David Vargas, Author at CHI Haircare - Professional Hair Care Products
info@chi.com (281) 876-2000
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CHI’s Million Dollar Diamond Lava Styling Iron Takes Center Stage At 2019 Miss Universe

CHI’s Million Dollar Diamond Lava Styling Iron Takes Center Stage At 2019 Miss Universe

What would make a woman never want to wash her hair again? How about a hairstyle created with 6,000 flawless non-conflict diamonds?

Leading up to this year’s crowning of the new Miss Universe in Atlanta, GA on Sunday, December 8, 2019 at 7pm ET / 6pm CT on FOX and Telemundo, CHI™ Haircare brought their Million Dollar Diamond CHI™ Lava Flat Iron to add a sparkle and shine to the contestants’ hair like never before.

Ninety contestants from around the world are achieving their favorite looks using the most exclusive and expensive styling iron in the world. Plus, this one of a kind Million Dollar Diamond CHI™ Lava Flat Iron has sparked a social media frenzy with contestants and fans around the world, taking selfies with their flat irons.

When CHI™ debuted in 2001, it became the first ceramic hairstyling iron ever, using NASA technology to create groundbreaking products in the beauty industry. Today, this history making styling tool is the first diamond encrusted iron in the world, designed by Blue N’ White Diamonds, Inc. It contains over six thousand, 3pt. flawless non-conflict diamonds valued at $1 million!

Watch Here: The Road to the Miss Universe Crown Begins Today

Watch Here: The Road to the Miss Universe Crown Begins Today

Don’t miss any of the action LIVE from Bangkok, Thailand as the road to the crowning moment begins with the 2018 Miss Universe Preliminary Competition. Streaming live TODAY! at 6am CST.

Please be sure to also follow @chihaircare and @farouksystems for all the
behind-the-scenes excitement!
 
Find out who will be officially crowned the next Miss Universe when the show airs Sunday, December 16th at 7:00PM EST on FOX.
Miss USA and Miss Universe Edge it up for Son Jung Wan Show

Miss USA and Miss Universe Edge it up for Son Jung Wan Show

Miss Universe, Demi-Leigh Nel Peters and Miss USA, Kára McCullough, stepped up their styling game for the NYFW Sun Jung Wan show on Feb. 10th 2018. CHI lead artist Tammy Mixon gave each reigning queen a unique take on a classic bun style. Demi opted for a low twisted chignon with a dramatic side part while Kara boldly chose a chic take on the ever trending space buns.

Chic Chignon

1. Prep hair by spraying CHI 44 Iron Guard throughout the hair.

2. Taking 1 inch sections, smooth hair using the CHI LAVA Styling Iron, paying close attention to smoothing the root area. Curl the ends of the hair slightly under.

3. Create a deep side part on the preferred side.

4. Divide hair into 3 equal sections. Left, right and back. Smooth the back section only into a low pony tale and secure with an elastic band and pins. The two front sections remain lose.

5. Take one front section and wrap around the pony clockwise, secure with a pin into ponytale. Take the remaining side section and wrap around the pony counter clockwise , secured with a pin into ponytale.

 

6. Twist ponytale tightly wrapping it around itself clockwise until a bun is formed. Secure in with pins.

7. Smooth all extra flyaway switch CHI Smoothing Comb and CHI Infra Texture Hairspray. Add CHI Shine Spray for extra sheen.

 

Products Used:

Double Bun Fun

1. Create a center part and section the hair into to pigtails.

2. Leaving out .5inch or hair in the front by the face, Gather one side section of hair high on top of the head. Using the CHI Smoothing Comb, smooth any fly always or bumps. Secure pig tail with rubber band

3. Twist the pigtail to the ends. Then wrap pigtail around itself until you create a small bun. Secure with bobby pins. Tip, the bun should look imperfect, so let your natural texture come through the bun.

4. Repeat with the other pigtail.

5. Using the CHI Nano Dryer and CHI Round Brush, blow dry smooth the two pieces of hair left down in the front creating a slight bend under at the ends.

