Dura CHI 1" Ceramic & Titanium Hairstyling Iron - CHI Flat Iron
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Dura CHI 1″ Ceramic & Titanium Hairstyling Iron

(51 customer reviews)

$239.98 $99.98


  • New ergonomic body style with slim handle
  • Extended 4″ plate length for easier styling
  • Titanium-infused ceramic plates
  • Touch sensitive temperature and mode controls
  • Locking mechanism and power button on inside of handle
  • Anodized metal coating over iron shell to reinforce plates
  • Layered silicone underneath plates to create true floating plates
  • Two-year warranty
  • Dual Voltage
  • Floating plates for style versatility


  • CHI 44 Iron Guard Style & Stay Firm Spray 2.6oz
  • Silicone Sleeve


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Product Description

The DURA CHI 1” Ceramic and titanium infused hairstyling Iron’s sleek, ultramodern design features a convenient slim handle grip and extended plate length, expertly designed for stylists’ comfort and efficiency.

The State-of-the-art touch-sensitive temperature control system, including preset mode settings by hair type, offers the modern hairstylist innovation and convenience. Floating plates sit on top of three layers of silicone for added shock absorption and are housed in a durable iron shell with anodized metal coating.

This impeccably designed hairstyling iron will prove both durable and dependable against even the most grueling of stylists’ demands.

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51 reviews for Dura CHI 1″ Ceramic & Titanium Hairstyling Iron

  1. Mirna (verified owner)

    Love my new Chi flatiron! I don’t have to go over my hair more than once! Leaves a very professional look!

  2. Lisa Castillo (verified owner)

    I love all Chi hair tools. I’ve had my old Chi flatiron for about 10 years already, so I just wanted an upgrade. Works beautifully as expected.

  3. Chelsea Navarrette (verified owner)

    Love love love! I have extremely thick, long, wavy and frizzy hair. I did my entire head in mayyybe 20 minutes? Whereas it took me 35-40 with my old flat iron. Absolutely worth the money!

  4. Marie (verified owner)

    This straightener has a really nice, the + and – buttons for heat Settings. Also there a lock button so you don’t accidentally change the settings! There is even an automated fine, regular, and coarse hair heat setting that make it super versatile And easy to use! Although it does slightly pull hair if you have thick hair because of the plates and it does not have an automatic shut off which is a little scary. But other than that I’d call it one of the nicest straighteners I’ve seen out.

  5. Clara (verified owner)

    Its Awesome its worth the buy.I felt in love! My hair looks silky and healthy and its stays like if it was a perm.I love that it heats up quick and it wont burn your fingers. The fact that is touch screen is a plus.I love it!

  6. Ashley Carr (verified owner)


  7. Yanny (verified owner)

    This iron is the best I’ve had in a long time, I would definitely buy it again in the future, I loved it.

  8. Che

    Purchased Dura Chi 1″ flat iron. Heats up fast, easy to use and lock the temperature so that you don’t accidentally push the button on the outside of the iron. Power button is located on the inside of the iron. Has 3 different settings for fine, medium and thick hair which is nice. I have thick asian hair and my hair gets stuck in the floating plates and it pulls out my hair. It seems like overtime due to the plates being able to move you may collect hair residue that may interfere with the irons working ability. It straightens my hair fairly fast, but doesn’t give it the silky texture that I found with the G2 Chi professional iron which I used from my friend. I wish I got the G2 instead. Return policy is 10 days from purchase and you have to pay for shipping, so make sure you know what flat iron you want before purchasing. Overall its an okay iron that I wish they would have explained what “floating plates” mean…which means the plate moves which can tend to snag your hair without getting firm hair contact which is harder for course/thick hair.

  9. Irma Franco (verified owner)

    Great product

  10. Chris salazar (verified owner)

    Bought this as a gift for my wife, she hasn’t seen it yet but it’s “sister” approved haha! She said she wanted a chi because they are great products! Happy holidays!

  11. Beverly (verified owner)

    Friend used her CHI on my hair before we went on a cruise. My hair is “fly away” and hard to control. After using the CHI, I had no problem with unruly hair. Bought one for myself and love it. The heat settings, long cord, power button being on inside of handle (keeps from accidently pushing it during use) and ease of using is really great. Would recommend it to anyone looking for a great flat iron.

  12. Shannon

    Great price. Great product!!

  13. cheryl york

    This flat iron is great. Temp setting and heat control. I love it!!!

  14. Michelle Vanden Boogart

    With Chi the top name in the product category, it was more a matter of what model I wanted. I am very pleased with my purchase, and will continue to choose the brand.

  15. Healthy Healing

    Used my friend’s 3 weekends ago for out college reunion. First time I ever flat ironed my hair and it did not catch even with my split ends. I have a natural, kinky curl pattern and I wanted to just keep using it it was so good. There was just no need after one pass through my hair. I can’t wait to have my own now.

  16. Jessa K. (verified owner)

    It’s a good straightener overall. I had a different brand before this one and I liked it better. I’m returning this one and getting one from my old brand. My problems with this one is that it doesn’t have an auto off and my hair did pull a little bit. I like that it has the power button on the inside handle.

  17. Jermin

    All products are the best

  18. Jermin

    Very nice product

  19. KARINA PANAMENO (verified owner)

    I love how amazing this product is and would definetly purchase again.

  20. Anonymous

    Easy to work with and works quickly.

  21. LaRaye Brown (verified owner)

    Love this flat iron! Admittedly, I’m more of a curling iron fan who has yet to master the wrist flick needed for the perfect flat-iron curl. Unlike other flat irons I’ve tried, the one is truly smooth, doesn’t pull my hair and heats QUICKLY!!!! I highly recommend this one — for personal use and as a very special gift.

