International haircare powerhouse Farouk Systems, proud to reach new audiences for its beauty brands with the launch of a television commercial promoting an exciting new natural shampoo and conditioner line, CHI Care.

 The TV spot will air on NBCUniversal’s Telemundo broadcast network and its streaming services in Spanish and English. The six nature-based shampoos and conditioners that comprise the CHI Care line cater to various hair needs and textures, using an aloe vera based formula for maximum health. The collection includes CHI Color Care for longer-lasting color, CHI Curly Care for defined curls, CHI Shine Care for smoothing, CHI Volume Care for extra body, CHI Hydrate Care for intense hydration and CHI Clean Care for deep cleansing.

 CHI Care encourages women to adopt a wash routine that helps hair look healthy and beautiful – whether hair is curly, straight, dry and damaged, or chemically processed. Available in 12 oz or 25 oz sizes, CHI Care shampoos and conditioners are sulfate-free, paraben-free, cruelty-free, gluten-free, and are housed in recyclable packaging. Users everywhere can experience clean haircare that is as good for the earth as it is for their hair.  On shelves now at mass retailers, CHI Care unlocks your hair’s natural potential. If you see it at a store near you or online, snap it up. Your strands will thank you. On shelves now at mass retailers, the shampoos and conditioners deliver results without shady ingredients and come in 12oz. or 25oz. sizes.

 Discover the right care regimen for your hair with the CHI Care line. Your strands will thank you.


Nourishes, hydrates and repairs for strong, healthy hair


Controls humidity and frizz, smoothing hair for brilliant shine


Restores moisture and shine while defining and enhancing curl pattern


Boosts volume, adding nourishment without weighing hair down


Maintains vibrant color and strengthens hair between salon services


Cleanses and purifies the scalp while maintaining hair’s natural oils