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Trending Now – Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI and BioSilk.

Stock Up on Back to School Faves From CHI

July 26th, 2022

Back to School season is just around the corner, so get a jump on your haircare routine with tired and true CHI classics and new products guaranteed to be life savers this school year!

Create Curls that Just Won’t Quit with the New CHI LAVA 4D Hairstyling Iron

July 19th, 2022

Efficiency is key in any busy salon, which is why more stylists are choosing time-saving, multi-purpose tools.

Streamline Your Straightening Process with the New CHI LAVA 4D Hairstyling Iron

July 19th, 2022

Could your styling tools use a touch up? Now available for salons worldwide, the new CHI LAVA 4D™ 1¼” Volcanic Lava Hairstyling Iron is the newest addition to the award-winning CHI LAVA line of hairstyling tools, and it’s just what you need if you’re looking to upgrade your tired straightener.

CHI Launches Lava Pro Hair Dryer

July 19th, 2022

Featuring their signature CHI LAVA Ceramic technology, the new CHI LAVA PRO Hair Dryer is a game changer.

CHI LAVA 4D™ 1¼” Volcanic Lava Hairstyling Iron Launches at Ulta Beauty

June 30th, 2022

Now available on and at Ulta Beauty, the new CHI LAVA 4D™ 1¼” Volcanic Lava Hairstyling Iron features the power of CHI LAVA minerals and ceramic to create an effortless glide, providing less damage and overall healthier-looking hair

Good Vibes Only This Summer With CHI Vibes

June 23rd, 2022

This summer, it’s all about good friends, good memories, and good vibes.

CHI x Barbie™ Launch Barbie™ Dreamhouse 60th Anniversary Collection

June 17th, 2022

Brand icons CHI® and Barbie™ have teamed up again for a collaboration that is a match made in hair heaven. The new CHI x Barbie Dreamhouse™ Collection features three limited-edition hairstyling tools in honor of the 60th anniversary of the Barbie Dreamhouse™.

Style with Ease Using The CHI x Barbie Dreamhouse Ceramic Hairstyling Iron

June 17th, 2022

Hair trends come and go, but there’s one that stands the test of time: silky, straight tresses. If you’re looking for a style that is sleek and chic, look no further than the CHI x Barbie™ Dreamhouse 1” Ceramic Hairstyling Iron to get you there.

Make Waves with CHI x Barbie™ Dreamhouse Titanium Triple Barrel Deep Waver

June 17th, 2022

Beach-inspired hairstyles are making waves. See what we did there? So, CHI® and Barbie™ created a tool that delivers a lived-in, mermaid hair – no salt water required. Enter the CHI x Barbie™ Dreamhouse 1.25” Titanium Triple Barrel Deep Waver.

Achieve Curl Perfection with the CHI x Barbie™ Dreamhouse Ceramic Rotating Curler

June 17th, 2022

CHI® and Barbie™ lovers, rejoice. The curler of your dreams is here. With the new CHI x Barbie Dreamhouse™ 1” Ceramic Rotating Curler, showcasing your crowning glory with a head-full of cascading, shiny curls just got even easier.

CHI 3-in-1 Hot Smoothing Dryer Brush Wins 2022 NewBeauty Choice Award

April 14th, 2022

The CHI 3-in-1 Hot Smoothing Dryer Brush earned top honors as the “Best Time-Saving Tool” of 2022 as part of the NewBeauty Choice Awards.

Farouk Systems Wins 2021 Sustainability Impact Award

April 6th, 2022

Prime Waste Solutions recently recognized Farouk Systems, Inc. with the 2021 Sustainability Impact Award, celebrating its leadership, transparency, and commitment to sustainable business practices.  

Farouk Systems Launches CHI Naturals with Aloe Vera and Hyaluronic Acid

March 30th, 2022

Brand new for April 2022, CHI Haircare is launching their CHI Naturals with Aloe Vera and Hyaluronic Acid Collection.

CHI and BioSilk Mother’s Day Gifts Guaranteed to Please

March 24th, 2022

There’s just no one quite like moms so dedicating a calendar day to some of the most deserving women with love – biological moms, adoptive moms, stepmoms, grandmas, or mother figures – is a cause everyone can get behind.

Farouk Systems Celebrates Black History Month

February 11th, 2022

In honor of Black History Month, it wants to by shine a light on company employees and hairdressers who make a difference — not just this month, but all year round.

The Best Time-Saving Styling Tool: CHI 3-in-1 Hot Smoothing Dryer Brush

February 4th, 2022

To help you on your good-hair-day journey, follow the simple CHI 3-in-1 Hot Smoothing Dryer Brush step-by-step to see how easy it is to achieve that silky, sleek look.

CHI Launches the Air Setter 2-In-1 Flat Iron & Curler

February 2nd, 2022

Introducing the new CHI Air Setter, this tool is the perfect combination of both a flat iron and curler, making it an instant essential for consumers looking to ease the struggle of curling with a flat iron.

Farouk Systems Mourns Loss of Former Miss USA Cheslie Kryst

January 31st, 2022

It is with immense sadness and great sorrow that Farouk Systems, Inc. learns about the sudden passing of former Miss USA 2019 Cheslie Kryst.

Farouk Systems Launches LG CHI Color Master Factory Snapchat Lens

January 20th, 2022

With the featured AR lens, users can try on a variety of hair color looks just as they can with the LG CHI Color Master Factory, a digitally controlled custom color machine that dispenses mixed hair color in under two minutes.

Farouk Systems, Inc. Receives Leaping Bunny Certification

November 16th, 2021

Farouk Systems, Inc. (FSI) is proud to announce that it has been awarded the coveted Coalition for Consumer Information on Cosmetics (CCIC).

Iconic Haircare Brand BioSilk Launches New Silk Therapy Irresistible Collection

November 1st, 2021

BioSilk Silk Therapy Irresistible is a 4-piece collection that offers three of its iconic products in a jasmine and spiced honey scent.

This CHI Chroma Paint Hair Color is the New Trend

October 27th, 2021

Want to change your hair color for Halloween? Follow this step-by-step tutorial of this face-framing “money piece” hair trend that will set your social feed on fire.

CHI and Biosilk Honor Breast Cancer Warriors

October 22nd, 2021

Since breast cancer stories are as diverse as our community and profoundly impacts every single person it touches, CHI and Biosilk reached out to breast cancer patients, survivors, and caregivers so they could share their stories.

The CHI Lava Spin N Curl: a Fuss-Free Way to Get Gorgeous and Voluminous Waves

October 11th, 2021

What’s better than getting ready in the morning and doing your hair? Having a curler that can give you flawless curls and waves at the push of a button! We introduce the CHI Lava Spin N Curl, an innovative rotating curler.

The New CHI Vibes Wave On Multifunctional Waver is a Must-Have!

September 23rd, 2021

The new CHI Vibes Wave On Multifunctional Waver is a must-have for hair styling. If you’re looking for a new hairstyling tool, this is the perfect 2-in-1 tool for all occasions!

The CHI Lava 2.0 Flat Iron: Innovative German Engineering for Your Stylish Looks

September 16th, 2021

Does your hair look flat or frizzy? Do you find yourself spending more time on your hair than anything else in the morning? Are you tired of using several different styling tools to achieve a variety of looks with no luck? If so, then it’s time for an upgrade. The CHI Lava 2.0 Flat Iron is a revolutionary product from one of the world’s most trusted leaders of quality hair care products, CHI.

CHI Lava Flat Iron is the Answer for Healthy, Silky Hair

September 6th, 2021

Sourced from some of the most effective heat-conducting materials found on Earth, volcanic lava minerals combined with the power of CHI ceramic creates smooth, sleek results without the damaging effects of high-heat styling.

A Brush Good for Your Hair and the Environment!

August 19th, 2021

Learn about CHI’s new line of eco-friendly beauty accessories that is good for your hair and the environment.

Three Times the Versatility with One Tool

August 13th, 2021

Learn how to tame frizz and add hair volume with CHI 3-in-1 Hot Smoothing Dryer Brush, the tool that’s a hair dryer and hot brush together.

CHI x Barbie™ Malibu Barbie 50th Anniversary Collection Featured on NBC 5

August 6th, 2021

CHI® and Barbie™ brands make their small screen debut on NBC 5’s “Texas Today,” showcasing their CHI x Barbie Malibu Barbie 50th Anniversary Collection.

Turn Up the Volume this School Year!

August 5th, 2021

Learn how to give your hair volume this school year with CHI 4-in-1 Volumizer Brush and hair volume products with this step-by-step guide!

How to: Using the Diffuser Attachment from the Volumizer Brush!

July 26th, 2021

Well with the help of this styling tutorial and the diffuser attachment from the CHI Volumizer 4-in-1 Blowout Brush achieve a voluminous look.

Summer Ready with Rose Hip!

July 22nd, 2021

Protect your hair color this summer with CHI’s Rose Hip Oil Collection. Check our guide to help your hair color will last longer this summer!

Earn an A+ for Healthy Hair and Skincare!

July 21st, 2021

As a back-to-school treat, we have specially created a variety of bundles that will keep your hair and skin in great condition!

Getting Glam with CHI® and Barbie™!

July 12th, 2021

Just in time for Summer, CHI® and Barbie™ have launched three new styling tools with one of them being the CHI x Barbie™ Malibu Triple Barrel Deep Waver!

CHI® x Barbie™ Malibu Barbie™ 50th Anniversary Collection

July 7th, 2021

In honor of the 50th anniversary of Malibu Barbie™, CHI® and Barbie™ created a new collection featuring three hairstyling tools!

How-To: Using the CHI Lava Spin N Curl

July 2nd, 2021

Learn how to use CHI’s Spin N’ Curl and what products to try in our step by step guide to getting flawless curls.

Time to Pump Up the Volume!

June 18th, 2021

It’s time to pump up the volume using your CHI 4-in-1 Volumizer Brush! Convenient, easy to use and versatile, this brush can create the perfect, professional blowout.

Deals for Dad!

June 9th, 2021

Still need a gift for Father’s Day? Check out our Father’s Day Gift Guide which features one of our hottest grooming tools, hair care products, and even pamper products for “man’s best friend.”

CHI’s Lava Ceramic Hairstyling Iron is named “Sleekest Flat Iron”

June 7th, 2021

CHI Haircare is ecstatic to announce the 2021 Beauty Award received from Good Housekeeping! Given the titled of “Sleekest Flat Iron” to the CHI Lava Ceramic Hairstyling Iron.