6. Smooth edges with CHI Pomade to secure baby hairs at the crown.

7. Finish with CHI Enviro 54 Hairspray

Products Used:

Pumpkin Spice Hair Is Here for the Fall

Pumpkin Spice Hair Is Here for the Fall

It’s that time of year again. Once autumn rolls around, it seems like pumpkin spice infiltrates all walks of life from more natural pairings like our lattes and pastries to more extreme cases (kitty litter and vodka?!)

Hair is no exception to this favorite fall trend. Ivan Rodriguez’s recent collection channels autumn style infused with foliage hues to create a “pumpkin spice” balayage!

Pumpkin Spice Hair

HAIRSTYLIST: Ivan Rodriguez

PHOTOGRAPHER – Leo de la Rosa

WARDROBE STYLIST – Javier Avitia

HAIR COLOR FORMULATES

STEP 1 – Bleach the hair with 1 part – CHI Blondest Blonde Ionic Powder Lightner + 1 part – CHI Color Generator 30 Volume
STEP 2 – Apply the color

Color – CHI Ionic Shine Shades:

1 part – Natural 11N Extra Light Blonde Plus
1 part – Red Brown 8RB Medium Red Blonde
1 part – Copper Gold 9CG Copper Gold Blonde
1 part – Additives Clear
+ CHI Color Generator 10 Volume

HAIR STYLING

STEP 1 – Apply Silk Infusion on the hair
STEP 2 – Dry the hair using DURA CHI Handshot Dryer
STEP 3 – Divide the hair in 6 vertical sections and curl each section using DURA CHI Curling Iron 1 ½” + CHI 44 Iron Guard Thermal Protection Spray
STEP 4 – Comb all the sections and apply Infra Texture Natural Hold Finishing Spray
STEP 5 – Apply CHI Shine Infusion for shine and luxury hair

The Fall 2017 Violet Collection Has Arrived

The Fall 2017 Violet Collection Has Arrived

CHI IONIC Banner - CHI Haircare
Violet Collection Logo - CHI Haircare
The new Violet Collection, based on Violet Colors from the CHI Ionic Shine Shades Liquid Color line, is a mixture of several tones inspired by Plums, Eggplants and Cranberries. Working either in tandem or as standalone solutions these ammonia-free, easy-to-apply colors create sleek, wavy and curly looks for a wide array of hair types. The Violet Collection was a collective vision created by Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter, and Color Director Richard Jordan.

Violicious Inspiration

This look is designed for fine and straight hair. The precise cutting techniques create a feminine look. You can style this haircut straight or more textured with CHI Styling products and tools.

Color formula:

Aline color. Violicious

  • Color 1: 1 part CHI Blondest Blonde and 1 part CHI Color generator 20 Volume.
  • Color 2: 1 part CHI Ionic Shine Shades Liquid Color 8V with 1 part CHI Color generator 10 Volume
  • Color 3: 1 part CHI Ionic Shine Shades Liquid Color 6V with 1 part CHI Color generator 10 Volume

Plumicious Inspiration

This feminine look is created with long hair. Use CHI Tools to create these soft waves. The Color Technique gives a beautiful blend with the new CHI Ionic Shine Shades Liquid Color Violet Tones.

Color formula:

Noury color: Plumicious

  • Color 1: Blondest blonde mixture of 1 part CHI blondest blond powder and 1 part CHI Color generator 30 Volume
  • Color 2: 1 part CHI Ionic Shine Shades Liquid Color 4V and 1 part CHI Color generator 10 Volume
  • Color 3: 1 part CHI Ionic Shine Shades Liquid Color 8V and 1 part CHI Color generator 10 volume
  • Color 4: 1 part CHI Ionic Shine Shades Liquid Color 6V and 1 part CHI Color generator 10 volume

Berrylicious Inspiration

This mid-length is a versatile look that can have multiple styling techniques. The long fringe gives a feminine look.

