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CHI Nano Silver & Blue Light Technology Kills 99% of Bacteria

CHI Nano Silver & Blue Light Technology Kills 99% of Bacteria

Breaking news: Not all hair dryers are created equal. While blow dryers promise to dry tresses fast, did you know they could also be blowing icky bacteria around the room and onto your hair? Enter the bacteria-fighting Farouk Systems, Inc. hair dryers.

Created with CHI Nano Silver and Blue Light Technology, these state-of-the-art dryers send out wavelengths that will kill 99% of bacteria and microorganisms. This keeps the air clean for healthier hair.

“To make sure the dryer is sanitized as the law requires, all of our dryers are equipped with blue light or ultra violet light that assures you’re killing bacteria and germs,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc.

Not only does the CHI Nano Silver and Blue Light Technology help neutralize the surrounding air, but it keeps the inside of the dryer free from bacterial buildup, germs, dandruff and dust mites. If your hair dryer is free of debris or styling product residue, it will help maintain a consistent airflow and drastically improve your blowout time.

From the CHI Nano Hair Dryer to the CHI 1875 Series Advanced Ionic Compact Hair Dryer, take a look at the wide-range of high-tech CHI hair dryers with bacteria-killing technology perfect for professional salons and at-home blowouts.

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Combat Bacteria & Buildup with the CHI Nano Hair Dryer

Combat Bacteria & Buildup with the CHI Nano Hair Dryer

Ask yourself: When was the last time you cleaned your blow dryer? Never? We thought so. Lucky for you, the CHI Nano Hair Dryer’s Nano Silver and Blue LED lights help kill bacteria and buildup providing cleaner air for healthier hair.

Why is this so important? A dirty blow dryer can get clogged by hair, dust, dirt, and hairspray. The buildup can cause the blow dryer to overheat, which leads to split ends and breakage. The Rapid Clean Technology of the CHI Nano Hair Dryer, however, keeps the inside of the dryer free from bacterial buildup, germs, dandruff and more for an overall healthier drying experience.

Think that is impressive? Get this: the NASA-inspired Nano Silver & Blue Light Technology sends out wavelengths to kill bacteria and microorganisms in the surrounding air. Hospitals and other medical facilities use similar technology to help sterilize airborne pathogens and surfaces for cleaner air.

If that’s not enough, the CHI Nano Hair Dryer also boasts a dual air-intake system, ionic ceramic technology, and an 1875W ceramic motor to produce a stronger airflow. This will reduce your drying time in half while sealing in moisture and shine. 

 The CHI Nano Hair Dryer is not the only forward-thinking technology created with healthcare in mind. In an effort to limit the viral spread of the novel coronavirus, Farouk Systems, Inc. recently launched a new category of hygienic products known as HEALTH + CARE. These products were created to help to keep essential workers and consumers safe.

Want to see all of the products in HEALTH + CARE? From the latest blow dryer technology to hand sanitizers to sanitizing wands, these health-conscious heroes were created with you in mind. Shop them all below.

Level Up with These CHI x Barbie Hair Heroes

Level Up with These CHI x Barbie Hair Heroes

Looking to add volume and protect your color-treated fine hair? Ahead, we’ve rounded up CHI x Barbie power players that work to add volume all while protecting your strands from heat styling. See why the CHI x Barbie Volume Booster and the CHI x Barbie 44 Iron Guard deserve a spot on your vanity.

CHI x Barbie Volume Booster

Consider this your cheat sheet to give your tresses a mega boost before you style. After you’ve washed and towel dried your hair, spritz CHI x Barbie Volume Booster directly onto your roots. It will create the weightless texture and fullness you crave, and its gentle formula will instantly give you the appearance of thicker hair. Adding just a touch of volume to a straight blowout will give you the polish and structure you’re looking for with added movement.

CHI x Barbie 44 Iron Guard

While every hair type, texture, and style is different, there is a general rule of thumb to keep tresses looking healthy: heat protectant. It is to hair what sunscreen is to the skin. Going without it means running the risk of dullness, limpness, dryness, and split ends. Infused with the power of ceramic, CHI x Barbie 44 Iron Guard is a thermal protection spray that provides superior heat protection from the inside out against styling and finishing damage from the hottest heat tools. Simply apply CHI x Barbie 44 Iron Guard over damp hair from mid-shaft to ends before styling.