Eco-Friendly for Everyone

June 4th, 2021

We are excited to be officially “essentially eco-friendly” in the new year! This means is that we will be providing you with quality and natural products!

A Tool That Gives You Options!

June 2nd, 2021

The CHI Multi-Wave Styler is here just in time for Summer! The multi-functional tool gives you the freedom to experiment with different types of waves while using the same styling tool.

Add a Bounty of Sparkle to Your Life!

May 10th, 2021

In December 2019, the Million Dollar Iron made its debut at Miss Universe 2019. The Sparkler is the commercial replica of that, similar in bling and volcanic lava ceramic technology, and made affordable for everyone. Covered in over 3,000 genuine crystals.

3 Flat Iron Tips to Keep Your Hair in its Best Condition!

May 7th, 2021

CHI is known for its hairstyling irons and how versatile they are but are you aware that you can damage your hair if you don’t use heat tools properly? Here are some handy tips that will help you style those locks while protecting it from the heat.


April 28th, 2021

Naturally refined, classic, and an embodiment of excellence, CHI Man allows every gentleman the freedom to feel and look distinguished.

Treat Your Mom to a Great Hair Day!

April 20th, 2021

It’s always hard deciding on what to get your mother for Mother’s Day but CHI is here to make it easier.

TikTok Star Addison Rae is The First to be Styled by The Sparkler!

April 8th, 2021

Tiktoker Addison Rae donned a sleek look created with The Sparkler by CHI Haircare for her first live performance on a late-night TV show to promote her new single Obsessed!

Chromapaint: The New Generation of Hair Color!

April 5th, 2021

Get rid of your old hair dye and get the most out of your next hair color with the all-new CHI Chromapaint! Effective after applying once, this semi-permanent hair color is able to produce shinier, brighter, vibrant, and deeply conditioned hair with the help of silk proteins.

Extend the Silk!

March 31st, 2021

We all know and love CHI Silk Infusion and how handy it can be when styling your hair but did you know it could be used in many ways? Read below to learn about the different tips and tricks you can try with this leave-in treatment.

Made to Multitask

March 19th, 2021

CHI Vibes is finally! This collection is perfect for anyone who loves creating beautiful beachin’ waves and curls while using styling products that are unique and good for their hair.

Having Two Options is Better Than One!

March 15th, 2021

Having two options is better than one, right? This is exactly why you need the CHI Vibes “Better Together” Dual Mist Hairspray. With this spray, there is a unique, adjustable nozzle that lets you choose between spraying your hair with a “good hold” vs. a “great hold.”

Let’s Get Wavy

March 12th, 2021

The all new, 100% vegan haircare collection, CHI Vibes is finally here! Featuring three amazing products and one unique styling tool.

Are You Ready to Vibe?

March 3rd, 2021

Good Vibes Only!
This month, we have something special in store for our younger consumers…the new, 100% vegan haircare collection: CHI Vibes! Featuring three different products and one styling tool, this collection is perfect for anyone because it is able to style, protect and address any concerns you may be experiencing with your hair.

Pack N Go with your Spin N Curl

February 26th, 2021

Customize your styling experience with the all new CHI Compact Spin N Curl! Available in Matte Black, this is the same great tool, just made in 10% smaller, and weighing 25% lighter.

Happy Black History Month from CHI!

February 22nd, 2021

Hair textures come in different types, forms and sizes which is why it’s important to maintain your hair in its best condition. Because African American hair can be considered course, we recommend using our CHI Deep Brilliance or CHI Aloe Vera collections to keep your crown full, healthy and gorgeous.

Looking for the Perfect Blonde?

February 19th, 2021

Infused with hemp oil and aloe vera, the CHI Bond + Lightening System is great for protecting and strengthening your hair while also lifting it up to 9+ levels. Because it has a low pH level with natural bond builders, this formula is able to reduce any hair damage and rebuild keratin bonds all while adding a layer of protection to the scalp while you are getting your hair colored or lightened.

The All in One Brush!

February 17th, 2021

It’s 2021…which means it’s time to throw your hair dryer away and grab a CHI 4-in-1 Volumizer Brush! Convenient, easy to use and versatile, this brush can create the perfect, professional blowout. Because the Nylon and Tufted bristles create tension at your scalp, the Volumizer Brush is able to give your hair some volume with just one passing.

The Extension of the CHI Spin N Curl

February 15th, 2021

We all know and love the CHI Lava Styling Iron as well as the CHI Spin N Curl, so why not combine the two awesome tools together to create the CHI Lava Spin N Curl?

Showing Your Hair Some TLC (Tender, Love & Care) with CHI

February 11th, 2021

With Valentine’s Day approaching, it’s a must that you look your best; whether it is for yourself, a hot date or any Galentine’s plans you may have. To avoid the hassle of visiting the salon and with the help of the CHI Lava Spin N Curl, we have provided you with the perfect guide to create a lovely look.

CHI Lava 2.0 German Engineering, American Ingenuity

January 20th, 2021

It’s no secret that CHI designs their hair tools based on quality, the latest technology and innovation. Made with German engineering and the technology of lava and ceramic, the CHI Lava 2.0 is no different.

Toss your hair into a Tousled Half-Up Ponytail

January 11th, 2021

To create the perfect style to show off your face and not have any hair in the way, follow our step by step tutorial.

Farouk Systems Inc. Loves Its Community

December 30th, 2020

Throughout 2020, we donated over $15 million worth of hand sanitizers, hair care products and tools to hospitals, nursing homes, food banks, homeless shelters, school districts and city counties.

Gettin’ Glam for the Holidays

December 15th, 2020

Give off your best merry look for when you’re hanging up ornaments on your Christmas tree or baking cookies for Santa!

Sleighing with a Sleek, Straight Style

December 15th, 2020

It is the season of giving and we have something for you! Who doesn’t love the look of a sophisticated, bone straight, hairstyle?

Barbie is Back in Stock!

December 10th, 2020

Beauty is Being You: Barbie and CHI have teamed up to bring back the “Dream Pink Collection.” We are happy to have this collection back in stock especially during the holiday season!

Stocking Stuffers: The Guide to the Perfect Present

December 9th, 2020

Whether you are looking for a collection made especially for straight, curly kinky or wavy hair; CHI and BioSilk has you covered!

Wrap Up Happiness with CHI Footwear x CHI Holiday

December 7th, 2020

Spread holiday cheer to your loved ones this year. We’ve rounded up the best CHI Footwear x CHI holiday bundles to help you make your list and check it twice this season. Whether you’re looking for a gift for a significant other, family or friend, these CHI Footwear x CHI holiday bundles are guaranteed to please, and help you take the guesswork out of gift giving this year.

Give the Gift of Beauty + Safety

December 7th, 2020

In addition to the Health + Beauty Antibacterial line, BioSilk has also created the Health + Beauty Hand Sanitizer made specially with aloe vera, Glycerin and Ethanol (Ethyl Alcohol). The advantage this hand sanitizer has amongst others is that it is made with natural ingredients to create a pleasant fragrance, it moisturizes your hands all while killing 99.9% of germs.

CHI Life Wand Blog

December 7th, 2020

Due to the pandemic, it is no secret that we are currently in “trying times” right now but we may have found a device to make things all better: The CHI Handheld UV Light Wand! Whether you are in the comfort of your home or out somewhere in public, this portable and compact device is a must have!

CHI Black Friday Event: Shop Now!

November 27th, 2020

If you have no idea what to get your friends or family for the holidays, don’t worry because we have you covered! Here are some amazing CHI Black Friday Event ( deals.

CHI Life Handheld UV Light Wand Among Today Show’s Best Teacher Gifts of 2020

November 9th, 2020

‘Tis the season for giving. With the winter holidays upon us, the Today Show recently rolled out a detailed list of the “Best Teacher Gifts of 2020”, and the CHI Life Handheld UV Light Wand earned high praise. It was selected as one of the best gifts under $100.

This Roaring 20’s Hairstyle Is Exactly What Your Halloween Needs

October 28th, 2020

From fabulous finger waves to cute kiss curls, this style is scarily simple and pretty spooktacular. Now all you have to do is follow this simple step-by-step with the CHI Original 1” Hairstyling Iron, and embrace your inner flapper girl.

CHI Footwear and Farouk Systems, Inc. Launch World’s Toughest Shoes Made with Graphene

October 22nd, 2020

CHI Footwear has teamed up with Farouk Systems, Inc., a haircare giant lauded for innovation, to launch a cutting-edge shoe collection made with graphene – a revolutionary material considered to be the strongest in the world.

Farouk Systems Hosts A CHI Virtual Hair Show

October 16th, 2020

Farouk Systems, Inc. is excited to announce its first CHI Virtual Hair Show, an online experience so beauty industry professionals can safely attend and enjoy the latest trends, techniques and more.

A Touch-Free, Germ-Killing Solution to COVID-19

October 7th, 2020

CHI Biosilk Automatic Dispenser for Soap and Hand Sanitizer. Watch and learn about this touch-free, instant germ-killing solution that is a welcome addition to our Health + Care lineup, leaving us with a touch-free, germ-killing solution as we carefully navigate through life during a pandemic.

CHI Amongst SELF’s 2020 Healthy Beauty Award Winners

September 29th, 2020

Here is what one tester had to say in recognizing the CHI Lava 1 ½ Volcanic Lava Ceramic Hairstyling Iron with this award: It has a longer iron to get more hair at once. It also has a digital adjustable temperature, which is HUGE! It also performed super well—I was able to straighten and add waves to my hair very quickly without having to go over the same sections of hair over and over.

How-To: Sunkissed Balayage

September 29th, 2020

CHI Global Board Artist Anna Cantu is breaking down the technique to achieve a natural sunkissed look using the CHI BOND + Lightening System.

CHI Natural Gardens Receives Organic Certification

September 25th, 2020

Farouk Systems, Inc. is excited to announce that the Texas Department of Agriculture certified the company’s CHI Natural Gardens as Organic for aloe vera effective September 16, 2020.

How-To: Rose Gold Color

September 23rd, 2020

This fall, the hue is becoming the beauty statement of choice. Thinking about taking the plunge and achieving this color? We’ve got you. Scroll down to follow the step-by-step using the CHI BOND + Lightening System, CHI Shine Shades, and more. The result will be pure (rose) gold.

Feeling Lucky? Enter to Win the Beyond Glow Botanical Skin Care Line

September 21st, 2020

Feeling Lucky? Enter to Win the Beyond Glow Botanical Skin Care Line – Our entire collection of complexion game-changers for balanced, dewy skin. Follow the simple steps below for your chance to snag one for yourself.

