With an estimated 70,000+ licensed hairdressers attending this year’s America’s Beauty Show in Chicago, Farouk Systems took center stage with CHI products during the 3-day event. The Farouk Systems Global Artistic Team showcased the latest Spring/Summer hairstyling trends using CHI LAVA tools, including the newest addition to the line, the CHI LAVA Hair Dryer and fabulous color formulations with CHI Ionic Shine Shades Liquid Color.
According to CHI Global Creative Artist, Anna Cantu, “My presentation onstage created looks with a Caribbean vibe full of bold colors – not only for hair but with makeup and wardrobe using CHI Lava Styling Tools to finish each model’s look.”
One of the weekend’s highlights featured a cameo by Anna on local morning television in promotion of CHI’s ABS presence. She and the CHI LAVA tools were featured on NBC Chicago on Saturday morning.
ABS is one of the largest professional events in the global beauty industry today.