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Empowering Women! Farouk Systems, Official Hair Care Sponsor for the 2017 Miss USA Pageant

This year’s pageant had significant meaning with an emphasis on empowering women. From the impressive list of judges to the inspiring stories of many of the contestants, these are young women striving to reach their goals and to make an impact on the world. Each one of their stories can inspire and uplift all of us to achieve great things.

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CHI’s Proud Partnership with MISS USA Continues!

Farouk Systems is a longtime sponsor of the event and our CHI and BioSilk products – utilized by the amazing CHI Global Artists and esteemed styling team – were there to make each contestant look and feel her absolute best! Miss USA 2015 Olivia Jordan was there to host in the CHI Lounge and received a team effort for her flawless, camera-ready styling from Anna Cantu, Judi Yount and Tammy Mixon!

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Miss USA Shares Her Reason for Wearing Natural Hair

When Kára McCullough won the Miss USA crown last night, she was put in the spotlight for some problematic comments on healthcare and feminism. While speaking during the pageant’s Q&A section, Kára asserted her beliefs that health care was a privilege (as opposed to a right) and attempted to distance herself from the word “feminism.

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#LPLikes Farouk CHI Onyx Euroshine 1″ Crimping Iron

CHI Onyx Euroshine 1” Onyx Ceramic Crimping Iron provides volume and texture to create unique styles. The 1” Onyx ceramic micro-ridged crimping plates produce noticeably shinier results. In addition, the preset temperature settings offer easily recognizable and customizable temperature selection per hair type.

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CHI’s Proud Partnership with MISS USA Continues!

Farouk Systems is a longtime sponsor of the event and our CHI and BioSilk products – utilized by the amazing CHI Global Artists and esteemed styling team – were there to make each contestant look and feel her absolute best! Miss USA 2015 Olivia Jordan was there to host in the CHI Lounge and received a team effort for her flawless, camera-ready styling from Anna Cantu, Judi Yount and Tammy Mixon!

read more

Miss USA Shares Her Reason for Wearing Natural Hair

When Kára McCullough won the Miss USA crown last night, she was put in the spotlight for some problematic comments on healthcare and feminism. While speaking during the pageant’s Q&A section, Kára asserted her beliefs that health care was a privilege (as opposed to a right) and attempted to distance herself from the word “feminism.

read more

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