Color formula:

Juliette color. Berrylicious

  • Color 1: 1 part CHI Blondest Blonde and 1 part CHI Color generator 20 Volume.
  • Color 2: 1 part CHI Ionic Shine Shades Liquid Color 6V and 1 part CHI Color generator 10 Volume
  • Color 3: 1 part CHI Ionic Shine Shades Liquid Color 8V and 1 part CHI Color generator 10 Volume
Journey Into The World of Color!

Journey Into The World of Color!

One of the most celebrated moments of The Farouk Global Conference Cancun 2017 was the awe-inspiring World of Color Show. Highlighting color trends from all over the globe, we saw a dazzling display of unique styling from each country’s artistic team using the hottest color formulations to create spellbinding looks!

Check out the video gallery below for the runway show and backstage tutorials for some of the amazing styles that graced the stage.

World of Color – Asian Artistic Team Cancun 2017

World of Color – Australian Artistic Team Cancun 2017

World of Color – Canadian Artistic Team Cancun 2017

World of Color – European Artistic Team Cancun 2017

World of Color – Mexico Artistic Team Cancun 2017

World of Color – Middle East Artistic Team Cancun 2017

World of Color – South America Artistic Team Cancun 2017

World of Color – U.S. Artistic Team Cancun 2017

Backstage Chat in Cancun

#FBF Revisit One of Conference 2017’s Highlights with a Free Album Download!

#FBF Revisit One of Conference 2017’s Highlights with a Free Album Download!

Singer-songwriter Gabriella Cancun Conference 2017

The Farouk Global Conference Cancun 2017 had many delightful moments, but when Gabriella took the Gala Night stage, it was by far one of the most memorable! The audience murmurs drew to a stunned hush as their gazes fixed on Gabriella beneath the spotlight – she commanded their attention with her powerful, steady and endearing performance.

Hailing from Montreal, the talented, young singer-songwriter first came to international prominence in 2016 after competing on The Voice – France. Gabriella’s haunting cover of “The Scientist” has since garnered more than 150 million views through social platforms and her YouTube channel currently boasts over 140,000 subscribers.

Farouk Systems thanks Gabriella for helping to make Gala Night with our Royal Treatment show an unforgettable experience. As a special gift for your attendance, her new double album is now available to you as a free download so you can relive the amazing event!

The Fall 2017 Enlighten Collection Is Here!

The Fall 2017 Enlighten Collection Is Here!

Take individualization one step further with the Enlighten Collection! Inspired by the rock and feel of the modern individual, The Enlighten Collection highlights sleek looks with softened metallic glazes! It was created by Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter, and Color Director Richard Jordan.

Edgy Inspiration Color and Cut

Strong sharp and powerful is the definition of this beautiful look. Interesting disconnections but at the same time harmony in cut and color. Inspirational color combination fades from warm to cool tones.

Color

Cut

Funky Inspiration Color and Cut

Alternation in color and cut creates this cool hairstyle. Short layers at the crown create a total new shape in this medium/ long hairstyle. Vertical color placement with a variety of blond tones are blended to perfection. It’s funky, cool and elegant.

Color

Cut

Mighty Inspiration Color and Cut

The strong geometric shape creates balance in this medium length hairstyle. The powerful combination between cool and warm tones attracts the attention. Classic shape meet modern technology.

Color

Cut

Sturdy Inspiration Color and Cut

This strong and powerful look is created with strong sectioning partings combined with soft cutting techniques and complimentary harmony in color. This layered textured look gives you a wide variety of styling options.

Color

Cut

Get the Look! Top Knot Styling with Miss Universe, Iris Mittenaere!

Get the Look! Top Knot Styling with Miss Universe, Iris Mittenaere!

It seems like the always delightful Miss Universe, Iris Mittenaere, has been everywhere lately! From the sandy shores of Cancun for the Farouk Systems Global Conference to the bright runway lights of NY Fashion Week, just reading about her schedule seems exhausting! We can all relate to the challenge of keeping your style intact while on the move! Luckily, one of the most fashionable emerging hair trends is also one of the easiest to get – the top knot! Check out the video to see how Miss Universe gets a quick, modern and polished look perfect for on-the-go quick styling!