Put Your Best Face Forward with This Beyond Glow Skin Care Routine

September 16th, 2020

Put some self-care practices into play, we’re sharing our favorite Beyond Glow Skin Care routine guaranteed to give you gorgeous, dewy skin.

Farouk Systems Continues Work in Hurricane Laura Disaster Area

September 15th, 2020

Farouk Shami answered the call for help in Port Arthur, Texas by handing out $1 million worth of Hand Sanitizer to aid hurricane victims.

Farouk Systems, Inc. Donates $1 Million Worth of BioSilk and CHI Products in Port Arthur

September 11th, 2020

Farouk Systems, Inc. announced that it will donate and distribute $1 million in BioSilk Hand Sanitizer to the City of Port Arthur.

Farouk Systems, Inc. Delivers $4 Million Worth of Biosilk and CHI Supplies to Hurricane Victims in Louisiana

September 9th, 2020

Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc., went above and beyond to help storm-stricken residents in the aftermath of Hurricane Laura.

Farouk Systems, Inc. and LG Household and HealthCare, Ltd. Launch Beyond Glow Botanical Skincare

September 8th, 2020

Beyond Glow Skin Care unmasks the reviving and advantageous powers of nature while unleashing the pure effects of botanical ingredients.

The Ultimate Blonding Technique How-To

September 8th, 2020

CHI Artist Anna Cantu shows you how to get sun-kissed locks. Follow her step-by-step using CHI BOND + Lightener System.

Farouk Systems, Inc. Donates Over $4 Million Worth of Products for Hurricane Laura Relief

September 2nd, 2020

Farouk Systems, Inc. has already contributed well over $2 million worth of BioSilk Moisturizing Hand Sanitizer and CHI Natural Gardens Moisturizing Hand Sanitizer to the cities of Houston, Tomball, and Fort Bend County.

The Safest Way to Curl Natural Texture with CHI Lava

August 24th, 2020

We tapped CHI Executive Master Educator Joy Williams to break down her foolproof method for creating curls using the CHI Lava Curl Shot.

Create Cascading Curls Courtesy of The CHI Lava Curl Shot

August 12th, 2020

A dreamy hairstyle that frame one’s face and oozes cool sophistication. But if you only seem to get achieve this look after a visit to the salon, we’ve got the just tutorial you can replicate at home using the CHI Lava Curl Shot.

Wave Goodbye to Germs with the CHI Life Handheld UV Light Wand

July 29th, 2020

Germs touch everything that you do, but with the new CHI Life Handheld UV Light Wand, cleaning just got easier. Now you can sanitize with the power of ultraviolet light and wipe out 99.9 percent of germs within one minute.

Kill Germs with The Industry-Leading Technology of UV Light

July 16th, 2020

As those in the beauty, hospitality, beauty, and education industry grapple with ways to safely operate during the COVID-19 pandemic, the CHI Life Germicidal UV Light Sanitizer shines its ultraviolet light as a beacon of hope.

Soothe Your Soul and Space with The CHI Egyptian Aromatherapy Ultrasonic Essential Oil Diffuser

July 14th, 2020

It combines a diffuser with a humidifier, allowing the CHI Egyptian Aromatherapy to be safely released into the air to eliminate odors.

Enter to Win A CHI Nano Hair Dryer

July 2nd, 2020

Enter to Win A CHI Nano Hair Dryer – CHI Nano Hair Dryer Giveaway: Here’s Your Chance to be One of Four Lucky Winners!

How to Choose a Safe Hand Sanitizer

June 25th, 2020

See why CHI Natural Gardens Moisturizing Hand Sanitizers are among the safest to use when cleaning your hands in a pinch.

See How CHI Nano Silver & Blue Light Technology Works

June 24th, 2020

The CHI Nano Hair Dryer pros list is basically never-ending: It’s lightweight, fast-drying, and banishes bacteria so you can achieve the blowout of your dreams.

Farouk Systems’ Innovation Drives Health + Care Manufacturing

June 23rd, 2020

Creativity and innovation have been a long-standing signature of Farouk Systems, Inc. It developed the world’s first ammonia-free hair color in 1985 and pioneered the use of NASA-inspired CHI Nano Silver and Blue Light Technology in its hairstyling products in 2005.

Want Peace of Mind? Sanitize Everything with CHI Life UV Light Sanitizer

June 18th, 2020

Imagine if you could disinfect everyday items or entire rooms with a simple push of a button? CHI Life do just that with ultraviolet light.

Keep Your Scalp Healthy with CHI Power Plus

June 17th, 2020

Let’s be real. There’s nothing glamorous about dandruff. That waxy buildup and tiny, white flakes that fall all over your head and shoulders are impossible to hide.

To Our CHI Haircare Community

June 3rd, 2020

Our hearts are with the family of George Floyd during this horrific tragedy and heartbreaking loss. We stand united against racism.

Refresh Your Senses with CHI Egyptian Aromatherapy

May 27th, 2020

Discover the host of benefits of all of the CHI Egyptian Aromatherapy Pure Notes and Fixed Oils, and find your perfect match.

Meet the CHI Hair Dryer of the Future

May 14th, 2020

CHI 1875 Series Advanced Ionic Compact Hair Dryer is the latest innovation created by Farouk Systems, Inc. that does more than give you a beautiful blowout.

A Stylishly Sleek Look with the CHI x Barbie Hairstyling Iron

May 13th, 2020

Treat yourself to the CHI x Barbie collection. This five-piece set with all the haircare essentials could be your biggest childhood dream come true.

The CHI x Barbie Curling Iron is the Secret to Dreamy Curls and Waves

May 12th, 2020

To begin curling, just release the clamp of the CHI x Barbie Curling Dream Pink 1 ¼ Titanium Curling Iron, and wrap a one-inch strand around the barrel.

CHI Nano Silver & Blue Light Technology Kills 99% of Bacteria

May 12th, 2020

From the CHI Nano Hair Dryer to the CHI 1875 Series Advanced Ionic Compact Hair Dryer, take a look at the wide-range of high-tech CHI hair dryers with bacteria-killing technology perfect for professional salons and at-home blowouts.

Combat Bacteria & Buildup with the CHI Nano Hair Dryer

May 11th, 2020

When was the last time you cleaned your blow dryer? Never? We thought so. Lucky for you, the CHI Nano Hair Dryer’s Nano Silver and Blue LED lights help kill bacteria and buildup providing cleaner air for healthier hair.

CHI Gives Back to Healthcare Workers

May 7th, 2020

Healthcare workers are caring for patients amid the coronavirus pandemic – and CHI Haircare is making sure these heroes are being taken care of too with a frontline donation.

Level Up with These CHI x Barbie Hair Heroes

May 6th, 2020

Looking to add volume and protect your hair? Ahead, we’ve rounded up the best CHI x Barbie styling aids that can give your roots a boost while protecting your strands from heat damage. See why these fine hair heroes deserve a spot on your vanity.

Shine on with CHI x Barbie Silk Infusion

May 5th, 2020

Celebrate your individual beauty with our carefully curated CHI x Barbie Silk Infusion. Showcase your endless potential with this rich, leave in treatment for a dreamy look that wows. Because beauty is being you.

Hairstylists Protest Exclusion from Phase One of Reopening Texas

May 1st, 2020

Hairstylists protest exclusion from phase one of reopening Texas. FOX 26 Reporter Ivory Hecker speaks with hairdressers upset they are not being allowed to open until mid-May at the earliest.

Farouk Systems, Inc. Rallies to Reopen the Salon Industry

May 1st, 2020

“Please give us the opportunity to earn our living and practice our profession,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc at the Hairstylist Appreciation Rally.

Farouk Systems Inc. – Hair Salons Plead with Gov. Abbott to Reopen

April 30th, 2020

Isiah spoke with Farouk Shami the owner of Farouk systems (CHI USA) who is pleading with the Governor to let salons reopen.

Farouk Systems, Inc. Donates Personal Protective Equipment and Hand Sanitizer to City of Houston

April 28th, 2020

After an initial donation of $1 million worth of CHI Natural Gardens Moisturizing Hand Sanitizer to the City of Houston, Farouk Systems, Inc. is continuing to make an impact on the global health threat of COVID-19.

Surprising CHI and Biosilk Hand Sanitizer Cleaning Hacks

April 23rd, 2020

While CHI and BioSilk Hand Sanitizers are a frontline measure for killing 99.99% of germs, it can an actually be used in other genius ways to clean.

Farouk Systems, Inc. Ramps Up Hand Sanitizer Production

April 9th, 2020

Farouk Systems, Inc. shifted into overdrive to ramp up its CHI Natural Gardens Moisturizing Hand Sanitizer and Biosilk Moisturizing Hand Sanitizer production in an effort to limit the viral spread of the novel coronavirus.

Keep Your Blonde Color Brass-Free with CHI

April 8th, 2020

Whether you’re a natural blonde or recently joined the “blondtourage”, unwanted orange tones happen to everyone. So what’s a brassy blonde to do? This tutorial by CHI Global Board Artist Rocky Vitelli featuring CHI Infra High Lift Cream Color and CHI Shine Shades is what you need to stay cool. Scroll down for the complete step-by-step.

Farouk System, Inc. Donates Hand Sanitizers to Fort Bend County

April 6th, 2020

As the world continues to grapple with the coronavirus pandemic, Farouk Systems, Inc. has mobilized quickly to manufacture and donate more CHI Natural Gardens Hand Sanitizers and BioSilk Moisturizing Hand Sanitizers to those in need.

How-To: Lovely Lavender

March 31st, 2020

The world of haircare is serving up another trend: Lavender. Celebrities and influencers — from Katy Perry to Azealia Banks and Kelly Osbourne — are proving that lavender is simply lovely. Looking for a way to transition your color from subtle to hello, statement? CHI Executive Master Educator Coneic Parker shows you how to take the purple plunge using CHI.

Farouk Systems, Inc. Donates $1 Million Worth of Hand Sanitizer to Houston

March 27th, 2020

Dr. Farouk Shami, generously donated $1 million worth of CHI Natural Gardens Moisturizing Hand Sanitizer to the City of Houston.

Farouk Systems Inc. Begins Manufacturing of FDA Approved Hand Sanitizers

March 26th, 2020

CHI Natural Gardens Moisturizing Hand Sanitizer keeps hands soft and moisturized while killing 99% of germs. Made with natural ingredients.