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Go ahead, and treat yourself to the limited-edition CHI x Barbie collection. This five-piece set with all the haircare essentials could be your biggest childhood dream come true.

Shine on with CHI x Barbie Silk Infusion

Shine on with CHI x Barbie Silk Infusion

Celebrate your individual beauty with our carefully curated CHI x Barbie Silk Infusion. The rich leave-in treatment for all hair types adds shine and softness for a dreamy look that wows.

To use, simply apply a small amount into palm of hand, and work evenly throughout wet or dry hair. Then proceed to styling as desired. Formulated with haircare-loving ingredients, the CHI x Barbie Silk Infusion boasts feel-good benefits that make it easy to keep your tresses looking healthy.

Features and Benefits

  • Rich leave-in treatment
  • Helps strengthen the hair
  • Enriched with silk, wheat and soy proteins
  • Provides incredible softness, manageability and shine without buildup

Go ahead, and treat yourself to the limited-edition CHI x Barbie collection. This five-piece set with all the haircare essentials could be your biggest childhood dream come true.

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Hairstylists Protest Exclusion from Phase One of Reopening Texas

Hairstylists Protest Exclusion from Phase One of Reopening Texas



Hairstylists protest exclusion from phase one of reopening Texas 
FOX 26 Reporter Ivory Hecker speaks with hairdressers upset they are not being allowed to open until mid-May at the earliest.

Hairstylists and barbers rallied in north Houston Thursday protesting the governor’s economic shutdown that is preventing them from opening their salons and barbershops.

Thursday just so happens to be National Hairstylist Appreciation Day. Thursday is also the day before malls, movie theaters, and retailers will be allowed to reopen, but salons and barbershops are still mandated to stay closed.

“We are professional, and we deserve to make a living,” said Farouk Shami, founder of Farouk Systems CHI Haircare.

Shami was among the hairdressers and barbers staging a protest against Governor Greg Abbott’s executive order that prevents salons and barbershops from joining other retailers in reopening May 1.

“The governor is not allowing us to open,” said Shami. “Is he going to leave us to starvation? Absolutely not.”

The rally took place outside of Shami’s company headquarters in north Houston.

Hairdressers and barbers carried signs that read, “Let us work and choose,” “love my state, love my governor, love freedom more,” and “beauty salons have been safe even before COVID-19.”

“Every comb, every brush, every instrument, every scissor, every clipper has to be sanitized, okay?” said Shami. “We wear gloves all the time. Masks when we’re applying color—all of that. The law requirement of safety is what we practice every day. Restaurants don’t have that.”

The governor says salons and barbershops won’t be allowed to reopen until May 18 at the earliest, but hairdressers are hoping their protest will convince him to change that order to an earlier date. In the meantime, some barbershops have had to shutter their business permanently due to an inability to pay rent at their shops.

Farouk Systems, Inc. Rallies to Reopen the Salon Industry

Farouk Systems, Inc. Rallies to Reopen the Salon Industry

Hairstylists, barbers and salon owners gathered at the Farouk Systems, Inc. headquarters in Houston, on April 30th, to call on Texas Governor Greg Abbott to reopen the salon industry amidst the COVID-19 pandemic.

“Please give us the opportunity to earn our living and practice our profession,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc at the Hairstylist Appreciation Rally.

Attendees flocked to the haircare company grounds on Hairstylist Appreciation Day while wearing personal protective equipment (PPE) and maintaining a social distance to hear Shami speak. The haircare mogul explained that the salon industry is prepared and well trained to keep both staff and clients safe and healthy.

“We are licensed for safety,” said Shami. “The first class that we [take] is on safety. […] Sanitation is our specialty before we start any service, and we are capable of instructing others on how to be safe.”

Under phase one of the government’s federal guidelines, only restaurants, retailers and movie theaters were given the greenlight to reopen business on Friday, May 1st.

The haircare entrepreneur urged the governor to consider salons and barbershops as essential businesses for phase one reopening, and he is hopeful his message will be heard.

