The brand that changed professional beauty.

Forty years ago, Farouk Systems began with a single moment of urgency.

Dr. Farouk Shami was not studying the professional beauty industry from afar—he was living inside it. Behind the chair, working with the formulas, breathing the air, and ultimately developing a severe allergy to ammonia. The very tools of his craft were forcing him out of it.

That was the turning point. What began as necessity became a question that would reshape an entire industry: What if professional hair products didn’t require compromise? What if they could be safer for stylists, clients, and the environment—without sacrificing performance?

Sunglitz, the world’s first ammonia-free professional hair color, wasn’t just an improvement, it was a disruption. A new standard born from lived experience.

From there, Farouk Systems continued to challenge what the industry believed was possible: BIOSILK and CHI introduced silk and ceramic technology into professional haircare, redefining performance and protection. Patented volcanic lava innovation followed. And today, advancements like the LG CHI Color Master bring AI into the professional salon space.

70 patents and counting , the mission remains unchanged: to create healthier, more advanced beauty solutions that begin with the people behind the chair. This is not just the story of what Farouk Systems has created. It is the story of what the industry became because one stylist refused to accept what it was.