CHI Academy Online: CHI BOND+ Lightening System Webinar Recap

March 26th, 2020

Curious to learn a new technique while at home? Maximize your time through CHI Academy Online. Watch and learn as Farouk Systems Master Level Artist Joy Williams shows you a balayage technique using the new CHI Bond+ Lightening System.

This CHI Chromashine Look Is Sublime

March 23rd, 2020

The next big color has arrived, and it’s here to usher in a sultry season: Lime Green. Don’t believe us? Billie Eilish and Dua Lipa are a few celebs who amped up the edge factor by adding this vibrant color to their tresses. Inspired to take the plunge?

To Our CHI Haircare Community on COVID-19

March 19th, 2020

Our world is changing and together we are learning to cope with COVID-19, the human impact and how we respond together as one world.

This CHI Chromashine Color is a Total Mood

March 18th, 2020

Recreate this trend with CHI Chromashine and CHI Color Illuminate Conditioner. Watch CHI Global Artists show you how to change your hair.

This CHI Chromashine Color is Peachy Keen

March 6th, 2020

We tapped CHI Global Board Artists to show you how to master a CHI Chromashine color combination that is as irresistible as the fruits.

Shatush Technique: The Sun-Kissed Trend for Spring

March 3rd, 2020

Watch Farouk Systems Elite Artist Ivan Rodriguez achieve this using CHI Ionic Cream Color, CHI Shine Shades and more.

This Silver is Spring’s Coolest Trend

February 26th, 2020

Spring might be right around the corner, but the latest hair trend seems to be taking a turn for the chilly and making iciness look hot—silver hair.

Care for Your Curls with CHI Aloe Vera with Agave Nectar

February 19th, 2020

The paraben-free formula of our CHI Aloe Vera with Agave Nectar Curls Defined collection uses gentle, safe preservatives that protect and revitalize hair.

Here’s Miss USA 2019 Cheslie Kryst’s Secret to Reviving Second Day Curls

February 13th, 2020

Every curly girl knows that there is no pain quite like waking up to a head full of limp and lifeless second day hair. Want to know how Miss USA 2019 Cheslie Kryst whips her ringlets back into shape?

Here’s How to Channel J.Lo’s Bombshell Color & Curls

February 5th, 2020

Jennifer Lopez and Shakira’s head-turning performance at the 2020 Super Bowl halftime in Miami was nothing short of amazing, and we’re definitely still not over it. Check out all of the inspiration created by CHI Global Board Artist Anna Cantu so you can channel a J.Lo-inspired look using CHI Tools.

The CHI Original is Now Digital

February 3rd, 2020

If you’re a fan of the award-winning CHI Original Hairstyling Iron, then you’re going to love its upgraded version, which is now digital!

Farouk Systems Hosts Creative Artistic Team Training

January 27th, 2020

Farouk Systems recently hosted its annual CAT Training in Houston TX. Over 150 Brand Ambassadors travelled for a three-day educational event.

CHI to Launch Hemp and Aloe-Infused Lightening System

January 15th, 2020

Enter the CHI BOND + Lightening System, a new line slated for a summer 2020 release. It is infused with cannabidiol (CBD), Hemp and Aloe Vera oils to help strengthen the hair and protect the scalp.

Watch Now: Miss Universe 2018 Catriona Gray’s High Ponytail

January 8th, 2020

To create a style that can go from day-to-night, follow this tutorial by former Miss Universe Catriona Gray using CHI LAVA tools.

CHI Haircare Gives Volunteer Firefighters a Makeover on The Kelly Clarkson Show

December 23rd, 2019

In the spirit of giving back, CHI Haircare recently worked with The Kelly Clarkson Show to honor volunteer firefighters Lupe Clary and Dawn Kunkel with makeovers.

Don’t Miss CHI on The Kelly Clarkson Show Today

December 18th, 2019

Tune in today to “The Kelly Clarkson Show” on NBC to see CHI Haircare enlist the help of its talented styling team to carry out makeovers.

CHI Congratulates South Africa’s Zozibini Tunzi on Miss Universe Crowning

December 9th, 2019

Zozibini Tunzi from South Africa claimed the Miss Universe 2019 crown at Tyler Perry Studios in Atlanta, Georgia on Sunday night, beating out hopeful contestants from 90 participating countries.

Tune In Alert: Miss Universe 2019 Airs Sunday on FOX

December 6th, 2019

The final crowning to the Miss Universe competition in Atlanta, Georgia is not until Sunday, December 8th, but the talented CHI Haircare Global Artistic Team has been working meticulously behind-the-scenes to ensure that the 93 contestants have crown-worthy coifs leading up to the big day.

CHI’s Million Dollar Diamond Lava Styling Iron Takes Center Stage At 2019 Miss Universe

December 5th, 2019

The Million Dollar Diamond CH Lava Flat Iron has sparked a social media frenzy with contestants and fans around the world.

The Countdown Is On to Miss Universe 2019

December 2nd, 2019

Follow #CHIMYWay to the Crowning Moment at the 2019 Miss Universe Competition at the Tyler Perry Studios in Atlanta, Georgia.

CHI Launches GIPHY Channel

November 27th, 2019

CHI proudly announces the launch of branded GIFs –which stands for graphics interchange format – for social media.

No More Guesswork: The Best Flat Irons for Any Hair Type

November 18th, 2019

If you’re picking up an amazing CHI iron for your “mane” squeeze this holiday season, it’s also important to know which temperature works best for styling their hair.

CHI Aloe Vera Oil Earns Recognition from Refinery29’s 2019 Beauty Innovator Awards

November 15th, 2019

We’re proud to announce that CHI Aloe Vera Oil is amongst the winners of Refinery29’s 2019 Beauty Innovator Awards, an annual celebration of products and brands redefining beauty standards.

How-To: Volcano

November 13th, 2019

How-To: Volcano – Let this Volcano hue created with CHI Chromashine inspire you. Transform your color into a show-stopping statement with this step-by-step tutorial by CHI Global Artist Monica Willems.

TotalBeauty Awards 2019: Best Hair Products – Features CHI Nano Hair Dryer

November 5th, 2019

After testing thousands of beauty products, we’ve narrowed it down to a few dozen of our favorites — Check out the 2019 TotalBeauty Award hair care winners ahead!

Miss USA 2019 Cheslie Kryst’s Curly Hair Tips

November 1st, 2019

Follow along as Miss USA 2019, Cheslie Kryst, shares her favorite CHI products to keep curls poppin’. From shampoos, smoothing oils to rejuvenating masques, we’ve got you—and your curls—covered.

Watch Now: Day of the Dead Inspired Hairstyle

October 29th, 2019

Learn how to break down this Day of the Dead Inspired hairstyle using the CHI G2 1” Professional Flat Iron and CHI styling aids.

Watch Now: Princess Jasmine Inspired Roped Bubble Ponytail

October 25th, 2019

We can show you the world… of creating a Princess Jasmine-inspired look just in time for Halloween! Watch the magical hair transformation using CHI styling aids and tools that will have you feeling like royalty in no time.

How-To: Venomous Violet

October 23rd, 2019

Get ready to stand out, in the best way possible. This bold Venomous Violet look by CHI Global Artist Cynthia Diersen using CHI Chromashine.

How-To: Modern Fairytale

October 22nd, 2019

This Modern Fairytale color transformation will have your clients looking like they just stepped out of a story book. CHI Chromashine.

Hard-Working Hair Products That’ll Help Keep Split Ends at Bay – CHI Silk Infusion

September 29th, 2019

Hard-Working Hair Products That’ll Help Keep Split Ends at Bay – CHI Silk Infusion. Distribute a generous amount on wet hair about 15 minutes before drying or apply a dime size amount on dry hair to add life back into your look.

Watch Now: Get to Know Your CHI Spin N Curl

September 9th, 2019

Simplicity. That’s what you get with the CHI Spin N Curl – now available in Ruby Red and Black Onyx! With so many versatile styling options all at the simple push of a button (including multi-directional curling and tangle protection), everyone will think you’re a salon pro.

Chapter 8: The Artistry of Hair Styling

September 1st, 2019

Chapter 8: The Artistry of Hair Styling – Finish the look with Royal Treatment Ultimate Control Hairspray and Royal Treatment Rapid Shine.

Follow These CHI Spin N Curl Tips and Tricks

August 30th, 2019

Curly hair experts CHI Elite Artist Melissa Gonzalez and Director of Miss Houston Latina Natalia Castillo answer all of your CHI Spin N Curl questions, so you can get good curl days, every day.

Watch Now: Your 2019 Must-Have Styling Tool – CHI LAVA Hair Dryer

August 15th, 2019

Your 2019 Must-Have Styling Tool – CHI LAVA Hair Dryer – The combination of volcanic lava and ceramic allows styling at lower temperatures.

Get the Summer’s Hottest Look Using CHI Aloe Vera with Agave Nectar

July 30th, 2019

Learn how to reactivate your hair’s natural curl and get shiny curls in just a few easy steps with CHI Aloe Vera.

Watch Now: Loose Waves with The CHI Spin N Curl – Ruby Red and Black Onyx

July 10th, 2019

Miss Florida USA 2019 Nicolette Jennings recently had a chance to demo the CHI Spin N Curl (now available in Ruby Red and Black Onyx).

New Summer Hair Trends – Features CHI Keratin

July 3rd, 2019

We’re giving you the lowdown on the hottest Summer trends and the Ulta Beauty products you can use to achieve them while still looking fresh in this Verano Caliente.

Loud & Proud: Celebrate Pride Month with this Dazzling Coral Dreams Collection

June 19th, 2019

If coral tones evoke fiery enthusiasm and a fierce spirit, Dazzling Coral Dreams Collection. The best color collection on the market.

Watch Now: CHI Ionic Color Illuminate Conditioners – New Shades Just in Time for Your Summer Color

June 11th, 2019

CHI Ionic Color Illuminate Conditioners – Color enhancing conditioners provide balanced color replenishment between salon services.

Watch Now: CHI Haircare at Premiere Orlando 2019

June 7th, 2019

Orlando might be known best for the Magic Kingdom, but there were plenty of magical hair moments onstage at Premiere Orlando 2019.

CHI Ionic Color Illuminate – Step by Step – Brunette

June 5th, 2019

Using CHI Ionic Color Illuminate Dark Chocolate Color-Enhancing Conditioner. After shampooing with CHI Infra Shampoo, towel dry hair to remove excess water.

CHI Ionic Color Illuminate – Step by Step – Warm to Cool Blonde

June 5th, 2019

Using CHI Ionic Color Illuminate Platinum Blonde Color-Enhancing Conditioner. After shampooing with CHI Infra Shampoo, towel dry hair to remove excess water.

