Houston, TX. – On August 25-27, 2017, Farouk Systems, Inc. hosted its biennial global conference. Titled “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer. The host site was the Moon Palace Resort & Spa in Cancun, Mexico with over 4,000 guests registered from around the world. Attendees included hairdressers, sales personnel, and distributors along with media, Miss Universe Iris Mittenaere, Miss USA Kára McCullough, former Miss Universe Pia Wurtzbach, former Miss USA Nia Sanchez, and special guests from South Korea’s, LG Group. In addition, educational teams from over 12 countries presented multiple runway shows, representing the United States, Canada, South America, The Middle East, Asia, Australia and Europe.
During the general session, Dr. Farouk Shami warmly welcomed each attendee by saying, “We are the hairdresser, We are the beauty Industry, We are over 4,000 beauty professionals representing 150 countries and We are committed to making a difference. I love this industry and have a responsibility to each of you to provide the best and safest products that not only improve your careers but are respectful toward the environment.” He continued by stating, “Farouk Systems was the first to care for the hairdresser and their clients. We were the first to lead our industry into a new frontier and we were the first to use “silk” and to utilize the technology of NASA. We will continue to be the first by creating products and tools the hairdresser needs in order to make their lives and their salons a better and safer place.”
During his presentation, Dr. Farouk Shami announced a joint venture with LG Household & Healthcare, a subsidiary of LG Group, which resulted in the newly formed corporation LG Farouk Co.. The General Manager of LG Farouk Co., Mr. Pyo Young Ho, addressed the attendees in conjunction with Dr. Shami to help announce this partnership designed to explore new frontiers by merging the science of LG with the art of Farouk Systems.
Special acknowledgements were also given by CEO, Rami Shami, thanking his team for their support. Additionally, Dr. Shami’s long-time business partner, John McCall, spoke about some of the company’s latest advances using lava and how Farouk Systems is a pioneer and the first to introduce this revolutionary material in styling tools.
To bring attendees up to speed for all new launches and company news, President of Innovation, Lisa Marie Garcia, presented the latest products and tools being released for the remainder of 2017 and what to expect in 2018.
For 2017, the list includes: BioSilk Silk Therapy with Organic Coconut Oil, product additions to the Royal Treatment Line, CHI Luxury Black Seed Oil, an improved Power Plus line, the CHI Lava Styling Iron and CHI Shine Shades Violet with Additives. For 2018, Farouk Systems will launch a new skin care line created in conjunction with LG. The new year also marks the release of the CHI Organic Olive Oil Line, CHI Nano Hair Dryer, CHI Lava Brushes and Hair Dryer, CHI Ribbon Hairstyling Iron, CHI Spin n Curl Pro and the CHI App Iron. Lisa also announced that Farouk Systems will be doubling their shows and education as well as connecting hairdressers across the globe with their new digital educational campaigns. As an added addition to updating Farouk Systems presence on the world-wide web, Lisa and Celeste Figueroa unveiled the newly designed websites for CHI.com, BioSilk.com and the company’s corporate site, Farouk.com.
With business aside, Farouk Systems Europe’s Patrick Kalle, Maurice den Exter and Richard Jordan presented the company’s newest trend collection titled, “Enlighten”, a mix of color, cutting and styling techniques.
This year’s 2017 Global Conference unfortunately ended with a heavy heart as Hurricane Harvey raged over Southeast Texas. Dr. Farouk Shami and the entire Farouk Systems family quickly sprang into action to secure relief for their fellow Texans and employees. The company’s main headquarters in Houston immediately took action with the donations totaling $5,000,000 in products and tools reaching the victims, hairstylists and cosmetology students in Houston. To date, the Houston Food Bank, local shelters and churches have received deliveries while the Farouk Team is currently coordinating additional relief efforts that will be announced shortly.
According to Dr. Farouk Shami, “Together we can make a difference, help us to show the world that our community of salon professionals stand united, ready and able to help each other.”
About Farouk Systems:
Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers. They manufacture high-quality professional hair care products, including industry-leading brands CHI and BioSilk. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 150 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.