
Vegan
Paraben-Free
Gluten-Free
Sulfate-Free
CHI Vibes line is an extension of CHI that appeals to a younger demographic. Attention grabbing colors and cheeky names are just a couple ways these products will get noticed.
The target, Gen Z, appreciates brands that are creative and reliable. These products are both. Each product is multi-functional addressing more than one concern for the consumer.


