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It’s that time of year again. Once autumn rolls around, it seems like pumpkin spice infiltrates all walks of life from more natural pairings like our lattes and pastries to more extreme cases (kitty litter and vodka?!) Hair is no exception to...read more
The new Violet Collection, based on Violet Colors from the CHI Ionic Shine Shades Liquid Color line, is a mixture of several tones inspired by Plums, Eggplants and Cranberries. Working either in tandem or as standalone solutions these ammonia-free, easy-to-apply colors create sleek, wavy and curly looks for a wide array of hair types.read more
One of the most celebrated moments of The Farouk Global Conference Cancun 2017 was the awe-inspiring World of Color Show! Highlighting color trends from all over the globe, we saw a dazzling display of unique styling from each country’s artistic team using the hottest color formulations to create spellbinding looks!read more