Perfect Summer Curls
with the push of a button!

As the seasons change and we’re bracing for hotter weather, it’s time to change up your style with even hotter new looks! CHI Chromashine Color delivers natural-looking styles with vibrant intensity. It blends CHI Ceramic technology and revolutionary dyes to create brilliant, unique colors that shine brightly among the crowd!

Spicing up your style is easy, whether you’re looking to re-energize your spring fashion or try something new and fun for summer!

CHI Hair Care

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Textured Faux Bob

The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off. Master this look with the help of Farouk Systems, Inc. Global Artist Anna Cantu. We broadcasted her LIVE on Facebook creating this textured illusion bob during Miss USA 2017 in Las Vegas. Watch the video below, and check out her how-to on 2016 Miss Teen USA Karlie Hay!

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The CHI Ellipse Tool Tours

Take the tours for the CHI Ellipse Tools! Their unique combination of Teflon and Titanium create the ultimate non-stick styling surface, perfect for creating healthier looking styles filled with body and bounce! Discover which tools are the best for your preferred looks!

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Farouk Systems Inc. Wins the 2017 Stylist Choice Awards for “Favorite Tool Company” & “Favorite Flat Iron”

Farouk Systems Inc. made an award-winning appearance by capturing 2 Behind the Chair Stylist Choice Awards on Sunday, June 4, 2017 at the Premiere Orlando Mainstage Theater, Orlando Convention Center.

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Back to School Awards 2017: Best Beauty Products

CHI Ceramic 1” inch Hairstyling Iron. A good flat iron is a necessary investment and this one is at the top of its game. To get best results, start with a heat protectant, make sure hair is bone dry, then section it off and start straightening. And don’t limit your tool’s potential — if you bend them the right way, flat irons can also create the prettiest curls.

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Launchpad, June 2017 – Features CHI Rose Hip Oil Dry Shampoo

Launchpad Magazine, June 2017 – features the CHI Rose Hip Oil Dry Shampoo on page 60. Smell the Roses. Enhanced with nourishing blend of rose hip oil and antioxidants, CHI Rose Hip Oil Color Nurture Dry Shampoo preserves hues while eliminating odors. @chihaircare

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MISS USA 2017 – Kára McCullough’s Winning Look

Kára McCullough’s Winning Look “The new Miss USA came to Las Vegas with a plan! She wanted to win. Under her terms. She wanted to stay true to herself and her natural hair texture! Kára had been introduced to the CHI Deep Brilliance system a short while back. She realized it was the perfect type of protection and moisture for her natural curls!” – CHI Hairstylist Albert Luiz. How Albert got the look: To complete her competition look, I used the CHI Ellipse Tapered styling wand and CHI Magnified Volume Finishing Spray to enhance her texture.

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Crowning Glory: Recreate Miss USA’s winning look!

Kára McCullough looked stunning as she was crowned Miss USA 2017 back in mid-May. We were fortunate enough to speak with the man responsible for creating McCullough’s winning look, Farouk Systems Global Artist Albert Luiz.

“The new Miss USA came to Las Vegas with a plan! She wanted to win under her terms by staying true to herself and her natural hair texture.”

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Miss USA Kara McCullough’s Makeup Bag Must-Haves

“I keep a bottle of CHI Silk Infusion for Hair and Skin on me for those flyaways. I also put it on my hands, every now and again.” If you were one of the many that tuned into the Miss USA 2017 pageant, you probably wondered. It takes self-confidence, a great hairstylist and makeup artist, eloquence, grace, intelligence and the right beauty products. Kara McCullough had all of the above, which is why she took the title.

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Textured Faux Bob

The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off. Master this look with the help of Farouk Systems, Inc. Global Artist Anna Cantu. We broadcasted her LIVE on Facebook creating this textured illusion bob during Miss USA 2017 in Las Vegas. Watch the video below, and check out her how-to on 2016 Miss Teen USA Karlie Hay!

read more

The CHI Ellipse Tool Tours

Take the tours for the CHI Ellipse Tools! Their unique combination of Teflon and Titanium create the ultimate non-stick styling surface, perfect for creating healthier looking styles filled with body and bounce! Discover which tools are the best for your preferred looks!

read more
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