Video Gallery

Watch this beautiful updo come to life with the CHI Lava Ultra Curl and CHI Royal Treatment styling products.

Dreaming of glamorous, red-carpet-worthy hair? In this tutorial, we’ll show you how to achieve the viral Hollywood wave trend using the CHI Lava Ultra Curl.

Want soft, natural-looking waves with incredible shine? In this easy step-by-step tutorial, learn how to create effortless, everyday waves using the CHI Lava Ultra Curl.

Meet the CHI AirGlide—your all-in-one styling solution. In this tutorial, we show how to use this 3-in-1 tool to take wet hair from smooth and straight to curls that hold all day. Why choose between styles when you can have both—with just one tool?

Learn how to get sleek, long-lasting curls with the CHI LAVA Spin N Curl. This how-to video shows you how to create effortless curls at the push of a button, with adjustable timers and directional controls to curl hair forward or backward.

Create a smooth, voluminous blowout at home with the CHI LAVA AirWave. This step-by-step guide will show you how to use AirFlow technology for fast, healthy styling.

Meet the CHI LAVA PRO Turbo Hair Dryer, designed for stylists and hair enthusiasts who demand the best. Engineered with volcanic lava and CHI Ceramic Technology, this powerful dryer delivers fast, efficient drying while reducing heat damage for sleek, healthy-looking hair.

Say goodbye to flat hair and hello to elegant curls. The CHI Vibes "You Go, Curl" Curling Iron is here to give your locks some serious spin. This curling iron is programmed with 5 present temperatures for a customizable curling experience. Whether you like the heat down low or turned up, you get to control the temperature based on your hair's profile. 

Effortless, beachy waves are in this summer and thanks to the new CHI Vibes “XL Colossal” Extended Curling Wand, achieving them just got a whole lot easier! This ceramic barrel is 7.5” which is 2” longer in comparison to your conventional curling wands.

Get ready to transform your hair routine with the latest game-changer: the CHI Vibes “On the Edge” Hairstyling Iron. From waves to curls to perfectly straightened locks, this tool is your shortcut to effortless hair perfection. With 1.5” wide ceramic plates, this tool is essential for frizz-free hair and faster styling.

Say hello to your new hair styling hero! The CHI Vibes "Get Me Bodied" 3-in-1 Blowout Brush is your new go-to for stunning, salon-quality hair at home. Whether you’re looking to add volume, smooth out frizz, or achieve that perfect blowout, this versatile tool featuring three attachments - a square paddle brush, a 1.7” rose gold ceramic round barrel brush, and a round dryer - have got you covered.

The CHI Vibes Wave On Multifunctional Waver comes with unique curved plates that allow for a 2-in-1 styling function for both crimp-style waves and loose curls.

This game-changing, must-have CHI Round 3-In-1 Blowout Brush puts the power of a professional stylist in your hands. Fused with CHI Ceramic and Ionic Technology, this versatile tool comes with three round brush attachments to help create a high-quality style in half the time.

Achieve a salon-worthy blowout in the comfort of your own home with the CHI Round 3-In-1 Blowout Brush. Ideal for bobs, longs, layers, and pixie cuts, its tufted bristles get deep un the roots to lift hair for maximum volume. This convenient tool, with three round brush attachments, is designed to provide shiny, frizz-free hair and custom styling.

Follow step-by-step techniques for maintaining and cleaning your hair dryer. Watch to see how these expert-approved tips can help you keep your styling tool in top shape.

With so many versatile styling options all at the simple push of a button (including multi-directional curling and tangle protection), everyone will think you’re a salon pro with the CHI Spin N Curl.

CHI Chroma Paint is a hair-healthy, semi-permanent hair color that achieves and maintains head-turning hair colors. It's infused with silk proteins that work to strengthen the hair's protective cuticle, preventing breakage and split ends. It’s simple application and deep conditioning makes it easy to color bleached or pre-lightened hair.

The perfect hair color can transform a basic costume into a Halloween masterpiece. Whether it’s a part of a character or you just want to do something festive for the season, make your hair sing with CHI Chroma Paint.

Easily apply color with shine, luster, and extra body with CHI Ionic Shine Shades from the comfort of your home. This versatile liquid color line can be used for permanent, demi-permanent and semi-permanent color formulations...

Your hair can totally transform your outfit so if you really want to become one with your costume, consider switching up your color with CHI Chroma Paint. 

Delve into the technique of achieving a seamless all over blonde that is bright and healthy with CHI Bleach & Shine. This powerful lightener, with up to 9+ levels of lift, is infused with aloe and natural oils to offer hair lightening and color services without sacrificing the integrity of the hair.

Discover how to create this golden, honey blonde tone for a blended, multi-dimensional look that catches the light beautifully. Watch and learn how to uniquely repair, protect, and strengthen the hair with CHI Bleach & Shine during the lightening process.

CHI Bleach & Shine will give you the confidence to switch up clients’ hair color from brunette to blonde seamlessly. Discover how this powerful lightener – made with aloe and natural oils – lifts up to 9+ levels while preventing breakage during the lightening process to keep hair strong and nourished. 

Introducing the new Royal Treatment Professional. Combining quality, clean ingredients with the latest and most innovative hair technology, Royal Treatment Professional allows professionals to transform clients’ hair with its Signature Complex.