Allure Magazine September 2017 – Features CHI Handshot Dryer

Michelle Lee, Allure’s editor-in-chief, announced in the September issue that the publication will no longer use the term “anti-aging” in any future stories. Because of this decision, their September issue is making the news and receiving even more coverage!

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BeautyCoach – Features CHI Silk Infusion and Onyx Euroshine 1″ Flat Iron

First, we recommend prepping the hair before styling. Using products like CHI’s Silk Infusion, not only works to reconstruct hair damage, but also prevents future damage as well. Here at Beauty Coach, we strongly suggest CHI’s Onyx Ceramic Crimping Iron. Ceramic irons heat the hair by distributing the heat across the ceramic plates evenly, making sure not to overheat the hair.

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Press – CHI Rose Hip Oil on!

Style It: “The large, loose waves give this cut body and soft movement,” said Heaps. To re-create Kendall’s romantic-meets-modern curls, reach for a jumbo curling iron, such as the Biosilk Titanium 1 1/4″ Spring Iron ($80), to create that larger wave pattern. “Make sure to curl the hair away from the face, focusing on the ends for maximum volume in all the right places.” Finish with a shine spray, such as Chi Rose Hip Oil Color Nurture Dry UV Protecting Oil ($17).

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Modern Salon Magazine August 2017 features CHI Blondest Blonde

Edwin Hofstede’s new appointment featured. New Blondest Blonde Formula is featured in Modern Salon August 2017.

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Sophisticate’s Hairstyle Guide – Features CHI Chromashine by Rocky Vitelli

Rocky Vitelli has more than 25 years of mane experience under his belt and it shows in the incredible work he creates. This Toronto-based stylist is known for haute couture hair looks. His titles include Farouk Systems Global Artist and Artist Director at Locale J Salon in Ontario.

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It’s That Time of Year Again! Miss Universe Helps Us Slay The Back-To-School Season!

Last-minute school supply shopping, busy morning traffic and late night study sessions are back! As we settle into the routine once again, it’s important not to forget the one thing that can always help us look our best – our hair!

Miss Universe, Iris Mittenaere, shows us how to sport a fresh new style in under 5 minutes when you are short on time! You’ll look great while turning heads on campus (or at work).

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BeautyCoach – Features CHI Silk Infusion and Onyx Euroshine 1″ Flat Iron

First, we recommend prepping the hair before styling. Using products like CHI’s Silk Infusion, not only works to reconstruct hair damage, but also prevents future damage as well. Here at Beauty Coach, we strongly suggest CHI’s Onyx Ceramic Crimping Iron. Ceramic irons heat the hair by distributing the heat across the ceramic plates evenly, making sure not to overheat the hair.

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Press – CHI Rose Hip Oil on!

Style It: “The large, loose waves give this cut body and soft movement,” said Heaps. To re-create Kendall’s romantic-meets-modern curls, reach for a jumbo curling iron, such as the Biosilk Titanium 1 1/4″ Spring Iron ($80), to create that larger wave pattern. “Make sure to curl the hair away from the face, focusing on the ends for maximum volume in all the right places.” Finish with a shine spray, such as Chi Rose Hip Oil Color Nurture Dry UV Protecting Oil ($17).

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DIY Backpack Tags

It’s time to start putting away the beach towels and bathing suits and begin getting the family school-ready with new gear. Before you load up your label maker, try a different approach to this necessary step in back-to-school prep -- homemade tags. They’re easier to...

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Short Hair Style Guide – Spotlights CHI Ellipse and CHI Rose Hip Oil

CHI Rose Hip Oil Color Nurture Dry UV Protecting Oil. Just because summer’s in your rear view mirror doesn’t mean your mane is safe from the sun. One Study that examined the effects of UVA rays – which are constant year-round and can penetrate windows-found that exposure caused hair to become progressively weaker. Other research shows that these rays are especially cruel to color.

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Hair Preview 2018 – CHI Onyx Euroshine Crimping Iron

Crimping is back-but it’s changed since first hitting it big in the 80’s. The old school full head of crimped hair is no more. These days, experiment by sand-wiching select sections for dualtexture effects so some hair remains smooth, similar to Ariana Grande’s ponytail.

Another update? Today’s innovative technology helps cut down on heat damage. The CHI Onyx Crimper [$149.99, loxabeauty] has 1-inch ceramic plates that can be heated to the right temperature for your hair type [370F for fine, 395F for medium, 425F for coarse]. Just to be sure to prep hair with a heat protection spray before you crimp!

read more – CHI Upgrades ‘Blondest’ Formulation

Farouk Systems Inc. launched newly upgraded formulations for Chi Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, silk protein, which is said to reconstruct damaged areas to create a smooth cuticle, reinforce hair’s strength to prevent damage, and revitalize hair for soft, supple, shiny results.