Get the CHI Runway Looks seen at New York Fashion Week Spring/Summer 2018!

Get the CHI Runway Looks seen at New York Fashion Week Spring/Summer 2018!

CHI Runway Looks - CHI Haircare
Farouk Systems’ team of Global Artists represented CHI while styling hair backstage at the Alyce Paris x Kalani Hilliker show during New York Fashion Week Spring/Summer 2018. They created a wide array of styles, including radiant slick backs and gorgeous topknots along with other fun, fashion-forward looks.

If you missed out on the hottest hair trends that lit up the runways, CHI Artist Lorena Garcia has the tips and tricks you need to get those same chic and trendy looks – perfect for a ladies’ night on the town, yet classy enough for elegant, formal occasions!

Wet Slick Back

Make a splash with the not-yet-fully-dry look this spring! This staple look can easily translate from the runway to the streets. It’s an edgy, cool girl look that will be sure to turn heads – a simple style that is ascending into a classic status.

STEPS

  1. Divide the hair into 2 sections from behind the ears and secure the top half with a hair clip.
  2. Apply CHI Shine Infusion on the bottom half.
  3. Take small sections and place the CHI Onyx Euroshine 1” Hairstyling Iron an inch away from the scalp and slide downward to the ends.
  4. Continue to spray the CHI Shine Infusion as you work your way up to the crown area.
  5. Part the hair to the side and spray CHI Helmet Head Hairspray close to the scalp and hairline.
  6. Using a teasing brush, comb the hair back.
  7. Finish the look with CHI Shine Infusion for a more dramatic wet slick back style.
After Photo1- CHI Haircare
After Pic 2- CHI Haircare

Side Topknot

The side topknot look is made up of two components: one part elegance and one part edgy – a chic alternative to the classic chignon that can be worn to the swankiest of events. It’s a modern spin on a timeless look that has brought topknots to the forefront of runways once again.

STEPS

  1. Divide the hair into 2 sections from behind the ears and secure the top half with a hair clip.
  2. Apply CHI Shine Infusion on the bottom half.
  3. Take small sections and place the CHI Onyx Euroshine 1” Hairstyling Iron an inch away from the scalp and slide downward to the ends.
  4. Apply a small amount of CHI Pliable Polish to your hands and apply it all over the hair for control.
  5. Gather all of the hair together and pull it towards the side of temple; smooth it out with a brush.
  6. Twist the ponytail in a downward motion and wrap it around until you have created a bun. Secure it with a few pins.
  7. Finish the look with CHI Shine Infusion.
Model looks-1
Model looks-2
Model looks-3
Highlights from Farouk’s 2017 Global Conference!

Highlights from Farouk’s 2017 Global Conference!

From August 25th through 27th, 2017, Farouk Systems, Inc. hosted its biennial global conference at the Moon Palace Resort & Spa in Cancun, Mexico. Themed “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer. Over 4,000 guests attended from around the world, including hairdressers, sales personnel, and distributors along with media, Miss Universe Iris Mittenaere, Miss USA Kára McCullough and special guests from South Korea’s LG Group. In addition, educational teams from over 12 countries presented multiple runway shows, representing the United States, Canada, South America, The Middle East, Asia, Australia and Europe.

During the general session, Dr. Farouk Shami warmly welcomed each attendee by saying “We are the hairdresser. We are the beauty Industry. We are over 4,000 beauty professionals representing 150 countries and we are committed to making a difference. I love this industry and have a responsibility to each of you to provide the best and safest products that not only improve your careers but are respectful toward the environment.” He continued by stating “Farouk Systems was the first to care for the hairdresser and their clients. We were the first to lead our industry into a new frontier and we were the first to use “silk” and to utilize the technology of NASA. We will continue to be the first by creating products and tools the hairdresser needs in order to make their lives and their salons a better and safer place.”

President of Innovation, Lisa Marie Garcia, presented the latest products and tools being released for the remainder of 2017 and upcoming innovations in store for 2018.