CHI Ionic Color Illuminate Step by Step – Red Auburn and Mahogany Red

June 5th, 2019

CHI Ionic Color Illuminate Conditioner – Red Auburn and Mahogany Red. Red Auburn & Mahogany Red Color Enhancing Conditioners Step by Step.

Don’t Miss THE TALK on June 5th! CHI For Ulta Beauty Irons to be Featured on CBS’ Long-Running Daytime Show

June 3rd, 2019

Tune in this Wednesday, June 5th as CHI For Ulta Beauty Ceramic Temperature Control Irons (Red and Pink) will be featured on CBS’ Daytime Emmy Award-winning talk show.

CHI LAVA Travel Iron Tutorial

May 23rd, 2019

CHI LAVA Travel Iron Tutorial – Backstage at the Miss USA pageant, Florinda Kajtazi demos the new CHI LAVA Travel Iron.

DIY Tutorial: Miss Universe 2018 Catriona Gray’s Relaxed Ponytail

May 14th, 2019

In a few simple steps, Miss Universe 2018 turns her waves into a voluminous, on-trend pony style that’s perfect for upcoming summer days.

The Winning Looks: Miss USA & Miss Teen USA 2019 Hair Tutorials by CHI Haircare

May 7th, 2019

CHI Haircare Congratulates Cheslie Kryst on becoming Miss USA 2019. We congratulate her for this amazing achievement!

Watch Now: CHI Haircare’s Nationally Televised Commercial Featuring CHI LAVA Tools

May 3rd, 2019

CHI Haircare’s Nationally Commercial Featuring CHI LAVA Tools – CHI’s commercial featuring CHI LAVA tools also made its televised premiere.

Watch Now: CHI Haircare Has Your Backstage Pass to Miss USA 2019

April 30th, 2019

CHI Haircare wishes to congratulate Miss Teen USA 2019, Kaliegh Garris of Connecticut. The competitive dancer and theater student was awarded

Watch Now: Jonathan Bennett is Totally Making Fetch Happen with CHI Styling

April 29th, 2019

Mean Girls star offers a glimpse into his quote-filled daily routine and how CHI Haircare has the perfect products for a slicked-back look.

Watch Now: Your Curls, Your Way! CHI Aloe Vera with Agave Nectar – Curls Defined

April 23rd, 2019

Haircare developed for natural curls and texture in need of definition, moisture replenishment and frizz control to achieve bouncy curls.

Watch Now: Miss Universe 2018 Catriona Gray’s Festival Hair

April 15th, 2019

With SXSW last month, Ultra wrapped up and Coachella heading into its final weekend, we have seen some amazing festival season styles so far in 2019.

Watch Now: Khaleesi Inspired Rope Braids

April 8th, 2019

This simple DIY for Khalessi Inspired Rope Braids will have everyone bending the knee to your hair’s look styled by CHI products and the CHI LAVA Spin N Curl!

Watch Now: The CHI Man Demos The All-New CHI LAVA Hair Dryer

April 4th, 2019

It’s the latest to CHI LAVA technology – CHI LAVA Hair Dryer. This was the tool that had audiences buzzing at ABS Chicago.

It’s Official: CHI Spin N Curl Wins Girls’ Life Beauty Award

April 4th, 2019

It’s Official: CHI Spin N Curl earned high praise and a 2019 Beauty Awards honor from Girls’ Life, the #1 magazine for teen girls.

Watch Now: Farouk Systems at the America’s Beauty Show 2019

April 3rd, 2019

The Farouk Systems Global Artistic Team showcased the latest Spring/Summer hairstyling trends using CHI LAVA tools, including the newest addition to the line, the CHI LAVA Hair Dryer.

TOP HAIR 2019: CHI European Team Takes Center Stage with Amazing Color & Styles

April 2nd, 2019

CHI Emotion, this onstage celebration of European-inspired fashion styling and female empowerment captivated the audience with dazzling look.

CHI LAVA Hair Dryer to Debut at ABS Chicago – Watch the Demo Now!

March 27th, 2019

CHI LAVA Hair Dryer to Debut at ABS Chicago – ABS Chicago is the place to be this weekend! It’s where the latest addition to CHI LAVA tech.

#TBT Fairytale Inspo & Festival Styles from the CHI LAVA Spin N Curl

March 25th, 2019

Step By Step Styling: Fairytale Festival Looks – Recreate these gorgeous looks by Rocky Vitelli with Farouk Systems’ newest tool, CHI LAVA

Going Somewhere? Take Your CHI Favorites Along

March 14th, 2019

If you’re looking for the perfect mix of travel size with the newest technology in a flat iron for healthy, shiny hair, these CHI tools

Styling Tips from The CHI Man Himself – Our Founder, Dr. Farouk Shami

March 11th, 2019

Styling Tips from The CHI Man Himself – Our Founder, Dr. Farouk Shami delivers soft and silky results with The Original CHI Flat Iron.

Get This Modern Pixie Style Featured in the March Issue of InStyle

March 11th, 2019

Get This Modern Pixie Style Featured in the March Issue of InStyle – Rowan Blanchard debuted her new short cut.

CHI Academy Online Live Webinar Recap – Chapter 7: The Fundamentals of Hair Design

March 10th, 2019

Monica Willems rocked out two stunning models live for you. With her first model she showed us how to create movement and layers that was a perfect balance for her models oblong face shape.

Going Against Trend is The Biggest Hair Trend for this Spring

March 6th, 2019

Going Against Trend is The Biggest Hair Trend for this Spring – CHI Color Tutorial for taking your next client from light to darker.

How-To: Euro Color Painting

March 5th, 2019

The Euro Color Painting method is for an individual that is a strong person who desires ascension to the highest levels of achievement, personally and professionally.

How-To: Salted Caramel Tresses

March 5th, 2019

How-To: Salted Caramel Tresses – CHI Hair Care Learn how to give your client extra luscious locks that are sweeter than candy.

CHI Academy Online Presents The Artistry of Hairstyling – The Perfect Blowout

February 28th, 2019

CHI Academy Online Presents The Artistry of Hairstyling – Perfect Blowout – Get the perfect blowout by learning the fundamentals!

CHI Academy Online Live Webinar Recap – Chapter 6: Characteristics of the Hair- Balayage Color Tutorial

February 27th, 2019

CHI Academy Online Live Webinar Recap – CHI Elite Artist Cynthia Diersen was able to create this subtle and warm Balayage to brighten hair.

How-To: Bohemian Color Blending

February 26th, 2019

How-To: Bohemian Color Blending – Bohemian Chic – CHI Hair Care – The bright color detail with CHI Chromashine emphasizes the complete look.

How-To: Mystic Color Melt Technique

February 20th, 2019

The Metropolitan Collection – Mystical Melt – The look is always polished with a combination of strong CHI Style and Finish products.

How-To: 4 Easy Steps to Get the Glass Hair Trend

February 20th, 2019

How-To: 4 Easy Steps to Get the Glass Hair Trend – From the world’s biggest influencers and beauty bloggers to awards season red carpets.


February 14th, 2019

Sex and The City star, recently had a chance to get ready with the CHI Touch 2 Dryer. SJP + CHI = AB-SO…LUTELY!

The Metropolitan Collection – Retro Posh Color

February 11th, 2019

The Metropolitan Collection – Retro Posh – The look is always polished with a combination of strong CHI Style and Finish products.

Watch Now: How the CHI Nano Hair Dryer Reduces Air Filter Strain

January 29th, 2019

CHI Nano Hair Dryer’s Blue LED Light Technology work to reduce air filter strain, providing cleaner air for health hair!

CHI Aloe Vera with Agave Nectar – Which Curl is Yours?

January 10th, 2019

CHI Aloe Vera – Which Curls is Yours? – CHI Aloe Vera allows you to customize and create the perfect cocktail to quench your curls!

CHI Launches a Natural Curl Care Line

January 8th, 2019

CHI Launches Aloe Vera with Agave Nectar Haircare Line – Developed for women with natural curls and texture. Aloe Vera helps to prevent damage

CHI Congratulates New Miss Universe & Looks Back at Show Highlights (Including Her Winning Look)

December 17th, 2018

CHI Congratulates New Miss Universe 2018 Catriona Gray – Dr. Farouk Shami, briefly styled Catriona using the CHI LAVA Hairstyling Iron.

Tune-In Alert: The 2018 Miss Universe Competition Airs Sunday Evening on FOX

December 14th, 2018

Tune-In Alert: The 2018 Miss Universe Competition Airs Sunday – Thailand where 94 contestants hope to have their crowning moment. Demi-Leigh

Watch Here: The Road to the Miss Universe Crown Begins Today

December 13th, 2018

Don’t miss any of the action LIVE from Bangkok, Thailand as the road to the crowning moment begins with the 2018 Miss Universe.

Follow #CHIMyWay to the Crowning Moment at the Miss Universe Competition

December 5th, 2018

Follow #CHIMyWay to the Crowning Moment Miss Universe Competition – We’ll soon have a new Miss Universe in just a few short weeks!

Watch Now: Reigning Miss Universe Rocks CHI Haircare’s Angled Bob

November 21st, 2018

Watch Now: Reigning Miss Universe Rocks CHI Haircare’s Angled Bob – Miss Universe shows how longer hair lengths can still wear the look

Turn Black Friday into Black Fri-YAY: Shop Now For Your Chance to Pick up A Free CHI Tote!

November 20th, 2018

Turn Black Friday into Black Fri-YAY: Shop Now – Give the gift of CHI – Now is the perfect time to load your cart.

Redheads Are Back! Watch How To Get this Fiery Autumn-Inspired Look: Copper Golden Fusion

November 13th, 2018

How-To: CHI Color Trend Alert – Copper Golden Fusion – Watch the full tutorials to see Global Artist Rocky Vitelli create this bold loo.

Buy Now: CHI Escape Tools Featured on The Today Show

November 8th, 2018

CHI Escape Tools Featured on The Today Show! Today Show hosts show love for their favorite things.

How-To: CHI Color Trend Alert – Cranberry Merlot

November 5th, 2018

How-To: CHI Color Trend Alert – Cranberry Merlot – This Cranberry Merlot color transformation might be the hottest seasonal trend of all.

How-To: CHI Color Trend Alert – Amethyst Grey

October 31st, 2018

How-To: CHI Color Trend Alert – Amethyst Grey – This Amethyst Grey color transformation might be the hottest seasonal trend of all.

