FAROUK SYSTEMS CELEBRATES FEMALE EMPOWERMENT AS THE OFFICIAL HAIRCARE SPONSOR OF THE MISS USA PAGEANT
Reigning Miss USA, Sarah Rose Summers, Dazzles with Winning Hair Look Styled in CHI Products
After a remarkable journey for 51 accomplished women from around the United States competing for the winning title, Miss Nebraska Sarah Rose Summers was newly crowned at the 67th annual Miss USA pageant held at George’s Pond, Hirsch Coliseum in historical Shreveport-Bossier, Louisiana. As the official haircare sponsor for Miss USA, Farouk Systems, Inc. was a critical partner, ensuring all contestants were provided the best haircare and styling services using CHI product and tools.
The renowned team of Farouk Systems Global Artists worked diligently backstage to design show-stopping hairstyles that empowered each contestant to feel her most confident as she competed for the crown. While the women shined on-stage, behind the scenes the true stars were the new CHI LAVA Pro Spin N Curl and CHI LAVA Hairstyling Iron. The Artists were able to create flawless looks from curls and waves to perfectly straight without the damaging effects of high-heat styling. Sourced from one of the most effective heat conducting materials found on earth, the innovative volcanic lava infused CHI ceramic creates lively, shiny results every time.
According to Dr. Farouk Shami, Chairman & Founder, Farouk Systems, “We are at a pivotal turning point in society for women, and Farouk Systems is truly honored to be involved in a competition made up of strong, young women striving to change the beauty narrative. I find myself inspired by each contestant’s determination to make an impact in the world and humbled to play a role in their journey. For over 15 years we have watched as the Miss USA Competition has evolved into a platform that promotes positive self-image working alongside the powerful women that further this conversation.”
As the official haircare sponsor for more than a decade, CHI was proud to once again satisfy the haircare and styling needs of the diverse group of women who participated in this prestigious pageant. This year’s winning contestant, Sarah Rose Summers from Nebraska, donned sleek straight tresses during her crowning moment. Must-have CHI styling product to replicate this silky smooth look include the Nano Hair Dryer, Turbo Ceramic Round Brush, LAVA Hairstyling Iron, Silk Infusion and Enviro 54 Hairspray.
Meet the New Miss USA 2018 Sarah Rose Summers
Sarah Rose Summers graduated cum laude from Texas Christian University in four years with two degrees while working part-time as a pilates instructor. Most recently, she completed her clinical rotations to become a Certified Child Life Specialist. In addition to child advocacy, Sarah Rose is passionate about encouraging others to have a healthy relationship with food and fitness. When not busy in scrubs, she can often be found in workout gear teaching pilates or taking a dance party cycling class. From her personal experience finding a balance, watching her mother lose 75 pounds, supporting multiple friends as they struggled with anorexia and orthorexia and learning about the eating disorder inpatient unit during her clinical rotations, she is passionate about working closely with NEDA this year and plans to continue doing so.