For 2017, highlights includes: BioSilk Silk Therapy with Natural Coconut Oil, a reimagining of The Royal Treatment Line, CHI Luxury Black Seed Oil and the CHI Lava Styling Iron. For 2018, Farouk Systems will launch a new skin care line created in conjunction with LG. Next year will also see Farouk Systems doubling their shows and education as well as connecting hairdressers across the globe with new digital educational campaigns.

LIVE Stream Videos:

Editorial Coverage:

Recap: Farouk 2017 Conference – thelvguide.com

The Farouk Light it Up conference in Cancun, Mexico was truly amazing. Mr. Farouk and his team brought all of their amazing products together, highlighting the innovative BioSilk and CHI lines.

13 New Products Announced at Farouk Global Conference 2017

Farouk Global Conference 2017 (@farouksystems) that took place in Cancún, Mexico from August 25-28 2017, combined educational workshops, business coaching, inspiration, networking, entertainment (like appearances by Nelly) and new product launches.

Highlights from Farouk’s 2017 Global Conference!

From August 25th through 27th, 2017, Farouk Systems, Inc. hosted its biennial global conference at the Moon Palace Resort & Spa in Cancun, Mexico.

Faux Real: Rocky Vitelli Creates a Faux Bob on Miss USA

For an elegant style for your own curly haired clientele, CHI artist Rocky Vitelli walks us through how to create a faux bob on McCullough. In five minutes, Vitelli created this look on naturally textured hair during the Farouk Global Conference in Cancun.

Recap: Farouk 2017 Conference – thelvguide.com

Recap: Farouk 2017 Conference – thelvguide.com

The Farouk Light it Up conference in Cancun, Mexico was truly amazing. Mr. Farouk and his team brought all of their amazing products together, highlighting the innovative BioSilk and CHI lines.

13 New Products Announced at Farouk Global Conference 2017

13 New Products Announced at Farouk Global Conference 2017

Farouk Global Conference 2017 (@farouksystems) that took place in Cancún, Mexico from August 25-28 2017, combined educational workshops, business coaching, inspiration, networking, entertainment (like appearances by Nelly) and new product launches.

Faux Real: Rocky Vitelli Creates a Faux Bob on Miss USA

Faux Real: Rocky Vitelli Creates a Faux Bob on Miss USA

For an elegant style for your own curly haired clientele, CHI artist Rocky Vitelli walks us through how to create a faux bob on McCullough. In five minutes, Vitelli created this look on naturally textured hair during the Farouk Global Conference in Cancun.

MODERN REPORTS: Farouk Global Conference Cancun 2017

MODERN REPORTS: Farouk Global Conference Cancun 2017

The Event: Farouk Systems Inc. biennial Global Conference took place in Cancun, Mexico August 25-28 2017. The theme for this year’s conference was Light it Up, and Friday night’s welcome party certainly lived up to that hype. The poolside party featured music artist Nelly as its headliner, as guests danced to his latest and greatest hits in light-up glasses and decked out in neon bracelets.

Farouk Cancun 2017: A Beautiful Hair Extravaganza & Touching Texas Hometown Support

Farouk Cancun 2017: A Beautiful Hair Extravaganza & Touching Texas Hometown Support

This unforgettable conference started with a star-studded World of Color Show followed by the General Session, and ended with a touching Gala Night, where the legendary Farouk Shami acknowledged those affected by Hurricane Harvey, and the devastating effects that it had in the brand’s hometown as well as the southern hairdressing industry.

behindthechair.com – Razor-Cut Bob How-To

behindthechair.com – Razor-Cut Bob How-To

What happens when CHI global artist and #ONESHOT nominee Rocky Vitelli creates a razor-cut bob on BTC’s Facebook Live?! It reaches more than 750,000 people (and the number is still growing!). Rocky and BTC were in Cancun for the Light It Up Farouk Systems Global Conference when we went live to go over this major transformation…and you all loved it!

