Farouk Systems Launches LG CHI Color Master Factory Snapchat Lens

January 20, 2022

Farouk Systems, Inc. recently released an augmented reality (AR) lens for Snapchat, a mobile multimedia application popular among Gen Z for sharing photos, videos, and text. With the featured AR lens, users can try on a variety of hair color looks just as they can with the LG CHI Color Master Factory, a digitally controlled custom color factory that can create unlimited hair color formulations. If you can dream it, the LG CHI Color Master Factory can do it quickly in under two minutes.

“We’re excited to create this interactive lens so people can virtually test new hair colors like they would be able to with our revolutionary LG CHI Color Master Factory technology,” said Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc. “We’re always looking for new ways for consumers to engage with our products,” he added.

Snapchat currently has 306 million daily active users globally. The application is free to download. The LG CHI Color Master Factory lens is available on the platform’s opening page on Snapchat’s camera carousel. Interested in testing the new branded AR lens? To find it on the application, simply follow these steps:

• Go to the camera screen on the Snapchat application.
• Tap on a face to launch the carousel.
• Swipe on the carousel and tap the LG CHI Color Master Factory lens.
• Tap or hold to capture the Snap.

Want to try it out for yourself? Test out the new LG CHI Color Master Factory lens on Snapchat here.

About The LG CHI Color Master Factory

Merging technologies and knowledge together, CHI color genius, Dr. Farouk Shami, and LG H&H’s team of top engineers created the world’s first-ever color machine called the LG CHI Color Master Factory. This digitally controlled color customization system creates unlimited formulations with exact precision to make hairstylists’ artistry come to life. The machine offers a simulation mode that allows salon clientele to try on hair colors prior to application. When formulating color, the LG CHI Color Master Factory can also be manually programmed using the touchscreen display or managed via a tablet or smartphone using the Colormaster application. The revolutionary technology also offers a client management system stores clients’ formulas and photos for their next salon appointment. The LG CHI Color Master Factory is also environmentally conscious, cutting waste reduction by 30 percent and tracking colors dispensed for inventory purposes. Interested in the LG Color Master Factory? Learn more here.

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About the Company

CHI Haircare has been setting industry standards since its inception in 1985 with Sunglitz, the first ammonia-free haircolor. From there, the company grew to include BioSilk wetline products, and the CHI tools, and wetline products you know and love. Now, the company is an internationally-renowned brand changing the world of haircare for the better. Check out our CHI Vibes line for our first all-vegan wetline products and multitasking tools, and find our products at Ulta, Target, HEB, and more.