Video Gallery

CHI - HOW TO'S

Done right. CHI Products and Tools are easy to use and we explained the best tips and tricks to get the advantage for a perfect style.

At-Home Sangria Hair Color with CHI Ionic Shine Shades

Easily apply color with shine, luster, and extra body with CHI Ionic Shine Shades from the comfort of your home. This versatile liquid color line can be used for permanent, demi-permanent and semi-permanent color formulations...

CHI Chroma Paint: Vibrant, Longer-Lasting Hair Color

CHI Chroma Paint is a hair-healthy, semi-permanent hair color that achieves and maintains head-turning hair colors. It's infused with silk proteins that work to strengthen the hair's protective cuticle, preventing breakage and split ends. It’s simple application and deep conditioning makes it easy to color bleached or pre-lightened hair.

Add a Little Sparkle To Your Next Style With CHI The Sparkler!⁠

Create smooth, sleek styles with CHI The Sparkler Hairstyling Iron and Hair Dryer. This one-of-a-kind set covered in over 5,000 genuine crystals is sure to add a little extra glam to your everyday styling experience.

This CHI Chroma Paint Hair Color is Halloween Perfection

The perfect hair color can transform a basic costume into a Halloween masterpiece. Whether it’s a part of a character or you just want to do something festive for the season, make your hair sing with CHI Chroma Paint.

CHI Lava

Sourced from some of the most effective heat-conducting materials found on earth; volcanic lava combined with the power of CHI ceramic creates smooth, sleek results without the damaging.

CHI Bond + Lightening System

CHI BOND+ Lightening System is infused with Hemp Oil and Aloe Vera to help strengthen the hair and protect the scalp while lifting up to 9+ levels.

CHI Aloe Vera

Define, enhance and revive curls and texture with CHI Aloe Vera. Infused with Agave Nectar and a Super Hydration blend, Aloe Vera replenishes and locks in moisture to guard against humidity and provide easier maintenance of curly hair.

CHI Original

Our professional salon model analog flat irons have a versatile all-in-one ergonomic design and use advanced ceramic technology to create silky, shiny, and frizz-free hair instantly.

CHI - Tool Tours

CHI provides the beauty industry with the latest innovations to a wide-range of markets through multiple successful product lines and the finest educational support to better serve hairdressers and their clients.

CHI Deep Brilliance

The CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture line helps strengthen hair while reversing damage and protecting hair from future damage

Royal Treatment

Achieve perfect balance and harmony with rare and exotic ingredients of White Truffle and Pearl, which have been coveted by the nobility of ancient civilizations and since for their amazing effect on hair and skin.

CHI Ionic Color Illuminate

CHI Ionic Color Illuminate Conditioners provide balanced color replenishment in between salon services.