behindthechair.com – Violet Metallic How-To

behindthechair.com – Violet Metallic How-To

Watch Farouk Systems educator and #ONESHOT nominee Cynthia Diersen create a smoky metallic shade on Facebook Live at the Farouk Global Conference in Cancun. Cynthia used the new violet tones from the Farouk Shine Shades collection and shared a ton of tips. Check ’em out!

behindthechair.com – Farouk Systems Global Conference – Gallery

behindthechair.com – Farouk Systems Global Conference – Gallery

When Farouk Systems, Inc. goes big…THEY GO BIG. We’re in Cancun for their Farouk Conference and the hair, the education and the parties are lighting it up! With more than 13 countries represented, the Farouk team has brought their international community together for three days of education and inspiration (plus some pool time!). Here’s a look at everything we’ve seen already—from backstage prep to an oceanside Nelly concert.

behindthechair.com – MEN’S GROOMING: FADES AND POMPS

behindthechair.com – MEN’S GROOMING: FADES AND POMPS

While at the Farouk Systems Global Conference in Cancun, we caught up with the Esquire barbers and honestly, we could hang with the Esquire crew and their good-looking models all day. Here are a few tips when it comes to men’s fades and the always-on-trend pompadour!

Farouk Systems, Inc. Lights It Up

Farouk Systems, Inc. Lights It Up

Farouk Systems, Inc (@farouksystems) kicked off their much anticipated #LightItUp Global Conference with an epic opening night. Dr. Farouk Shami took to the stage to welcome over 400 top Farouk platform artists, hairdressers, industry leaders, journalists, celebrities and influencers from 150 countries.

Save the Date: Nelly to Headline Farouk Systems Global Conference

Save the Date: Nelly to Headline Farouk Systems Global Conference

It’s gettin’ hot in here! Farouk Systems Inc., the maker of BioSilk, CHI, and Esquire Grooming, announced today that rapper Nelly will headline the 2017 “Light It Up” themed Farouk Systems Global Conference in Cancun, Mexico. The Farouk Systems’ Global Conference brings together hairdressers, industry leaders and innovators from across the country in late August for branded presentations, educational workshops, business coaching, networking and fun in the sun.

Farouk Systems Hosted Global Conference in Cancun

Farouk Systems Hosted Global Conference in Cancun

On August 25-27, 2017, Farouk Systems, Inc. hosted its biennial global conference. Titled “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer.

CHI is making waves at NY Fashion Week!

CHI is making waves at NY Fashion Week!

Sofia-Dominguez-Heithoff

New York Fashion Week Spring/Summer 2018 kicked off last week and Farouk Systems was there in the heart of the action, styling hair for dancer/actress, Kalani Hilliker’s new line for Alyce Paris. Models and influencers in attendance included 2017 Miss USA Kára McCullough, newly-crowned Miss Teen USA Sophia Dominguez-Heithoff, Dance Moms stars and social media influencers, including Teala Dunn.

group.

CHI Artists Laura Conroy, Maria Santos, Reynaldo Rodriguez and Collie Brown worked to create chic beach waves for the rose-tinged catwalk, a look perfect to accentuate Kalani’s ready-to-wear designs.

The stylists’ favorite products for this look include the Dura CHI 1” Curling Iron, CHI Texturizing Spray and CHI Argan Oil.

  1. Prep hair from mid-shafts to end with CHI Argan Oil for thermal protection and shine. If hair has excessive oil or is limp, utilize CHI Rose Hip Dry Shampoo at the roots to add extra volume.
  2. Take hair in one inch sections and begin curling hair about 4 inches away down the shaft to ensure the top of the hair remains straighter.
  3. Alternate curl directions to create a more textured style.
  4. Spray hair with CHI Texturizing Spray to break up the curls into loose waves.
Our thoughts and prayers are with Texas in this trying time

Our thoughts and prayers are with Texas in this trying time

We want to extend a helping hand to the salons impacted by Hurricane Harvey. Please reach out to us so that we can assist you in getting back on your feet. Send us a message with your contact information and we will help you restock what you’ve lost due to the flood. We also want to send our thanks to all of the first responders and volunteers who have donated their time, effort and resources. God bless Texas.