“We are needed […] to help people feel good about themselves,” said Shami. “We are an important part of the economy of the state of Texas, and we are ready to serve our community.”

Farouk Systems Inc. – Hair Salons Plead with Gov. Abbott to Reopen

Farouk Systems Inc. – Hair Salons Plead with Gov. Abbott to Reopen

Texas will start to reopen Friday, May 1st. Restaurants, malls, and movie theaters will begin servicing the community again, but hair salons, nails shops, and gyms will have to remain closed. Isiah spoke with Farouk Shami the owner of Farouk Systems Inc. (CHI USA) who is pleading with the Governor to let salons reopen.

Farouk Systems, Inc. Donates Personal Protective Equipment and Hand Sanitizer to City of Houston

Farouk Systems, Inc. Donates Personal Protective Equipment and Hand Sanitizer to City of Houston

After an initial donation of $1 million worth of CHI Organic Gardens Moisturizing Hand Sanitizer to the City of Houston, Farouk Systems, Inc. is continuing to make an impact on the global health threat of COVID-19.

The Texas-based haircare company recently made another donation to the City of Houston that included 7,500 CHI KN95 Protective Masks, 7,500 CHI Surgical Masks, four 50 gallon drums of CHI Organic Gardens Hand Sanitizer and 1,600 shampoos and conditioners.

“We are ready to serve our community,” said Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “[…] We are ready to provide what the market needs so we can save lives.”

The donation announcement of the FDA-approved hand sanitizer and specialized masks was given at a news conference held by Houston Mayor Sylvester Turner at City Hall. The Houston Mayor announced that the items will be distributed to frontline workers, first responders, and people in adverse communities in an effort to fight the spread of coronavirus.

“Farouk Shami has a history of generously assisting communities,” Turner said. “I thank him on behalf of the City of Houston.”

Farouk Systems, Inc. continues to work diligently to meet the demand and provide millions of hand sanitizer bottles locally and nationally.

“We are working around-the-clock to save our industry, to save the United States of America,” Shami said. “We are united in [the fight against] coronavirus.”

Surprising CHI and Biosilk Hand Sanitizer Cleaning Hacks

Surprising CHI and Biosilk Hand Sanitizer Cleaning Hacks

If you think hand sanitizer is just for sanitizing your hands, think again. While CHI Organic Gardens and Biosilk Moisturizing Hand Sanitizers are a frontline measure for killing 99.99% of germs on your skin, it can an actually be used in other genius ways to clean. Don’t believe us? Here are four other ways you can use the on-the-go products.

Sanitize Your Mobile Phone

When was the last time you actually cleaned the device you touch and use multiple times a day? CHI Organic Gardens and Biosilk Moisturizing Hand Sanitizer contain 77% v/v Ethyl Alcohol, which helps remove bacteria and pesky buildup on your phone.

Clean Eyeglasses

Just like washing your hands, it is good practice to clean your glasses regularly. CHI Organic Gardens and Biosilk Moisturizing Hand Sanitizer help eliminate fingertips, lens scratches and even removes hairspray.

Polish Metals

All metal surfaces –from your kitchen faucets to bathroom sinks– can be cleaned with CHI Organic Gardens and Biosilk Moisturizing Hand Sanitizer. It will cut right through grime and dirt, leaving all your metal items looking shiny and like new.  

Remove Makeup Brush Buildup

Makeup brushes accumulate dirt, and without proper cleaning, they deposit it right back onto your face after reuse. The fast-drying formula of the CHI Organic Gardens and Biosilk Moisturizing Hand Sanitizer will help protect your skin from breakout-inducing bacteria.

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Farouk Systems, Inc. Ramps Up Hand Sanitizer Production

Farouk Systems, Inc. Ramps Up Hand Sanitizer Production

Farouk Systems, Inc. shifted into overdrive to ramp up its CHI Organic Gardens Moisturizing Hand Sanitizer and Biosilk Moisturizing Hand Sanitizer production in an effort to limit the viral spread of the novel coronavirus.

“Currently, we are in the process of making millions and millions of bottles of high-quality hand sanitizers to bring to the market […] to help people in need right now,” said John Long, Farouk Systems, Inc. Director of Operations.

