Farouk Systems Inc. Wins the 2017 Stylist Choice Awards for “Favorite Tool Company” & “Favorite Flat Iron”
Farouk Systems Inc. made an award-winning appearance by capturing 2 Behind the Chair Stylist Choice Awards on Sunday, June 4, 2017 at the Premiere Orlando Mainstage Theater, Orlando Convention Center.read more
CHI Ceramic 1” inch Hairstyling Iron. A good flat iron is a necessary investment and this one is at the top of its game. To get best results, start with a heat protectant, make sure hair is bone dry, then section it off and start straightening. And don’t limit your tool’s potential — if you bend them the right way, flat irons can also create the prettiest curls.read more
Launchpad Magazine, June 2017 – features the CHI Rose Hip Oil Dry Shampoo on page 60. Smell the Roses. Enhanced with nourishing blend of rose hip oil and antioxidants, CHI Rose Hip Oil Color Nurture Dry Shampoo preserves hues while eliminating odors. @chihaircareread more
Kára McCullough’s Winning Look “The new Miss USA came to Las Vegas with a plan! She wanted to win. Under her terms. She wanted to stay true to herself and her natural hair texture! Kára had been introduced to the CHI Deep Brilliance system a short while back. She realized it was the perfect type of protection and moisture for her natural curls!” – CHI Hairstylist Albert Luiz. How Albert got the look: To complete her competition look, I used the CHI Ellipse Tapered styling wand and CHI Magnified Volume Finishing Spray to enhance her texture.read more
Kára McCullough looked stunning as she was crowned Miss USA 2017 back in mid-May. We were fortunate enough to speak with the man responsible for creating McCullough’s winning look, Farouk Systems Global Artist Albert Luiz.
“The new Miss USA came to Las Vegas with a plan! She wanted to win under her terms by staying true to herself and her natural hair texture.”read more
“I keep a bottle of CHI Silk Infusion for Hair and Skin on me for those flyaways. I also put it on my hands, every now and again.” If you were one of the many that tuned into the Miss USA 2017 pageant, you probably wondered. It takes self-confidence, a great hairstylist and makeup artist, eloquence, grace, intelligence and the right beauty products. Kara McCullough had all of the above, which is why she took the title.read more
Farouk Systems Sponsors Miss USA for its 15th Year. For the past 15 years, Farouk Systems has been the official hair care sponsor for Miss Universe, Miss USA and Miss Teen, providing its team of stylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast.read more
This year’s pageant had significant meaning with an emphasis on empowering women. From the impressive list of judges to the inspiring stories of many of the contestants, these are young women striving to reach their goals and to make an impact on the world. Each one of their stories can inspire and uplift all of us to achieve great things.read more
Farouk Systems is a longtime sponsor of the event and our CHI and BioSilk products – utilized by the amazing CHI Global Artists and esteemed styling team – were there to make each contestant look and feel her absolute best! Miss USA 2015 Olivia Jordan was there to host in the CHI Lounge and received a team effort for her flawless, camera-ready styling from Anna Cantu, Judi Yount and Tammy Mixon!read more
When Kára McCullough won the Miss USA crown last night, she was put in the spotlight for some problematic comments on healthcare and feminism. While speaking during the pageant’s Q&A section, Kára asserted her beliefs that health care was a privilege (as opposed to a right) and attempted to distance herself from the word “feminism.read more
CHI Onyx Euroshine 1” Onyx Ceramic Crimping Iron provides volume and texture to create unique styles. The 1” Onyx ceramic micro-ridged crimping plates produce noticeably shinier results. In addition, the preset temperature settings offer easily recognizable and customizable temperature selection per hair type.read more
It’s that time of year again - wedding season! More and more couples are adding fun DIY touches to their ceremonies and receptions. From custom cocktails, to homemade banners, to crafted centerpieces, couples are taking the opportunity to put a personalized stamp on...read more
Spring is always a busy time of year. Whether you are planning summer vacation with the family, road-tripping a few states away for a friend’s wedding, or traveling for work, your calendar is probably filling up - and filling up fast. With traveling comes packing. You...read more
Farouk Systems was at ABS 2017 Chicago this past weekend putting on a dazzling display of innovative colors, inspiring trends and sleek styles. We also saw some fabulous looks for the fellas courtesy of the Esquire Grooming team! Check out the photos below:read more
Looking for a new way to ~wave~ your client? We got the inside scoop on Farouk Systems’ new CHI Ellipse Tool line from the always-fabulous Farouk Global Artist Anna Cantu. Watch Anna create four different types of waves now!read more
Go over and beyond a classic ponytail look by adding amplified volume with the help of waves and curls. In this how-to, learn how to give your client’s next ponytail a voluminous boost with the help of Farouk’s Ellipse…read more
Meet the latest innovation from CHI® – a line of high-performance irons and steamers that bring the power of the pros to your home, just like our hair care tools.
The line launches this spring with two powerful irons: the Professional Clothing Iron and Electronic Clothing Iron. Both irons feature the same titanium-infused ceramic soleplate as our popular G2 flat iron. This soleplate heats up quickly and provides an extra-smooth glide, so you can easily iron everything from a silky LBD to your favorite fall flannel.
Good news – there’s no previous ironing experience required with the Professional Clothing Iron. With a temperature dial that includes a fabric guide, adjustable steam control and a comfortable handle, ironing is easier than ever. Your co-workers may think your wardrobe is professionally pressed, but little do they know it only took you a few minutes to get that polished ready-to-wear look.read more
From romantic updo’s to textured waves, the 2017 Oscars boasted an array of both classically polished and chicly modern styles. CHI’s editorial stylist, Albert Luiz, showed us how the stunning stars got their must have looks.read more
On January 29, 2017 at the Mall of Asia Arena in Pasay City, Philippines, the 65th Miss Universe Pageant will air around the world for millions to watch. As the official haircare sponsor for the past 12 years, Farouk Systems has supported the Miss Universe, Miss USA and Miss Teen Pageants with looks that capture the crown.read more
The latest collection by CHI, Vanity, is all about strength, boldness and power. The collection consists of a series of innovative hair colors and styles, designed for the woman who commands respect, but doesn’t sacrifice style. Flip through the slideshow below to see the full Vanity Collection!read more