Farouk Systems, Inc (@farouksystems) kicked off their much anticipated #LightItUp Global Conference with an epic opening night. Dr. Farouk Shami took to the stage to welcome over 400 top Farouk platform artists, hairdressers, industry leaders, journalists, celebrities and influencers from 150 countries. “We’re proud to be the first company to care about the health of the hairdresser,” said Shami. “We are a company of artists for artists. I want everyone to walk away from this weekend feeling more love for each other and this industry.” And to further show his love and appreciation for the Farouk family audience, Shami brought up Grammy Award winning artist Nelly for an unforgettable and electrifying show.
John McCall, Farouk Systems, Inc. partner and Dr. Farouk Shami, company founder
Day two opened with the World of Color show, a sensory overload of the top color trends from around the globe. Leading Farouk artists from 14 countries including the US, Canada, South America, Europe and the Middle East created a feast for the eyes.
Looks created by Team USA
Color by Team Canada
And in breaking news, Farouk Systems announced the creation of a joint venture with South Korean electronics behemoth LG of new partnership LG Farouk Art and Science. Each company will combine its expertise in technology and product formulations to deliver new product concepts.
Check out our Instagram Stories at @american_salon for an exclusive interview with Dr. Farouk Shami and for a ‘live’ stream from the World of Color.
About: Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional haircare products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 100 countries worldwide.