  22. Kay (verified owner)

    Heats up very fast. I love that I have the option to choose the temperature. I was able to straighten my hair in minutes.

  23. Jessica Stover (verified owner)

    I love this straightener. It’s the third chi I have had so hopefully over time it does start pulling my hair like the other two did. But this one definitely seems superior to those already.

  24. Jasmine (verified owner)

    Love the look, and I love the temperature settings. Gets my hair straight without it feeling burnt afterwards

  25. Urszula (verified owner)

    Love it!!!!!!!

  26. Crooks A.

    I’m a first time buyer of Dura Chi.. I love it!

  27. Melissa (verified owner)

    I have only used a CHI straightening iron out for the past 15 years. And this new Dura CHI is the best ever. I love it !!!

  28. anna


  29. anna


  30. Sarina

    Love it!!!!!!!!

  31. Elisha Thorne (verified owner)

    Love the Chi Dura. It heats up quicker than my previous Chi. The longer plates cut down styling time and doesn’t snag or pull my hair, just glides through smoothly. The pre set temperature would be nice, but for my fine hair 370 degrees is to hot but that’s just me and has nothing to do with the tool itself.

  32. Amanda (verified owner)

    I have thick hair and this straightener cut way down on time and had my looking sleek and soft. An awesome buy for sure!

  33. Jessica (verified owner)

    Works great and I’m getting amazing straight hair in a short amount of time! The Dura Chi is a game changer!

  34. rinnahmac (verified owner)

    I think the straightener is really great at the discounted price of $100, but I don’t think I would be as happy if I would have paid the advertised full price of $240. I do really like the extremely long cord and the rubber slip that holds it closed. It functions as it should.

  35. Tiffany S.

    This flat iron is really amazing! It has multiple settings for different types of hair and slows you to actually program the temperature you would regularly use. I really like Chi products and splurged on this one a while back. I’ve used it for a while and it’s still like new. The only negative is there is no timer where the iron turns itself off. It’s a good safety outlet and I think the iron would have been perfect had that option been there!

  36. Allie J.

    This is my second one. I swear by this! It doesn’t burn your hair and it leaves it so shiny and straight. I definitely recommend this hair straightener for ALL hair types.

  37. bryant.danielle79 (verified owner)

    I had my 1st Chi for over 10 years and truly thought it was amazing. I was kidding myself I am in love with my new DuraChi. It has made my mornings much easier and my hair truly last all day.

  38. Regan (verified owner)

    Great flat iron! Leaves my coarse, curly hair silky smooth with minimal time and effort. I am very impressed!

  39. Cassie Chavis (verified owner)

    I just recently purchased my Chi and I can say that I am already impressed. I have cut down the time it takes to straighten my hair, my hair is silky and I don’t have to use the flat iron as often like before.

  40. janira.d7

    I’ve used the original Chi and it lasted ten years. It worked wonders!

  41. Ali (verified owner)

    I’M OBSESSED! Coming from someone who is the absolute worst at styling their hair, you will not regret buying this straightener! The first time I used it I was amazed at the results! My hair was 10x more smooth, and silky to the touch. WITH NO FRIZZ!! Not to mention, with the longer plates, I was able to finish straightening my entire head faster than I ever before, and with no snags or pulling, like my previous straighteners caused. If you’re on the fence about the price of the Dura Chi.. I promise this is a buy you will NOT regret! I never leave reviews, but I’m so excited over this extremely effortless straightener that I had to leave one! The Dura Chi has seriously changed my hair routine forever. I’m considering buying another, just in case I ever lose this one!

  42. Sawsan

    I am excited to try this since its the only flat iron thats made here in the USA. I am hopeful it outdoes the warranty.

  43. srhall2020 (verified owner)

    I have relaxed hair. This product works great at 380 degrees to press my hair straight. It leaves my hair bouncy and with body, the same way the salon does it. Now I can go longer between hair relaxes. This is a great investment, to save money from frequent visits to the salon. Digital setting is easy to use and the cord is very long. It did not burn my hair. I am extremely pleased.

  44. Kim S. (verified owner)

    This is by far the best straightener I’ve ever used!! It has settings for fine, medium and coarse hair. It’s lightweight and a good price for this awesome straightener!! I love my chi dura!

  45. Marissa (verified owner)

    Nice straightener I just wish it had a firmer grip between the plates

  46. Yolanda

    Looks and works great!!

  47. Nikolina Boots (verified owner)

    Amazing! I am CHI user for 20 years now. Love their product and I am blown away from the Dura CHI. This is it! Must have for shiny, healthy hair. Noting else will deliver results like it!
    Wow, thanks CHI for nailing this straightener. 🙂

  48. Very sleek

    left it very smooth, and the look is very proffesional

  49. Kalin D.

    Love love love this flat iron! I bought it because I accidentally stepped on and broke my last one which was a Paul Mitchell one and I wish I would have had this one forever! It seems so high tech with the touch buttons and makes my hair feel soo smooth and healthy. It is great for curling hair also! Love it!!

  50. Brittany H.

    Obsessed with this flat iron! My hair is so silky soft and perfectly straight when I use this hot tool. It also works great for giving my hair beach waves. This chi has 3 preset temperatures for fine, medium, and coarse hair but you can also manually adjust the temp. It heats up in seconds and beeps when done.

  51. Fernanda G.

    HOLY GRAIL ALERT! This is my favorite straightener I have ever worked with! I love how its touch screen and you can pick the exact temperature you wish it to be or you can choose a heat option based on your hair type (i.e. thin/fine, medium, thick/corse) Its a great tool that leaves your hair feeling silky smooth. I think it works best paired with CHI’s silk products. It also heats up very fast! It stays on so you have to manually turn it off. This was something I wasn’t use to since my old straightener would automatically turn off after an hour or so.

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