Farouk Systems Hosted Global Conference in Cancun

Farouk Systems Hosted Global Conference in Cancun

Photo Caption: (L-R) Pyo Young Ho, Rami Shami, John McCall, Farouk Shami” width=”100%” /> Photo Caption: (L-R) Pyo Young Ho, Rami Shami, John McCall, Farouk Shami

Houston, TX. – On August 25-27, 2017, Farouk Systems, Inc. hosted its biennial global conference. Titled “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer. The host site was the Moon Palace Resort & Spa in Cancun, Mexico with over 4,000 guests registered from around the world. Attendees included hairdressers, sales personnel, and distributors along with media, Miss Universe Iris Mittenaere, Miss USA Kára McCullough, former Miss Universe Pia Wurtzbach, former Miss USA Nia Sanchez, and special guests from South Korea’s, LG Group. In addition, educational teams from over 12 countries presented multiple runway shows, representing the United States, Canada, South America, The Middle East, Asia, Australia and Europe.

During the general session, Dr. Farouk Shami warmly welcomed each attendee by saying, “We are the hairdresser, We are the beauty Industry, We are over 4,000 beauty professionals representing 150 countries and We are committed to making a difference. I love this industry and have a responsibility to each of you to provide the best and safest products that not only improve your careers but are respectful toward the environment.” He continued by stating, “Farouk Systems was the first to care for the hairdresser and their clients. We were the first to lead our industry into a new frontier and we were the first to use “silk” and to utilize the technology of NASA. We will continue to be the first by creating products and tools the hairdresser needs in order to make their lives and their salons a better and safer place.”

During his presentation, Dr. Farouk Shami announced a joint venture with LG Household & Healthcare, a subsidiary of LG Group, which resulted in the newly formed corporation LG Farouk Co.. The General Manager of LG Farouk Co., Mr. Pyo Young Ho, addressed the attendees in conjunction with Dr. Shami to help announce this partnership designed to explore new frontiers by merging the science of LG with the art of Farouk Systems.

Special acknowledgements were also given by CEO, Rami Shami, thanking his team for their support. Additionally, Dr. Shami’s long-time business partner, John McCall, spoke about some of the company’s latest advances using lava and how Farouk Systems is a pioneer and the first to introduce this revolutionary material in styling tools.

To bring attendees up to speed for all new launches and company news, President of Innovation, Lisa Marie Garcia, presented the latest products and tools being released for the remainder of 2017 and what to expect in 2018.

For 2017, the list includes: BioSilk Silk Therapy with Natural Coconut Oil, product additions to the Royal Treatment Line, CHI Luxury Black Seed Oil, an improved Power Plus line, the CHI Lava Styling Iron and CHI Shine Shades Violet with Additives. For 2018, Farouk Systems will launch a new skin care line created in conjunction with LG. The new year also marks the release of the CHI Organic Olive Oil Line, CHI Nano Hair Dryer, CHI Lava Brushes and Hair Dryer, CHI Ribbon Hairstyling Iron, CHI Spin n Curl Pro and the CHI App Iron. Lisa also announced that Farouk Systems will be doubling their shows and education as well as connecting hairdressers across the globe with their new digital educational campaigns. As an added addition to updating Farouk Systems presence on the world-wide web, Lisa and Celeste Figueroa unveiled the newly designed websites for CHI.com, BioSilk.com and the company’s corporate site, Farouk.com.

With business aside, Farouk Systems Europe’s Patrick Kalle, Maurice den Exter and Richard Jordan presented the company’s newest trend collection titled, “Enlighten”, a mix of color, cutting and styling techniques.