Thanks to an operation spearheaded by the Farouk Systems, Inc. CEO, the haircare company has been able to increase the output on production lines to meet product demands.

“Over two years ago, our CEO Rami Shami started an initiative to double our manufacturing capacity. Now that the capacity is in place, we are able to meet the need in this crisis,” said Long.

The CHI Organic Gardens Moisturizing Hand Sanitizers and Biosilk Moisturizing Hand Sanitizers are formulated with 92% natural ingredients to keep hands soft and moisturized while killing 99.99% of germs. Learn more about its key features below.

Key Features

  • Includes 77% Ethyl Alcohol (antimicrobial) to kill 99.99% of germs
  • Consists of 92% natural ingredients
  • Boasts organically grown aloe vera to keep hands soft and moisturized
  • Contains essential nutrients including vitamins, minerals, amino acids and glycerin to soothe and seal in moisture.

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Keep Your Blonde Color Brass-Free with CHI

Keep Your Blonde Color Brass-Free with CHI

Social distancing during the coronavirus pandemic means color touch-ups at salons are simply out of reach. So what’s a brassy blonde to do? Whether you’re mandated to stay at home or practicing self-isolation for your safety, this tutorial by CHI Global Board Artist Rocky Vitelli featuring CHI Infra High Lift Cream Color and CHI Shine Shades is what you need to stay cool. Scroll on for the complete step-by-step.

Before

After

Get The Look:

Formula One: Equal parts CHI Infra High Lift BB + 10 Volume CHI Color Generator

Formula Two: Equal Parts CHI Shine Shades 6B + 8B + 10 Volume CHI Color Generator

Step One: Prep the hair with CHI Keratin Mist and CHI Silk Infusion

Step Two: Taking horizontal sections, weave out subsections and foil Formula One to the root area. Continue until entire head is complete.

Step Three: Once the foils are complete, apply Formula Two between the foils to the root area to create a shadow root.

Step Four: Process at room temperature for 30 minutes. Rinse, shampoo using the CHI Infra Shampoo, apply CHI Color Lock Treatment for 5 minutes and rinse. Blow dry as desired.

Step Five: Apply BioSilk Volumizing Therapy Root Lift and massage into the scalp.

Step Six: Apply BioSilk Silk Therapy with Natural Coconut Oil Leave-In Treatment from the mid-shaft to the ends, and brush through to distribute.

Step Seven: Apply BioSilk Silk Therapy with Natural Coconut Oil Whipped Volume Mousse from roots to ends.

Step Eight: Blow the hair dry using the CHI Nano Dryer with a CHI Paddle Brush lifting at the roots.

Step Nine: Mist the hair with BioSilk Volumizing Therapy Strong Hold Hair Spray. Taking one inch subsections, curl the hair using the CHI Lava 1” Curling Iron.

Step Ten: Break up the curls using the BioSilk Volumizing Therapy Texturizing Powder combined with the BioSilk Silk Therapy with Natural Coconut Oil Leave-In Treatment.

Products Used:

Farouk System, Inc. Donates Hand Sanitizers to Fort Bend County

Farouk System, Inc. Donates Hand Sanitizers to Fort Bend County

Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., with Fort Bend County District Attorney Brian Middleton.

As the world continues to grapple with the coronavirus pandemic, Farouk Systems, Inc. has mobilized quickly to manufacture and donate more CHI Organic Gardens Moisturizing Hand Sanitizers and Biosilk Moisturizing Hand Sanitizers to those in need.

The haircare giant recently donated 800 bottles to Texas’ Fort Bend County. The FDA-approved hand sanitizers were given to Fort Bend County District Attorney Brian Middleton to be distributed to frontline health care workers, first responders, and others in an effort to help curb the spread of the coronavirus.

The news comes on the heels of other charitable contributions made by Farouk Systems, Inc. to other parts of Texas. Last week, the company pledged $1M worth of hand sanitizers to the City of Houston and donated to the City of Tomball as well.

Learn more about the CHI and Biosilk hand sanitizing products below.

