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NEW Violet Series & Additives

CHI Ionic Shine Shades is a versatile liquid color line that can be used as a stand alone coloring system or in conjunction with CHI Ionic Permanent Shine Cream Hair Color. Easy to mix and apply liquid formula features PDS coloring system that can be used for Permanent, Demi-Permanent and Semi-Permanent color formulations. CHI Shine Shades offers the ability to deposit, lift, tone, correct, and refresh all color tones, which is perfect for maximizing color services in the salon.

KEY INGREDIENTS

Ceramic

  • CHI Ceramic provides maximum color penetration inside the hair
  • Aides in complete oxidation and rapid development of color deep inside the hair
  • Adds radiance, shine and longevity to color
  • Complete oxidation of the dyes

Color Lock Complex

  • 30% longer-lasting color
  • Adds essential moisture to hair during color service

Silk & Oil

  • Silk contains 17 of the 19 amino acids found in hair
  • Silk strengthens the hair
  • Holds up to three times its weight in moisture
  • Olive Oil and Brazilian Nut Oil adds moisture and improves color longevity
  • Adds incredible shine and reflection

Aloe

  • Known for its soothing properties
  • Adds moisture and shine to hair

WHAT MAKES CHI IONIC SHINE SHADES LIQUID HAIR COLOR UNIQUE?

Versatile liquid color line that can be used as a stand-alone coloring system or in conjunction with CHI Ionic Permanent Shine Hair Color.

  • Ammonia Free
  • Convenience
  • Performance
  • CHI Ceramic Color Technology
  • PDS Color System
NEW Violet Series & Additives2

AMMONIA FREE


CHI Ionic Shine Shades Liquid Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine).

When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level.

When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level.

NEW Violet Series & Additives3

CONVENIENCE


4 Easy Steps

  • Easy and logical steps to achieve your target color

Low Inventory

  • Diverse Collections of Shades
  • Additives
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PERFORMANCE


5-in-1 Liquid Hair Color Solution offers ease of application and mixing

  • Permanent
  • Demi-Permanent
  • Semi-Permanent
  • Tone
  • Treatment

Perfect for maximizing color services in the
salon

  • 30 minutes or less processing time
    depending on color formulation
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CHI CERAMIC COLOR TECHNOLOGY


  • Aides in complete oxidation and rapid
    development of color deep inside the hair
  • Better anchoring and helps with penetration of
    dye precursors deep into hair
  • CHI Ionic dyes deliver unbelievable radiance, shine
    and longevity
  • Liquid formula offers the same CHI Ionic
    Permanent Shine Cream Color payoff in liquid
    consistency.
  • Versatile, easy to mix and combine with CHI Ionic
    Permanent Shine Cream Color

CP D S COLOR SYSTEM


Permanent
Demi Permanent
Semi Permanent

Offers various color formulation options

  • Permanent lasts until it is grown out
  • Demi – Permanent can last up to 25 shampoos
  • Semi – Permanent can last up to 12 shampoos
CHI CERAMIC COLOR TECHNOLOGY

Violet Series


For vibrant and intense plum and violet tones

  • 4V – Deep Plum Dark Violet
  • 6V – Eggplant Medium Violet
  • 8V – Cranberry Light Violet
Additives

Additives


To intensify or neutralize tones

  • Double Ash
  • Blue
  • Violet
Additives
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