In December 2019, the Million Dollar Iron made its debut at Miss Universe 2019. The unique hairstyling iron from CHI was made with 6,000 non-conflict diamonds and innovative volcanic lava ceramic plates. The Sparkler is the commercial replica of that, similar in bling and volcanic lava ceramic technology, and made affordable for everyone. Now you can bring luxury to your locks with this special edition hairstyling iron. Covered in over 3,000 genuine crystals, this tool can add a little extra glam to your everyday styling experience.
In order to get the buzz out about this stunning iron, CHI partnered with 19 top Fashion, Beauty & Lifestyle influencers.
The influencers agreed to post their unboxing on social media and share their reactions. During that time, they created original content that inspired, taught & motivated their audience.
- Lava is considered to be the best heat conductor in the world and, because of that, we found it important to include lava minerals in the design of this tool.
- Lava minerals able to produce more ions than traditional tools
- Not only are the plates lava, but they are what is known as “floating.” This ensures durability and protection so that the plates aren’t damaged easily.
Benefits of Lava Minerals:
- Able to use lower heat settings
- Lower temperatures protect your hair color
- Prevents damage to the hair
- Reduces any frizz
- Creates a shiny finish
Be the one to stand out amongst the crowd after styling your hair with CHI’s The Sparkler. Like the tool, you will be sure to radiate shine and glam!