Products:

How-To: Lovely Lavender

How-To: Lovely Lavender

The world of haircare is serving up another trend: Lavender. Celebrities and influencers — from Katy Perry to Azealia Banks and Kelly Osbourne — are proving that lavender is simply lovely. Looking for a way to transition your color from subtle to hello, statement? Farouk Systems Executive Master Educator Coneic Parker shows you how to take the purple plunge using CHI Blondest Blonde Ionic Powder Lightener and CHI Chromashine color.

Before

After

Get The Look:

Pre-Lighten Formula: 1 part CHI Blondest Blonde Ionic Powder Lightener + 1 part 20 Volume CHI Color Generator

Formula One: 1 oz. CHI Chromashine in Pearl White + 1 dot Viva Violet

Formula Two: ½ oz. Pearl White + 1.5 dots Viva Violet

Formula Three: ½ oz. Pearl White + 2 dots Viva Violet

Formula Four: ½ oz. Pearl White + 3 dots Viva Violet 

Prep the hair with CHI Keratin Mist.

Step One: Section the hair into four equal quadrants.

Step Two: Starting in the nape, apply CHI Blondest Blonde Formula to new growth area only. For virgin application, apply formula from mid-lengths to ends and then at the root area. Continue until entire head is complete.

Step Three: Process at room temperature for up to 30 minutes checking periodically to ensure best results. 

Step Four: Rinse hair and shampoo using the CHI Infra Shampoo. Rinse and condition using the CHI Infra Treatment. Dry hair completely, and prepare for the next step in your color process.

Step Five: Resection hair into four equal quadrants.

Step Six: Apply Formula Four to frame out sections and root area.

Step Seven: Taking ½ inch subsections, alternate Formulas 1-3 to create dimension. Continue until entire head is complete.

Products Used:

Farouk Systems, Inc. Donates $1 Million Worth of Hand Sanitizer to Houston

Farouk Systems, Inc. Donates $1 Million Worth of Hand Sanitizer to Houston

Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., at a news conference held by Houston Mayor Sylvester Turner.

As the COVID-19 pandemic continues to sweep the world, Farouk Systems, Inc. is coming forward to lend its help. In line with his commitment to social responsibility, Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., generously donated $1 million worth of CHI Organic Gardens Moisturizing Hand Sanitizer to the City of Houston.

The donation announcement of the FDA-approved hand sanitizer was given by the haircare industry mogul at a recent news conference held by Houston Mayor Sylvester Turner on Thursday, March 26, at City Hall.

“Farouk Shami has a history of generously assisting communities,” Turner said. “I thank him on behalf of the City of Houston.”

CHI Organic Gardens Hand Sanitizer will be given to health care workers, first responders, among others in an effort to help curb the spread of COVID-19 in the area. A donation was also made to the City of Tomball.

“It is our responsibility as Americans, business professionals and human beings to do everything we can to help with supplying America with vital products, equipment and supplies necessary to help fight this virus,” Shami said.

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Farouk Systems Inc. Begins Manufacturing of FDA Approved Hand Sanitizers

Farouk Systems Inc. Begins Manufacturing of FDA Approved Hand Sanitizers

Popular haircare company begins production of CHI® Organic Gardens Moisturizing Hand Sanitizer and BioSilk® Moisturizing Hand Sanitizer with Soothing Aloe Vera

Houston, TX – Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. (creators of CHI & BioSilk) and John McCall, Vice Chairman, have begun the manufacturing of CHI® and BioSilk®’s first hand sanitizer lines. The company will be donating $1 million worth of the CHI® Organic Gardens Moisturizing Hand Sanitizer to the City of Houston and they have already donated to the City of Tomball, TX. Dr. Shami is compelled to not only help his fellow Houstonians but increase production of hand sanitizer to help hospitals, hairdressers, salons and consumers have access to an FDA approved product with higher levels of alcohol. Dr. Shami has ramped up the manufacturing of the new CHI® Organic Gardens Moisturizing Hand Sanitizer and the BioSilk® Moisturizing Hand Sanitizer with Soothing Aloe Vera.

Both products contain organic aloe vera grown at the CHI® Organic Gardens. Farouk Systems, Inc. has been growing organic aloe vera – a main ingredient used in many hand sanitizers.