This year’s 2017 Global Conference unfortunately ended with a heavy heart as Hurricane Harvey raged over Southeast Texas. Dr. Farouk Shami and the entire Farouk Systems family quickly sprang into action to secure relief for their fellow Texans and employees. The company’s main headquarters in Houston immediately took action with the donations totaling $5,000,000 in products and tools reaching the victims, hairstylists and cosmetology students in Houston. To date, the Houston Food Bank, local shelters and churches have received deliveries while the Farouk Team is currently coordinating additional relief efforts that will be announced shortly.

According to Dr. Farouk Shami, “Together we can make a difference, help us to show the world that our community of salon professionals stand united, ready and able to help each other.”

About Farouk Systems:

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. They manufacture high-quality professional hair care products, including industry-leading brands CHI and BioSilk. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.

How to Create a Celeb-Status Ponytail

How to Create a Celeb-Status Ponytail

By: ENEWS

Your basic ponytail needs an upgrade.

Whether you’re in a rush in the morning or you’re wearing a bright, patterned dress, some times a ponytail is the answer. Who are we kidding? A ponytail is always the solution. It’s classic. It’s easy to create. And, if it’s good enough for Queen Bey (aka Beyoncé) on the red carpet, then it certainly works for any occasion.

Here’s the thing: Throwing your hair in a ponytail won’t give your red carpet vibes. The upgraded ponytail requires a bit more attention to detail. However, it won’t take you too much longer.

CHI G2 Ceramic and Titanium Digital Hairstyling Iron

For a sleek look, use a comb to section off a small portion of the ponytail, then follow with the flat iron.

CHI G2 Ceramic and Titanium Digital Hairstyling Iron

Need volume and texture? Try the Chi Onyx Euroshine 1″ Crimping Iron

Need volume and texture? Try the Chi Onyx Euroshine 1″ Crimping Iron

By: Beauty Info Zone

Crimped hair? Why in the world would I ever want to do that, short of maybe the Depeche Mode concert this weekend?? Well, actually, there are some really great reasons – like volume and texture! And much to my surprise I am loving the CHI Onyx Euroshine 1” Crimping Iron ($149.99 from loxabeauty.com), a hair styling tool that I was sure was only going to collect dust in my bathroom. I am very happy to be proven wrong.

Chi Onyx Euroshine 1″ Crimping Iron

Chi Onyx Euroshine 1″ Crimping Iron

The CHI Onyx Euroshine 1” Crimping Iron gives a very tight crimp that is pretty cool – it’s a unique texture that makes for a very different hairstyle if you want to go all out and give yourself some full on crimping. Where I think this tool truly shines, however, is with discriminating use. A few well placed accents are adorable. Some crimping at the roots gives great volume to finer hair.

This is a high quality tool with tons of great features, particularly the customizable temperature selection that varies by hair type.

Key Features:

• 1” Onyx ceramic plates for impeccable shine creation

• Micro-ridges produce instant volume and texture

• Preset temperature settings for various hair types

• 370°F – Fine

• 395°F – Medium

• 425°F – Coarse

• 30 second heat up

• Max temperature of up to 425°F

The CHI Onyx Euroshine 1” Crimping Iron is a beautiful hair styling tool that doesn’t take up much room and is getting a lot of play from me – I am especially loving it for giving my long hair some added volume at my roots. Here are a few videos that show how to use this really cool tool.  I hope you pick this up – it’s way more than a throw back to the 1980’s! – Lisa

Specialty Texture Irons – By Focus On Hair

Specialty Texture Irons – By Focus On Hair

By: Focus On Hair

In case you haven’t noticed, texture is trending. That’s right, springy curl, loose wave and volume-amping crimp are on scene and are not apologetic about taking over center stage. It’s evident on the runways and in the media, and is now spilling over into the mainstream. To create some of these tactile finishes, stylists and session artists are looking to a new generation of wave and crimp irons to produce a variety of looks for the catwalk and beyond.

CHI Onyx Euroshine 1-inch Crimping Iron

Ceramic micro-ridged crimping plates provide volume and texture, and produce noticeably shinier results. Preset temperature settings offer easily recognizable and customizable temperature selection per hair type. This texture adding iron heats up in 30 seconds and has a maximum temperature of up to 425°F.

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