LMCA – New York, NY (April 18, 2017) LMCA is pleased to announce that Milady has written its first exclusive global license to Farouk Systems, Inc. the maker of BioSilk, CHI and Esquire Ultimate Men’s Grooming. This exclusive global license will provide products and styling tools for cosmetology student kits from Farouk Systems.
The deal between Farouk Systems and Milady was brokered by LMCA, Milady’s exclusive licensing agency.
Milady, a Cengage company, is the leading provider of beauty and wellness learning solutions and has been the industry leader for 90 years. Known not only as the market leader of pre-licensure resources, Milady offers online training and professional development classes for salon and spa professionals, changing the lives of tens of thousands of individuals every year.
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands: SunGlitz®, CHI®, BioSilk® and Esquire Ultimate Men’s Grooming. The company was founded in 1986 by Dr. Farouk Shami a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Dr. Shami is also the owner of 23 patents creating the world’s first ammonia-free hair color. He was also the first to use Silk proteins in the creation of the BioSilk Silk Therapy Line and invented the very first CHI Ceramic Hairstyling Iron. He is known for revolutionizing the hair industry with NASA technology while creating a safer and healthier work place and environment for both stylists and consumers.
Alan Kravetz, president & COO of LMCA said, “Farouk Systems and Milady will be a powerhouse partnership, especially offering products under the Milady brand.”
Kirsten Fallon, LMCA director of licensing, added, “The Milady licensing program is brand new … Farouk Systems is our first licensee. We envision Milady being branded on dozens of fine products used by beauty and wellness professionals including salon furniture and equipment, shampoos and conditioners, hair color, dryers and salon & spa goods, accessories and more.”
“Farouk Systems’ professional approach to engineering quality products closely matches Milady’s image,” said Sandra Bruce, General Manager of Milady. “We look forward to working with Farouk to bring the Milady brand into products used by its students daily.”
According to Dr. Farouk Shami, Founder and Chairman, “Farouk Systems is dedicated to providing the professional beauty industry as well as future cosmetologists with the latest technology and safest products. This agreement will enable us to continue this quest and furthering our commitment toward education.”
Lisa Marie Garcia, President of innovation says, “We are excited to have Milady as business partners sharing a common mission and focus to education for students and salon professionals. Together, we will grow educational opportunities for students, schools and salons incorporating innovative tools and haircare insuring them that we will be offering the highest educational standards and salon services for their clients.”
About Farouk Systems
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 100 countries worldwide. Please visit our website at www.farouk.com and like us on facebook.com/farouksystems.
About Cengage and Milady
Cengage is the education and technology company built for learners. The company serves the higher education, K-12, professional, library and workforce training markets worldwide. Milady, a Cengage company, is the industry’s go-to resource for programs in cosmetology, esthetics, barbering, nail technology, makeup, massage therapy, salon & spa management, and business training. As the leading provider of beauty and wellness curriculum, Milady has been setting the “Standard” in education since 1927. While playing an integral role in helping to change the lives of tens of thousands of students every year, Milady has continued to expand its reach into the professional space, offering an abundance of resource for licensees and owners including online continuing education courses via its MiladyPro website. For more information on Milady, visit MILADY.COM.
LMCA is the leader in strategic brand extension licensing with a successful 30-year track record of helping the world’s largest brands expand their reach and create new revenue streams. As the only agency dedicated exclusively to brand extension licensing, LMCA’s licensing programs deliver more than $6.5 billion per year in licensed product retail sales across the US and around the world. LMCA’s global footprint brings international reach to tops brands through offices in New York, Atlanta, Nashville, Shanghai China and affiliates in Europe, India, the Middle East and Central / South America.
Contact: Margie Smith: msmith@LMCA.net Phone +1.646.781.3171
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