According to Dr. Farouk Shami, “As a nation, we are being challenged by a world-wide pandemic. It is our responsibility as Americans, business professionals and human beings to do everything we can to help with supplying America with vital products, equipment and supplies necessary to help fight this virus. Our company and manufacturing facility are equipped to step up in any way we can to help our fellow Americans maintain some sort of protection against COVID-19 with the proper hand sanitizers. We wish you all to remain safe and healthy. May God bless all of you.”

Shami is working on production of two more hand sanitizers made with hydrogen peroxide, alcohol and glycerin and is working on antibacterial hand soap.   

CHI® Organic Gardens Moisturizing Hand Sanitizer and BioSilk® Moisturizing Hand Sanitizer with Soothing Aloe Vera contain 77% by volume natural denatured alcohol along with Aloe Leaf Extract that is soothing and maintains moisture. The formula also has glycerin and a lemon-citrus fragrance. It will come in four sizes: 25oz, 12oz, 6oz and 2oz.

Orders are being accepted and will be filled on a first come first serve basis.

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Farouk Systems Inc. – Hair Salons Plead with Gov. Abbott to Reopen

To Our CHI Haircare Community on COVID-19

Our world is changing and together we are learning to cope with the issue of COVID-19, the human impact and how we respond together as one world. We are keeping all affected by the outbreak in our hearts and prayers. Farouk Systems is taking action and precautions to help prevent the spread of the virus and support the health and well-being of our customers, our partners, employees and our communities.

At Farouk Systems, the makers of CHI and BioSilk, we believe it is our role and responsibility during this time is to prioritize the health and well-being of our customers, staff and partners while doing our part to help support local health officials and government leaders as they work to contain the virus.  We have implemented a work at home policy for many of our teams and have taken a series of precautionary steps, including social distancing for our distribution teams and increased cleaning and sanitizing procedures at all our facilities and warehouses.

We have been working around the clock to see how we can best help our local community and have decided to use our manufacturing facility to help make hand sanitizers that are much needed right now. We are taking strong initiatives to move our production to assist in this cause in addition to fulfilling regular orders.  We will donate hand sanitizers for the City of Houston and Tomball for front line city employees.  We are gathering our resources now and will soon announce when we will be able to meet demand to supply salons through our distributor partners.

You can also shop on line at CHI.com and BioSilk.com 24 hours a day 7 days a week, but most importantly stay healthy and safe with loved ones.  Please be mindful that you may experience shipping delays as we practice a social distancing plan as a precaution for our teams in distribution.

Thank you for being a loyal customer.

Regards,

 

 

Founder and Chairman of Farouk Systems, Inc.

This CHI Chromashine Color is a Total Mood

This CHI Chromashine Color is a Total Mood

There is a brighter, sunnier shade of blonde that is cropping up on social media feeds: Yellow. It’s a bold hue guaranteed to turn heads, and make a statement. Discover how to recreate this trend with CHI Chromashine color and CHI Ionic Color Illuminate Color-Enhancing Conditioner. Watch CHI Global Board Artists Anna Cantu and Rocky Vitelli show you how this look, from their I.D.ENTIFY Collection, can change up your hair — not to mention your mood — instantly.

Before

After

Get The Look:

Cutting Technique:

Sectioning: Create a triangle section in the fringe, the sides, and the crown leaving out the hair below the parietal ridge for a total of four sections.

 Step One: In the nape area, point cut to the desired length. Repeat throughout the entire perimeter.

Step Two: In the back, take a vertical subsection, and bring the hair out 90 degrees. Razor cut 3 inches from the scalp down to the guide to create layers. Continue throughout the perimeter section.

Artist Tip: For the hair in front of the ear, direct it over to the back to maintain the length around the face.

Step Three: Release the crown section, and create a subsection in the crown area. Bring the subsection straight up, and point cut to desired length. Continue throughout entire crown section.

Step Four: Release the side sections. Direct the hair upward to the guide and point cut. Mirror on the opposite side.

Artist Tip: Go back through with your razor. Taking the hair out at a 90 degree angle,
razor cut the hair from underneath to create more layering.

Step Five: Release the fringe, and connect it to the sides.

Step Six: Apply BioSilk Silk Therapy with Natural Coconut Oil Leave-In Treatment.

Color Technique:

Formula One: CHI Chromashine Mellow My Yellow

Formula Two: CHI Ionic Color Illuminate Conditioner – Rose Gold

Sectioning: Create a large triangle fringe section, two triangle side sections, and a diamond section in the crown to the nape while leaving out some hair in the nape area.

Step Seven: Apply Formula One starting in the nape area from roots to ends.

Step Eight: Release the side sections, and apply Formula One from roots to ends.

Step Nine: In the fringe and crown sections, apply Formula One to the root area. Then taking slices, alternate Formula One and Formula Two to create dimension throughout both sections.

Artist Tip: Separate subsections using cotton to prevent color fading.

Step Ten: Process for a total of 15 minutes; process 10 minutes under low heat and 5 minutes at room temperature to cool down.

Step Eleven: Rinse until the water runs clear. Apply CHI Ionic Color Lock Treatment for 5 minutes and rinse.

Step Twelve: Blow dry the hair using the CHI Lava Hair Dryer.

Step Thirteen: Smooth out the hair with the CHI Lava Hairstyling Iron.

Products Used:

This CHI Chromashine Color is Peachy Keen

This CHI Chromashine Color is Peachy Keen

Kylie Jenner, Lady Gaga and Katy Perry are known to rock punchy pastel hair colors, and their latest muse is super sweet: a blend of orange and peach. We tapped CHI Global Board Artists — Anna Cantu and Rocky Vitelli — to show you how to master a CHI Chromashine color combination that is as irresistible as the fruits. Follow this step-by-step tutorial from their I.D.ENTIFY Collection, and the results will have you feeling downright peachy.

Before

After

Get The Look:

Tangerine: 2 oz. CHI Chromashine Pearl White + 1/4 oz. Orange You Obsessed + 1 drop Dangerously Red.
Bubble Gum Pink: 2 oz. CHI Chromashine Pearl White + 1/2 drop Dangerously Red.
Dusty Rose: 3 oz. CHI Chromashine Pearl White + 1/2 drop Dangerously Red.

 

Sectioning: Starting at the fringe, create a triangle section. In the apex, create a triangle section to the temple and end in the nape. Mirror on opposite side.

Step One: Starting in your nape section, apply the Tangerine Formula to the root area. You can take the Tangerine Color further down in some sections and higher in others for added dimension.

Step Two: Apply Bubble Gum Pink Formula to the mid-shaft merging with the Tangerine Color. Next apply the Dusty Rose Formula to the ends merging with the Bubble Gum Pink.

Artist Tip: You can leave out some of the pre-lightened hair for added pops of brightness.

Step Three: Continue color technique until entire head is complete taking the Bubble Gum Formula higher in the front.

Step Four: Process at room temperature for 15 minutes, and rinse until the water runs clear.

Step Five: Shampoo with CHI Infra Shampoo. Apply CHI Ionic Color Illuminate Neon Pink Color-Enhancing Conditioner and rinse.

Step Six: Apply a dime-sized amount of CHI Silk Infusion to hair.

Step Seven: Blow dry the hair using the CHI lava Hair Dryer, and style as desired.

Step Eight: Section out fringe area.

Step Nine: Mist the fringe area with Royal Treatment Rapid Shine.

Step Ten: Starting the center of the section, cut with razor gliding your razor against the hair to create a jagged cut.

Step Eleven: Repeat until entire fringe area has been cut.

Step Twelve: Smooth the fringe using the CHI Lava Hairstyling Iron.

Step Thirteen: After smoothing, go back and clean up any unwanted hair.

Cutting Technique:

Step Fourteen: Prep the hair with CHI Silk Infusion prior to cutting.

Step Fifteen: Create a solid cut with long layers using a point cutting technique.

Step Sixteen: Add some face framing layers to enhance the contouring color.

Step Seventeen: Blow dry the hair using CHI 44 Iron Guard, a round brush, and the new CHI Lava Dryer.

Step Eighteen: Take large sections and create some bouncy natural waves with our latest CHI Lava Hairstyling Iron, CHI Infra Hairspray and CHI Shine Infusion.

Products Used:

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