From August 25th through 27th, 2017, Farouk Systems, Inc. hosted its biennial global conference at the Moon Palace Resort & Spa in Cancun, Mexico. Themed “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer. Over 4,000 guests attended from around the world, including hairdressers, sales personnel, and distributors along with media, Miss Universe Iris Mittenaere, Miss USA Kára McCullough and special guests from South Korea’s LG Group. In addition, educational teams from over 12 countries presented multiple runway shows, representing the United States, Canada, South America, The Middle East, Asia, Australia and Europe.
During the general session, Dr. Farouk Shami warmly welcomed each attendee by saying “We are the hairdresser. We are the beauty Industry. We are over 4,000 beauty professionals representing 150 countries and we are committed to making a difference. I love this industry and have a responsibility to each of you to provide the best and safest products that not only improve your careers but are respectful toward the environment.” He continued by stating “Farouk Systems was the first to care for the hairdresser and their clients. We were the first to lead our industry into a new frontier and we were the first to use “silk” and to utilize the technology of NASA. We will continue to be the first by creating products and tools the hairdresser needs in order to make their lives and their salons a better and safer place.”
President of Innovation, Lisa Marie Garcia, presented the latest products and tools being released for the remainder of 2017 and upcoming innovations in store for 2018.
For 2017, highlights includes: BioSilk Silk Therapy with Organic Coconut Oil, a reimagining of The Royal Treatment Line, CHI Luxury Black Seed Oil and the CHI Lava Styling Iron. For 2018, Farouk Systems will launch a new skin care line created in conjunction with LG. Next year will also see Farouk Systems doubling their shows and education as well as connecting hairdressers across the globe with new digital educational campaigns.
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The Farouk Light it Up conference in Cancun, Mexico was truly amazing. Mr. Farouk and his team brought all of their amazing products together, highlighting the innovative BioSilk and CHI lines.
Farouk Global Conference 2017 (@farouksystems) that took place in Cancún, Mexico from August 25-28 2017, combined educational workshops, business coaching, inspiration, networking, entertainment (like appearances by Nelly) and new product launches.
For an elegant style for your own curly haired clientele, CHI artist Rocky Vitelli walks us through how to create a faux bob on McCullough. In five minutes, Vitelli created this look on naturally textured hair during the Farouk Global Conference in Cancun.
The Event: Farouk Systems Inc. biennial Global Conference took place in Cancun, Mexico August 25-28 2017. The theme for this year’s conference was Light it Up, and Friday night’s welcome party certainly lived up to that hype. The poolside party featured music artist Nelly as its headliner, as guests danced to his latest and greatest hits in light-up glasses and decked out in neon bracelets.
Farouk Systems is returning to Cancun, Mexico with more education and inspiration from Global Artists than ever before! Top top the weekend off, we just got word that entertainment will be explosive this year!
Farouk Systems Global Conference Cancun 2017 will be live-streaming in blocks (full schedule below) starting from TODAY through Sunday, August 27th so you can STILL be part of the action, innovation and education… no matter where you are!
This unforgettable conference started with a star-studded World of Color Show followed by the General Session, and ended with a touching Gala Night, where the legendary Farouk Shami acknowledged those affected by Hurricane Harvey, and the devastating effects that it had in the brand’s hometown as well as the southern hairdressing industry.
Gorgeous styling takes a cool cut and color to the next level, and while we were at the Farouk Systems Global Conference, we caught plenty of tips and tricks to take upstyles up a notch. Check them out below.
What happens when CHI global artist and #ONESHOT nominee Rocky Vitelli creates a razor-cut bob on BTC’s Facebook Live?! It reaches more than 750,000 people (and the number is still growing!). Rocky and BTC were in Cancun for the Light It Up Farouk Systems Global Conference when we went live to go over this major transformation…and you all loved it!
Watch Farouk Systems educator and #ONESHOT nominee Cynthia Diersen create a smoky metallic shade on Facebook Live at the Farouk Global Conference in Cancun. Cynthia used the new violet tones from the Farouk Shine Shades collection and shared a ton of tips. Check ’em out!
When Farouk Systems, Inc. goes big…THEY GO BIG. We’re in Cancun for their Farouk Conference and the hair, the education and the parties are lighting it up! With more than 13 countries represented, the Farouk team has brought their international community together for three days of education and inspiration (plus some pool time!). Here’s a look at everything we’ve seen already—from backstage prep to an oceanside Nelly concert.
While at the Farouk Systems Global Conference in Cancun, we caught up with the Esquire barbers and honestly, we could hang with the Esquire crew and their good-looking models all day. Here are a few tips when it comes to men’s fades and the always-on-trend pompadour!
Farouk Systems, Inc (@farouksystems) kicked off their much anticipated #LightItUp Global Conference with an epic opening night. Dr. Farouk Shami took to the stage to welcome over 400 top Farouk platform artists, hairdressers, industry leaders, journalists, celebrities and influencers from 150 countries.
It’s gettin’ hot in here! Farouk Systems Inc., the maker of BioSilk, CHI, and Esquire Grooming, announced today that rapper Nelly will headline the 2017 “Light It Up” themed Farouk Systems Global Conference in Cancun, Mexico. The Farouk Systems’ Global Conference brings together hairdressers, industry leaders and innovators from across the country in late August for branded presentations, educational workshops, business coaching, networking and fun in the sun.
On August 25-27, 2017, Farouk Systems, Inc. hosted its biennial global conference. Titled “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer.