New ULTA Products July 2019 / Features / CHI Aloe Vera Conditioner
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Sheet masks. Next-level mascara. SPF setting spray. These aren’t just the summer essentials for anyone with a beauty routine and a beach trip on the horizon. They’re also just three of many, many new products launching at Ulta this month; don’t you just love when the timing is perfect? Truthfully, I can almost never keep up with the store’s revolving door of newness, but I think I’ve got a handle on it this time around.

Some will hardly surprise you, like Stila’s newest mascara. It has a special Curl Flex technology for lashes that look as good as falsies with half the effort. And I’m personally excited about CHI debuting a range that finally caters to textured hair with natural ingredients. On the other end of the spectrum are a couple of brands making their Ulta debut, including a cult-favorite from Canada. Keep scrolling to see it all.

CHI Curls Defined Detangling Conditioner

You may know the brand best by its fleet of game-changing hot tools, but don’t sleep on its curly girl essentials. CHI just launched a new 7-piece line for textured hair called CHI Aloe Vera with Agave Nectar and its hero ingredients promise to soften and de-frizz strands without compromising definition.

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