Watch Now: Havana Curls for Miss Universe 2018

October 16th, 2018

The perfect time to change style from NY Fashion Week. It’s easier than ever with CHI LAVA Tapered Wand

Get the Look – CHI’s Stardust Collection: Sphere and Cosmos Inspiration Highlight Fall Color Trends

September 27th, 2018

Stardust Collection – Sphere & Cosmos Inspiration – The Stardust Collection is a color romantic adventure in balance in hairstyles.

#TBT: CHI Sponsors Sherri Hill Spring/Summer 2019 Collection at New York Fashion Week

September 26th, 2018

Led by Global Artist Tammy Mixon, was on hand to create the runway looks for Sherri Hill Spring/Summer 2019.

CHI’s Stardust Collection: Ziggy Inspiration

September 24th, 2018

Short and powerful with an interesting silhouette. Cut to perfection with zigzag layering. The CHI Chromashine creates a popping long lasting color on this eye-catching hairstyle.

CHI’s Stardust Collection: Galaxy Inspiration

September 18th, 2018

Stardust Collection – Galaxy Inspiration. The Stardust Collection is a color romantic adventure in balance with the multi-layered hairstyles.

Watch Now: The CHI Chroma Collection Volume 2

August 31st, 2018

CHI Chroma Collection captures the definition of chroma with pure and intense shades! Watch CHI Artist Anna Cantu create sizzling styles.

Watch Now: The CHI Chroma Collection

August 24th, 2018

CHI Chroma Collection captures the definition of chroma with pure and intense shades! Watch CHI Artist Anna Cantu create sizzling styles.

It’s Official! The CHI LAVA Hairstyling Iron Ropes in NYLON Beauty Hit List Award

August 20th, 2018

It’s Official! The CHI LAVA Hairstyling Iron Ropes in NYLON Beauty Hit List Award – NYLON’s inaugural digital Beauty Hit List has arrived.

Protect Your Summer Color with CHI Rose Hip Oil

August 14th, 2018

CHI Rose Hip Oil help to protect your color from dulling and fading between services so that it lasts all summer long.

Protect Your Color Treated Hair with The CHI LAVA Hairstyling Iron: A Low Heat Styling Solution That Prevents Color Fading

July 27th, 2018

Prevents color fading – check out the full demo of the CHI LAVA Hairstyling Iron in action styling newly color treated hair.

Watch Now: CHI for All…Your Hair. Your Way.

July 16th, 2018

Watch Now: CHI for All Your Hair. Your Way – CHI Tools are the season’s most popular tools to help you get that fun summer look.

Get the Look: Miss Universe’s Ribbon Curls with the CHI Air Spin N Curl

July 6th, 2018

Get the Look: Miss Universe’s Ribbon Curls with the CHI Air Spin N Curl – Since becoming Miss Universe. You can have the same look.

Curl Talk with Former Miss USA Kára McCullough

July 2nd, 2018

Former Miss USA Kára McCullough is all about curls! Embracing them allowed her to flourish in the workplace and on the Miss USA stage.

Miss THE LOOK: All Stars’ Premiere? Watch the CHI LAVA Style Hack Now

June 26th, 2018

The LOOK: All Stars made its debut – Viewers were treated to an exciting competition with CHI products. CHI Style Hacks Now.

CHI Featured on THE LOOK: ALL STARS – CHI Hair Care

June 20th, 2018

Farouk Systems, Inc. is thrilled to announce CHI’s participation in THE LOOK: ALL STARS, a new hour-long make-over beauty competition series.

CHI Haircare Congratulates Miss USA 2018

May 24th, 2018

As the official haircare sponsor, Farouk Systems, Inc. ensures all contestants were provided the best of CHI product and hair tools.

The Competition is ON! CHI Haircare Behind-The-Scenes With Miss USA 2018

May 17th, 2018

Miss USA Pageant just began. CHI Haircare is there to help create the dazzling looks and make sure all contestants will be ready.

Miss USA and Miss Universe: Going South for the Miss USA Pageant 2018

May 14th, 2018

Miss USA, Kára McCullough and Miss Universe, Demi-Leigh Nel-Peters, recently took to the south and visited our headquarters in Houston, Texas.

Summer Styles with Miss USA 2017 Kára McCullough

May 11th, 2018

A scorching summer is on the horizon but it doesn’t compare to Miss USA 2017 Kára McCullough’s red hot hairstyles using her favorite CHI Styling products. Check out her go-to looks below, perfect for all your fun in the sun.

CHI Mother’s Day Recommendations for 2018

May 9th, 2018

Show your mom love with the best CHI tools and products to keep her hair looking fabulous on her special day and all year round! CHI Mother’s Day Recommendations for 2018!

Get The Looks: 4 Spring Styles with the CHI Nano Hair Dryer

May 4th, 2018

The CHI Nano Hair Dryer is the latest innovation from CHI and the answer you’re looking for if you’re wondering how to create a wide array of different styles with one amazing tool.

Watch Now: Going from Wavy to Straight? The New CHI LAVA Hairstyling Iron Has You Covered

April 23rd, 2018

The New CHI LAVA 1” Volcanic Lava Ceramic Hairstyling Iron makes it easy to go from beachy waves to sleek and chic.

How-To: Fairytale Festival Looks from the CHI LAVA Pro Spin N Curl

April 19th, 2018

Coachella. Bonnaroo. Jazzfest. No matter where your musical destination is this Festival Season, CHI has the essentials for your best festival looks and fairy tale-inspired hair.

Watch Now: Turn Up the Volume with Spin N Curl Styling

April 10th, 2018

Who wants to curl hair the old-fashioned way? It’s time consuming, can lack consistency (how many times does one side look SO much better than the other?!) and curling at the back of the head is stressful just to think about.

CHI partners with DRESS FOR SUCCESS HOUSTON For Women’s Empowerment Event

April 9th, 2018

Farouk Systems collaborated with Dress for Success Houston team to execute an event that empowered women to take control of their job hunt.

Watch Now – The CHI Air Spin N Curl: Flawless Curls with the Push of a Button

March 30th, 2018

The weather is heating up and so should your style. If you’re looking to add some playful curls for added glam, but don’t want to lose the valuable time curling usually takes, The CHI Air Spin N Curl has you covered!

Watch the How-To: The CHI Spin N Curl – 3 Spring Looks, 1 Tool

March 21st, 2018

Watch the How-To: The CHI Spin N Curl – 3 Spring Looks, 1 Tool. With warmer temperatures and gusty breezes. It’s the perfect time for curls.

Miss USA Kára McCullough Shows Us How To Get a Fabulous Ponytail Perfect for Spring

March 16th, 2018

Springtime is here, Miss USA Kára McCullough has the perfect ponytail. Styled with CHI products – for all of your favorite spring activities.

Watch Now: The CHI Power Plus Hair Renewing System Put to the Test by OMG Artistry

March 8th, 2018

CosmoProf’s Olivia Smalley demonstrated the CHI Power Plus Hair Renewing System’s effectiveness for treating flaky scalp and the results were astounding.

How-To: The Best 2018 Oscar Looks with CHI Artist Anna Cantu

March 5th, 2018

CHI Artist Anna Cantu has some pro tips and tricks for those who want to channel Jennifer Lawrence’s tousled texture.

NYFW: Recreate the Looks Tammy Mixon Created for Miss Universe and Miss USA with CHI

February 22nd, 2018

CHI Olivia Jordan – Two of the most talked-about shows at NYFW 2018 included Alice & Olivia’s collection featuring female empowerment themes and Badgley Mischka’s show that focused around technology.

CHI Styling Saves the Best For Last as Olivia Jordan’s 2018 NYFW Experience Concludes

February 22nd, 2018

How Olivia got her look from CHI Artist Tammy Mixon: Olivia Jordan, was at 2018 NYFW show with a sleek look that was Olivia’s favorite.

Olivia Jordan’s Textured Bun Look for 2 of NYFW’s Hottest Shows

February 21st, 2018

These shows were perfect for Olivia Jordan, who has spoken publicly about the importance of body confidence and about self-love and equality.

Olivia Jordan’s Black Panther Fashion Week Red Carpet Event Style

February 20th, 2018

Olivia Jordan’s Red Carpet Style – Her hairstyle was hotter than ever with CHI giving her wavy look the perfect balance of glamour and sensuality.

How-To: Olivia Jordan’s NYFW Perf Pony Styling from CHI

February 19th, 2018

CHI Artist Tammy Mixon was there to make sure Olivia Jordan’s look would be perfect and did not disappoint with this modern, stylish ponytail.

How-to: Miss Universe’s NYFW Runway-Ready Styles

February 18th, 2018

Miss Universe Demi-Leigh Nel-Peters showed us all just how NYFW style is supposed to be done. CHI shows you how to recreate her chic styles.

Miss USA gives major Hair-Inspo at NYFW

February 17th, 2018

Kara McCullough teamed up with CHI global artist Tammy Mixon for 2018 Fall Fashion week, ensuring her hair would make the ultimate statement!

CHI Glams Up Olivia Jordan for Long-Awaited Sports Illustrated Swimsuit Debut

February 16th, 2018

CHI Glams Up Olivia Jordan – Former and Instagram “It Girl” Miss USA Olivia Jordan is living her dream as she joins the Sports Illustrated 2019 rookie class.

CHI Launches NEW LAVA Iron at Dylan’s Candy Bar in NYC

February 16th, 2018

CHI Takes over Dylan’s Candy Bar with a “Hot For Your Sweetie Event” in honor of Valentine’s day and the launch of the new CHI LAVA Iron.

Hotter Looks For Your Valentine with CHI

February 13th, 2018

The absolute best accessory to complement that fabulous new dress with a plunging sweetheart neckline? Your hair, of course! And if you’re looking for a fun, sexy new style that’s perfect for the occasion, CHI Artist Lorena Garcia has some styling tips for added glam to your evening with the best CHI products!

Miss USA and Miss Universe Edge it up for Son Jung Wan Show

February 11th, 2018

Miss Universe, Demi-Leigh Nel Peters and Miss USA, Kara McCullough, stepped up their styling game. An inside look into whats going on.

How-To: Valentine’s Updo with Miss USA 2017, Kára McCullough

February 9th, 2018

Reigning Miss USA 2017 Kára McCullough shares her tips for a sultry yet elegant, easy-to-style updo to get your Valentine’s full attention.

Rocycheeks Reviews – Features CHI Spin N Curl

February 1st, 2018

CHI Spin N Curl 1” Ceramic Rotating Curler – Create flawless curls and waves at the push of a button with the CHI Air Spin n Curl. Create perfect curls and waves every time!

How-To: 4 Winning Looks From The 2018 Grammy Awards

January 29th, 2018

4 Winning Looks – Check out how to re-create these fun, gorgeous styles with all of your favorite CHI Haircare products!  

Miss Universe Reveals Her Hair Care Secrets

January 29th, 2018

The beauty queen swears by using good tools to keep her locks looking and feeling good and is a massive fan of the CHI Lava Hairstyling Iron.

How-To: CHI LAVA Styling with Nia Sanchez

January 18th, 2018

The CHI LAVA 1” Hairstyling Iron combines CHI ceramic with lava rock minerals to create a unique styling experience.

How-To: 2018 Golden Globes Styles

January 8th, 2018

Millie Brown, Margot Robbie and Viola Davis were among the most-tweeted about. Here are the steps to re-create each red carpet-ready style using the best CHI products.

Romantic Braided Bun – Features CHI Royal Treatment

January 5th, 2018

Romantic Braided Bun – CHI Royal Treatment – When it comes to some of the most intricate-looking upstyles, the secret to achieving that beautiful end result is strategically placed.

How-To: DIY New Year’s Eve Look with Miss USA 2017

December 29th, 2017

Miss USA 2017 shares her best tips to create a festive look using CHI products that will make sure you ring the New Year in with style!

How-To: Former Miss Universe Iris Mittenaere’s Chic Holiday Style

December 22nd, 2017

From runways to red carpets, former Miss Universe Iris Mittenaere is no stranger to impeccably chic hairstyles.

How-To: CHI Air Spin N Curl Styling with Nia Sanchez

December 19th, 2017

How-To: CHI Spin N Curl Styling. Looking for that perfect last-minute gift solution for the beauty lover in your life looking for sleek curls, flowing waves and added volume?

Gift Gorgeously with CHI – Your Holiday Gift Guide

December 12th, 2017

Gift Gorgeously with CHI – Your Holiday Gift Guide. We’ve highlighted some of our best gift recommendations that are perfect for the person who needs a little glam!


December 1st, 2017

Here’s how Farouk Systems Artist Mego Ayvazian builds a super-romantic style by repeatedly twisting loose, small sections with the Royal Treatment line.

Farouk Systems Toasts Global Beauty as the Official Haircare Sponsor of the Miss Universe Pageant

November 28th, 2017

The tool of choice to create the various looks was CHI’s newest innovation, the CHI Lava Iron. Artists were able to create every look needed.

The Technology Behind The CHI LAVA

November 27th, 2017

The Technology Behind The CHI LAVA – CHI LAVA Ceramic Hairstyling Iron is a revolutionary tool that fuses the power of CHI Ceramic with lava to provide consistent heat.

How-To: Miss Universe’s Autumn Bun

November 8th, 2017

The frizz and flyaways are more frequent with cooler temperatures and rainy days, but Miss Universe herself, Iris Mittenaere, is back again to give us her styling how-to for a look that’s perfect for the season using her favorite CHI hair products!

Pumpkin Spice Hair Is Here for the Fall

October 17th, 2017

It’s that time of year again. Ivan Rodriguez’s recent collection channels autumn style infused with foliage hues to create a “pumpkin spice” bolyage!

The Fall 2017 Violet Collection Has Arrived

October 10th, 2017

The new Violet Collection, based on Violet Colors from the CHI Ionic Shine Shades Liquid Color line, is a mixture of several tones inspired by Plums, Eggplants and Cranberries.

Journey Into The World of Color!

October 5th, 2017

Journey Into The World of Color – One of the most celebrated moments of The Farouk Global Conference Cancun 2017 was the awe-inspiring World of Color Show!

#FBF Revisit One of Conference 2017’s Highlights

October 4th, 2017

The Farouk Global Conference had many moments, but when Gabriella took the Gala Night stage, it was by far one of the most memorable!

Farouk Systems’ Global Conference Spotlights Royal Treatment Hairline

October 3rd, 2017

CHI Royal Treatment is exclusive, luxurious, exotic and provides exceptional benefits to the hair. This is a line that’s unlike any other. Farouk Systems’ Global Conference Spotlights Royal Treatment Hairline

The Fall 2017 Enlighten Collection Is Here!

September 29th, 2017

The Fall 2017 Enlighten Collection Is Here! – Take individualization one step further with the Enlighten Collection! Inspired by the rock and feel of the modern person

Get the Look! Top Knot Styling with Miss Universe Iris Mittenaere!

September 21st, 2017

It seems like the always delightful Miss Universe, Iris Mittenaere, has been everywhere lately! Now she is with Farouk Systems.

Get the CHI Runway Looks seen at New York Fashion Week Spring/Summer 2018!

September 19th, 2017

Farouk Systems’ team of Global Artists represented CHI while styling hair backstage at the Alyce Paris x Kalani Hilliker.

Highlights from Farouk’s 2017 Global Conference!

September 12th, 2017

From August 25th-27th 2017, Farouk Systems, Inc. hosted its biennial global conference at the Moon Palace Resort & Spa in Cancun, Mexico.

CHI is making waves at NY Fashion Week!

September 11th, 2017

New York Fashion Week Spring/Summer 2018 kicked off last week and Farouk Systems was there in the heart of the action, styling hair for dancer/actress, Kalani Hilliker’s new line for Alyce Paris.

Our thoughts and prayers are with Texas in this trying time

September 11th, 2017

We want to extend a helping hand to the salons impacted by Hurricane Harvey. Please reach out to us so that we can assist the community.

Farouk Systems Hosted Global Conference in Cancun

September 8th, 2017

Farouk Systems, Inc. hosted its biennial global conference. Titled “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer.

It’s That Time of Year Again! Miss Universe Helps Us Slay The Back-To-School Season!

August 21st, 2017

It’s That Time of Year Again! Miss Universe Helps Us Slay The Back-To-School Season! Miss Universe Iris Mittenaere, shows us how to sport a fresh new style in under 5 minutes when you are short on time!

Hot Summer Styling From Miss Universe, Iris Mittenaere!

July 27th, 2017

Miss Universe, Iris Mittenaere, shows us how to create two perfect summer looks using her favorite CHI styling products and tools!

CHI Artist Cynthia Diersen’s Newest Collection and CHI Color Team’s Latest Color Innovation!

July 21st, 2017

Our upcoming Cancun Conference color show revolves around the World of Color and our color teams are constantly exploring this world!

Textured Faux Bob – CHI Haircare

June 30th, 2017

The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off.

The CHI Ellipse Tool Tours

June 28th, 2017

Take the tours for the CHI Ellipse Tools! Their unique combination of Teflon and Titanium create the ultimate non-stick styling surface.

Farouk Systems Inc. Wins the 2017 Stylist Choice Awards for “Favorite Tool Company” & “Favorite Flat Iron”

June 5th, 2017

Farouk Systems Inc. made an award-winning appearance by capturing 2 Behind the Chair Stylist Choice Awards.

Back to School Awards 2017: Best Beauty Products

June 2nd, 2017

CHI Ceramic 1” inch Hairstyling Iron. A good flat iron is a necessary investment and this one is at the top of its game.

Beauty Launchpad – June 2017 – Features CHI Rose Hip Oil Dry Shampoo

June 2nd, 2017

Launchpad Magazine, June 2017 – features the CHI Rose Hip Oil Dry Shampoo. Smell the Roses with enhanced with nourishing blend of rose hip oil and antioxidants.

MISS USA 2017 – Kára McCullough’s Winning Look

May 31st, 2017

“The new Miss USA came to Las Vegas with a plan! She wanted to win. Under her terms. She wanted to stay true.”

Crowning Glory: Recreate Miss USA’s winning look!

May 30th, 2017

Kára McCullough looked stunning as she was crowned Miss USA 2017 back in mid-May. Global Artist Albert Luiz.

Miss USA Kara McCullough’s Makeup Bag Must-Haves

May 30th, 2017

“I keep a bottle of CHI Silk Infusion for Hair and Skin on me for those flyaways. I also put it on my hands, every now and again.” If you were one of the many that tuned into the Miss USA 2017 pageant, you probably wondered.

Farouk Systems Sponsors Miss USA for its 15th Year

May 30th, 2017

For the past 15 years, Farouk Systems has been the official hair care sponsor for Miss Universe, Miss USA and Miss Teen, providing its team of stylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast.

Empowering Women! Farouk Systems, Official Hair Care Sponsor for the 2017 Miss USA Pageant

May 19th, 2017

This year’s pageant had significant meaning with an emphasis on empowering women. From the impressive list of judges to the inspiring stories of many of the contestants, these are young women striving to reach their goals and to make an impact on the world.

CHI’s Proud Partnership with MISS USA Continues!

May 19th, 2017

Farouk Systems is a longtime sponsor of the event and our CHI and BioSilk products. Miss USA 2015 Olivia Jordan was there to host in the CHI Lounge and received a team effort for her camera-ready styling from Anna Cantu!

Miss USA Shares Her Reason for Wearing Natural Hair

May 18th, 2017

When Kára McCullough won the Miss USA crown last night, she was put in the spotlight for some problematic comments on healthcare and feminism. While speaking during the pageant’s Q&A section, Kára asserted her beliefs that health care was a privilege and attempted to distance herself from the word “feminism.

#LPLikes Farouk CHI Onyx Euroshine Crimping Iron

May 10th, 2017

#LPLikes Farouk CHI Onyx Euroshine 1″ Crimping Iron – CHI Haircare – CHI Onyx Euroshine Crimping Iron provides volume and texture to create unique styles.

Something New: DIY Bridal Party Robes

May 9th, 2017

While CHI® irons are the perfect tool to help with wedding crafts, we’ve got good news – they can also help polish off your day-of looks. Use the iron to vertically steam any wrinkles there may be in the bridesmaid dresses or wedding gown.

DIY Iron-On Shoe Bags

April 25th, 2017

CHI Essentials Travel Set. With your clothes, shoes, and flat iron all (neatly) packed, you’re ready to take on the spring’s social calendar.

America’s Beauty Show 2017

March 31st, 2017

Farouk Systems was at America’s Beauty Show 2017 Chicago this past weekend putting on a dazzling display of innovative colors.

Waves All Day – CHI Ellipse Tool line

March 30th, 2017

Looking for a new way to ~wave~ your client? We got the inside scoop on Farouk Systems’ new CHI Ellipse Tool line from the always-fabulous Farouk Global Artist Anna Cantu. Watch Anna create four different types of waves now!

