CHI DURA 1" Ceramic Hairstyling Iron - CHI Hair Care - Professional Hair

Dura CHI Ceramic & Titanium Hairstyling

Rated 4.79 out of 5 based on 19 customer ratings
(19 customer reviews)



  • Touch sensitive temperature control: Innovative and easy to use touch sensitive technology
  • 30 second heat up: Rapid PTC ceramic heater
  • Unsurpassed durability and strength
  • Extended plate length: 4” length plates
  • Layered silicone under plates: Provides shock absorption for added durability and creates the ultimate floating plate for style versatility
If you purchase this product you will earn 100-130 Points! Worth $5.00-$6.50!
If you purchase this product you will earn 100-130 Points! Worth $5.00-$6.50!


DURA CHI redefines durability and top performance with precision engineering exclusive to professional stylists. The state of the art touch sensitive temperature control system, including preset temperature settings by hair type, offers innovation and convenience. This impeccably designed hairstyling iron will prove both durable and dependable against even the most grueling of stylists’ demands.

The Dura CHI Ceramic & Titanium Hairstyling Iron is designed for high quality performance and long lasting durability to meet the demands of the modern hairstylist. For the professional stylist that looks for professional styling with innovative technology and outstanding dependable durability. Longer Plates help style longer, thicker hair faster with each pass cutting down styling time.

Shipping Weight

Weight N/A
Dimensions N/A

1", 1 1/4"

Customer reviews

Rated 4.79 out of 5
Based on 19 reviews
Rated 5 out of 5
79 %
Rated 4 out of 5
21 %
Rated 3 out of 5
0 %
Rated 2 out of 5
0 %
Rated 1 out of 5
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19 reviews for Dura CHI Ceramic & Titanium Hairstyling

  1. Rated 5 out of 5

    Jessica (verified owner)

    Works great and I’m getting amazing straight hair in a short amount of time! The Dura Chi is a game changer!

  2. Rated 4 out of 5

    rinnahmac (verified owner)

    I think the straightener is really great at the discounted price of $100, but I don’t think I would be as happy if I would have paid the advertised full price of $240. I do really like the extremely long cord and the rubber slip that holds it closed. It functions as it should.

  3. Rated 4 out of 5

    Tiffany S.

    This flat iron is really amazing! It has multiple settings for different types of hair and slows you to actually program the temperature you would regularly use. I really like Chi products and splurged on this one a while back. I’ve used it for a while and it’s still like new. The only negative is there is no timer where the iron turns itself off. It’s a good safety outlet and I think the iron would have been perfect had that option been there!

  4. Rated 5 out of 5

    Allie J.

    This is my second one. I swear by this! It doesn’t burn your hair and it leaves it so shiny and straight. I definitely recommend this hair straightener for ALL hair types.

  5. Rated 5 out of 5

    bryant.danielle79 (verified owner)

    I had my 1st Chi for over 10 years and truly thought it was amazing. I was kidding myself I am in love with my new DuraChi. It has made my mornings much easier and my hair truly last all day.

  6. Rated 5 out of 5

    Regan (verified owner)

    Great flat iron! Leaves my coarse, curly hair silky smooth with minimal time and effort. I am very impressed!

  7. Rated 4 out of 5

    Cassie Chavis (verified owner)

    I just recently purchased my Chi and I can say that I am already impressed. I have cut down the time it takes to straighten my hair, my hair is silky and I don’t have to use the flat iron as often like before.

  8. Rated 5 out of 5


    I’ve used the original Chi and it lasted ten years. It worked wonders!

  9. Rated 5 out of 5

    Ali (verified owner)

    I’M OBSESSED! Coming from someone who is the absolute worst at styling their hair, you will not regret buying this straightener! The first time I used it I was amazed at the results! My hair was 10x more smooth, and silky to the touch. WITH NO FRIZZ!! Not to mention, with the longer plates, I was able to finish straightening my entire head faster than I ever before, and with no snags or pulling, like my previous straighteners caused. If you’re on the fence about the price of the Dura Chi.. I promise this is a buy you will NOT regret! I never leave reviews, but I’m so excited over this extremely effortless straightener that I had to leave one! The Dura Chi has seriously changed my hair routine forever. I’m considering buying another, just in case I ever lose this one!

  10. Rated 5 out of 5


    I am excited to try this since its the only flat iron thats made here in the USA. I am hopeful it outdoes the warranty.

  11. Rated 5 out of 5

    srhall2020 (verified owner)

    I have relaxed hair. This product works great at 380 degrees to press my hair straight. It leaves my hair bouncy and with body, the same way the salon does it. Now I can go longer between hair relaxes. This is a great investment, to save money from frequent visits to the salon. Digital setting is easy to use and the cord is very long. It did not burn my hair. I am extremely pleased.

  12. Rated 5 out of 5

    Kim S. (verified owner)

    This is by far the best straightener I’ve ever used!! It has settings for fine, medium and coarse hair. It’s lightweight and a good price for this awesome straightener!! I love my chi dura!

  13. Rated 4 out of 5

    Marissa (verified owner)

    Nice straightener I just wish it had a firmer grip between the plates

  14. Rated 5 out of 5


    Looks and works great!!

  15. Rated 5 out of 5

    Nikolina Boots (verified owner)

    Amazing! I am CHI user for 20 years now. Love their product and I am blown away from the Dura CHI. This is it! Must have for shiny, healthy hair. Noting else will deliver results like it!
    Wow, thanks CHI for nailing this straightener. 🙂

  16. Rated 5 out of 5

    Very sleek

    left it very smooth, and the look is very proffesional

  17. Rated 5 out of 5

    Kalin D.

    Love love love this flat iron! I bought it because I accidentally stepped on and broke my last one which was a Paul Mitchell one and I wish I would have had this one forever! It seems so high tech with the touch buttons and makes my hair feel soo smooth and healthy. It is great for curling hair also! Love it!!

  18. Rated 5 out of 5

    Brittany H.

    Obsessed with this flat iron! My hair is so silky soft and perfectly straight when I use this hot tool. It also works great for giving my hair beach waves. This chi has 3 preset temperatures for fine, medium, and coarse hair but you can also manually adjust the temp. It heats up in seconds and beeps when done.

  19. Rated 5 out of 5

    Fernanda G.

    HOLY GRAIL ALERT! This is my favorite straightener I have ever worked with! I love how its touch screen and you can pick the exact temperature you wish it to be or you can choose a heat option based on your hair type (i.e. thin/fine, medium, thick/corse) Its a great tool that leaves your hair feeling silky smooth. I think it works best paired with CHI’s silk products. It also heats up very fast! It stays on so you have to manually turn it off. This was something I wasn’t use to since my old straightener would automatically turn off after an hour or so.

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