HOW-TO: Amplify a Casual Ponytail With Texture and Pinning

March 24th, 2017

Go over and beyond a classic ponytail look by adding amplified volume with the help of waves and curls. In this how-to, learn how to give your client’s next ponytail a voluminous boost with the help of Farouk’s Ellipse 3-in-1 styler.

From Hair to Wear: Introducing CHI® Steam

March 20th, 2017

Meet the latest innovation from CHI – a line of high-performance irons and steamers that bring the power of the pros to your home.

CHI’s Take on the Hottest Oscar Styles

March 3rd, 2017

CHI Hair Care – CHI’s editorial stylist, Albert Luiz, showed us how the stunning stars got their must have looks.

Miss Universe 2017 – Sneak Peek

January 27th, 2017

For a sneak-peek into each contestant. Farouk Systems’ Global Artist for the pageants, Tammy Mixon offers a glimpse into the future.

CHI’s Vanity Collection By Rocky

December 21st, 2016

The latest CHI collection is all about strength and power. The collection consists of a series of innovative hair colors and styles.

Summer Hair Love: CHI’s Tea Tree Collection

November 14th, 2016

CHI Tea Tree Collection: The Summer Heat is here. The heat of the Summer certainly shifts my skincare and haircare routines.


August 26th, 2016

#CHIparaMi campaign kicked off with celebrity stylist and Univision television personality Jomari Goyso through social media.

Zendaya for CHI #REALisBeautiful

August 11th, 2016

CHI celebrated their partnership with Zendaya when they hosted an interactive Summer Hair Soiree media event held at West Hollywood.

CHI partners with Seventeen and 360 Travel

August 11th, 2016

100 teens between the ages of 14-18 were selected and given the opportunity to interact with CHI Haircare at The Fashion Experience.

Genius Beauty Products That Are Almost Too Good To Be True – Features CHI Touch 2 Dryer

April 22nd, 2016

This cool hair dryer by CHI allows you to change the temperature, speed, and ion control of your dryer all by using a small touch screen.

Hot Off the Press: CHI won for Best Hairstyling Iron!!

April 19th, 2016

CHI Original 1″ Ceramic Hairstyling Iron – We bring you the 2016 Total Beauty Award winners – the best of the best beauty products.


April 15th, 2016

Farouk Systems creates the CHI Kabloom Brush for their Beauty Systems Group Distributors. This power brush adds unique style to every stroke.

Best Beauty Products of All Time – Features CHI 44 Iron Guard

April 12th, 2016

Hair Care: CHI 44 Iron Guard Thermal Protection Spray. This mist is less of a styling product and more of a prepping tool with exclusive thermal protection that guards strands against the inside out

Iconic Products You Need to Check Off Your Beauty Bucket List

April 11th, 2016

CHI is the gold standard when it comes to flat irons. It gets hot enough to smooth out the kinkiest of hair textures.

Best Hot Tools For Healthy Hair – Features CHI Escape Flat Iron

April 11th, 2016

Perfect for your carry-on or gym bag, this CHI Escape Flat Iron is completely cordless so you won’t have to worry about finding an outlet.

Breaking News! Farouk Shami Returns to Farouk Systems, Inc.

April 11th, 2016

Farouk Shami announces today his return as Chairman and CEO of Farouk Systems, Inc. After a short retirement, Mr. Shami realized his passion for the beauty industry and his fellow hairdressers was far more important to him than anything else.

Best Hair Tool that Cuts Your Drying Time in Half – Features CHI Touch 2 Dryer

April 4th, 2016

Best hair tool that cuts your drying time in half: CHI Touch 2 Dryer. If your hair doesn’t look its best, you may not feel your best. These award-winners promise to make every day a good hair day.

Estetica Magazine spotlights CHI Shine Shades Collection

April 1st, 2016

Farouk Systems presents the Shade Hair Collection for the 2016 seasons. The styles were created by Farouk Systems Global Artistic Director.

Great Travel Gadgets – Travel In Style – Features CHI Escape Curling Iron

March 29th, 2016

The CHI Escape Iron is small and easy to throw in a carry-on (or your purse), it comes with both wall and car (yes!) chargers and it has its own thermal pouch for safe traveling.

BREAKING NEWS! Farouk Announces Reorganization at the Top

March 29th, 2016

Lisa Marie Garcia, formerly Vice President of Shows and Education, has been appointed to the new position of Vice President of Innovation.

CHI launches “Cree Haz Impacta” an Empowering Campaign for Latina Women

March 23rd, 2016

Farouk Systems’ CEO Basim Shami proudly announces the launch of (Believe∙Do∙Impact) for Latina women under the CHI Hair Care Brand.

CHI & Zendaya say #REALisBEAUTIFUL

March 22nd, 2016

CHI is teaming up with Zendaya to celebrate real beauty and confidence with their #REALisBEAUTIFUL campaign.

ABS Chicago Kicks off FAROUK SYSTEMS Successful Interactive Social Media Booth

March 22nd, 2016

FAROUK SYSTEMS and the Social Media team had an amazing show at the ABS Chicago show last weekend in Chicago! ABS Chicago marked the first show of the season leading several shows to follow!

Behind The Chair Spotlights CHI Ionic Shine Shades Liquid Hair Color

March 21st, 2016

Get ready to shine! CHI’s Ionic Liquid Shine Shades are here—all 65 of them! This versatile liquid PDS coloring system can be used for permanent, demi- and semi-permanent color formulations, offering ease of application and mixing.

Behind The Chair Features CHI Ionic Liquid Shine Shades

March 21st, 2016

Symmetrical. Linear. Geometric. Logical. These are the rules that govern the polygon. But Farouk System, Inc.’s newest look throws out all the rules—a juxtaposition of rigid lines and angles and the soft and harmonious color and movement of a liberated shape.

Behind The Chair’s Stylist Choice Awards Nominates CHI Iron

March 14th, 2016

Behind The Chair’s Stylist Choice Awards Nominates CHI Iron – CONGRATULATIONS FAROUK SYSTEMS!!! – The Behind the Chair Stylist Choice Awards were held last night at the Chicago Theater.

Essentials Beauty Products: Hair Edition – Features CHI Escape Curling Iron

March 14th, 2016

Essentials Beauty Products – There’s a time and place for all of them, but the one that I cannot live without right now is this CHI Escape Curling Iron. It’s compact so you can actually throw it in your bag, but don’t let the size fool you.

Farouk Systems Celebrates 10 Years in Egypt

March 11th, 2016

Farouk Shami, Founder and Chairman of Farouk Systems, proudly announces the company’s 10-year anniversary in Cairo, Egypt. To celebrate, Mr. Shami was host to over 1200 hairdressers that included 600 salons from the area.

The CHI Original Flat Iron was chosen as the Must-Have Styling Tool

March 2nd, 2016

The Original CHI Flat Iron was selected because of its impressive reviews on The Original CHI Flat Iron was chosen as the Must-Have Styling Tool in Influenster’s Reviewers’ Choice Awards: Best in Beauty!!!

Real is Beautiful! CHI & Zendaya team up to Encourage Women to be their Authentic Self

February 26th, 2016

The Zendaya x CHI #REALisBEAUTIFUL campaign officially kicked off . The ad campaign looks will be launching in select magazines this spring accompanied by Zendaya’s must-have products to recreate her looks including the CHI Argan Oil Collection.

Miss Universe at NYFW’s Sherri Hill show styled by Farouk Systems & CHI

February 24th, 2016

Sherri Hill’s Fall 2016 Collection premiered during New York Fashion Week on February 12, 2016. With CHI Haircare as the show’s official hairstyling team, the newly crowned Miss Universe Pia Wurtzbach and Miss USA Olivia Jordan hit the runway with a sea of sensuous, soft waves.

Estetica’s Exclusive Interview: Farouk & Basim Shami

February 19th, 2016

The Shami Legacy – Farouk Shami is a Palestinian immigrant who is living the American Dream as an innovative entrepreneur.

Innovative Tools For Healthier Hair – Features the CHI Touch 2 Dryer

February 4th, 2016

Innovative Tools For Healthier Hair – Features the CHI Touch 2 Dryer. Its futuristic touch-screen control and color-coded dials make this the ultimate technological-tailored blowout machine.

All The Beauty Secrets Behind Pretty Little Liars’ 5-Year Time Jump

January 15th, 2016

But she still goes through the same amount of damaging heat styling and moisture-sapping time under lights on the show. So Ferry sends Mitchell and the girls all home with Chi Argan Oil Plus Moringa Oil shampoo, conditioner, and rejuvenating masks.

How To! The Sophisticate Look Step-by-Step by Farouk Systems

January 15th, 2016

How To! The Sophisticate Look Step-by-Step by Farouk Systems – A combination of soft, long layers and blonde tones for the fashion-forward – learn how to recreate it! Get the Look!

The Must-See Guide to the Best Protein Treatment for Your Hair

January 11th, 2016

CHI Keratin Hair Treatment – Protein treatments no matter how strong cannot fix hair breakage caused by a nutrient deficiency.

The Color Guide: Sultry Shades of Brunette – Features CHI Argan Oil

January 11th, 2016

Zendaya was announced as CHI’s first-ever celebrity brand ambassador. As a strong advocate for natural hair and embracing you roots (literally), we’re big fans of her grit. For shiny strands apply CHI Argan Oil Plus Moringa Oil Conditioner.

Amazing Hi-Tech Beauty Items You Need to Know About – Features CHI Flat Iron

January 11th, 2016

This flat iron is FANTASTIC & GLITTERY! The CHI ULTRA Glitter Sweet is a 1″ iron & has tourmaline ceramic plates. It heats evenly & the ceramic heat produces infrared & negative ions. After using it my hair is super shiny & actually helps with my hair not getting all static.

Your Ultimate Hair Brush Guide – Features CHI Paddle Brush

January 11th, 2016

Your Ultimate Hair Brush Guide – Features CHI Paddle Brush – This is your basic go-to for an everyday brush, but it also makes for an awesome blow out. It doesn’t create a ton of volume, but helps flatten out frizz for tons of shine.

Bridesmaid Gift Ideas for Every Budget – Features CHI Flat Iron

January 6th, 2016

The new CHI Ultra Glamfetti Collection of flat irons is not only one of the most powerful and high-tech hair tools we’ve ever tried but also features nine fun glittery shades, including gold, pixie pink, twinkling turquoise and more.

This Beauty Gadget Makes Traveling So Easy

January 6th, 2016

CHI Escape Cordless Hair Styling Iron, $109.99, available at Ulta. – This ceramic curling iron has a mini clamp, making it ideal for both traditional curling or for use as a wand.