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Sophisticate’s Hairstyle Guide – Features Rocky Vitelli

Rocky Vitelli. Farouk Systems Global Artist and Artist Director Rocky Vitelli of Farouk & Locale J Hair Design in Toronto, Canada has over 25 years in the hair business. We talked to him to get his take on what trends to look out for in 2018, like this eccentric blue, curly bob by the stylist himself! “Vivid colors are going to be popular, shades like orange, red and blue, using new techniques like color blocking.”

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Farouk Systems is one of Happi Magazine’s Top 50 Companies

Farouk Systems, Inc., Houston, TX, was founded in 1986 by Dr. Farouk Shami, a hairdresser on a mission to provide the professional beauty industry with the most advanced American technology based upon education, environment and ethics. Today. Farouk Systems distributes its products throughout the US and to more than 100 countries worldwide.

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Products Needed In Your Travel Beauty Kit

Unless you want to spend your vacation averting your gaze from all reflective surfaces, don’t deviate from your regular hair styling regimen either. The travel-friendly fix: Pack stumpy versions of your standard curling iron, dryer, and flatiron. I bought a similar set to this trio several years ago and it’s been my constant companion on every single holiday I’ve taken since.

CHI City Chic Travel Size Hair Tools

BUY FROM: Jet, $150

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Textured Faux Bob – CHI Haircare

The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off. Master this look with the help of Farouk Systems, Inc. Global Artist Anna Cantu. We broadcasted her LIVE on Facebook creating this textured illusion bob during Miss USA 2017 in Las Vegas. Watch the video below, and check out her how-to on 2016 Miss Teen USA Karlie Hay!

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The CHI Ellipse Tool Tours

Take the tours for the CHI Ellipse Tools! Their unique combination of Teflon and Titanium create the ultimate non-stick styling surface, perfect for creating healthier looking styles filled with body and bounce! Discover which tools are the best for your preferred looks!

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Miss USA 2017 – Her Crowning Look by CHI Haircare

With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look. Highlighting and amplifying her natural hair texture, Albert shares his step by steps tips and the key CHI products used to achieve her winning look.

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These Are the Summer Haircut Trends According to Pros

Style It: For the same volume and shine as Felicity, apply a styling cream to damp hair and then blow-dry in medium sections using a large round brush. Finish with a shine spray. Try CHI Rose Hip Oil Color Nurture Dry UV Protecting Oil ($17).

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Hair Repair Products You Need Right Now

CHI 44 Iron Guard. This is a must-have when heat styling your mane. Sprayed on before styling, an anti-breakage formula seals the cuticle to prevent future damage. The best part? No added build up. $14,

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Styling Miss USA 2017 and Albert Luiz

With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look. Highlighting and amplifying her natural hair texture, Albert shares his step by step tips and the key CHI products used to achieve Kára’s winning look.

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Keep Your Bangs Perfect In The Summer Sun

Carry around a mini hair flat Everyone waits for the warm weather to roll around each year! However, it’s no secret that girls with bangs hate the humidity and dread the long, hot summer days.

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Voluminous DURA Curls by CHI for Farouk Systems

Whether it’s tight coils or loose, feminine coils, everyone loves a curl. Give your client the ultimate curly ‘do with this voluminous look from Farouk Systems. Golden, bouncy curls are brought to life with volume and shine—giving your client the perfect glam, red carpet look. The DURA CHI Collection showcases runway-inspired looks and the salon-worthy interpretations with styles ranging from smooth rippling curls to untamed tousled tendrils.

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Totes Yours: DIY Tags for Summer Beach Bags

Poolside or beachside, you’ll make waves this summer wherever you go in your latest suit and shades - and of course, your beach tote. This essential accessory is the carry-all for all things that matter: towels, sunscreen, beach reads, and snacks. So claim your goods...

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The Best Flat Irons, According to Celebrity Hairstylists

CHI Professional 1″ Ceramic Flat Iron. “I’ll use this to create that undone look that’s super trendy right now. After curling hair and letting it cool, I run this over the ends for a straighter effect and then tap the iron over any areas that are veering towards Shirley Temple-ish. The tapping helps to flatten and smooth without completely crushing the curl, and instead leaves a nice wave pattern behind.” —Laurie Heaps, celebrity hairstylist

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SOLO ARTIST – Features Joe Anthony Pena

The CHI Deep Brilliance Silk Conditioning Relaxer is a multicultural relaxer that gives hairdressers education, increased confidence and opens their minds to work on all types of textures. Use CHI Silk Infusion and CHI Volume Booster together to set the styling foundation for just about any texture, giving hair strength, shine, and control.

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Canadian Beauty – CHI Hot Styling Brush

I got the Chi Ellipse Titanium Hot Styling Brush. It’s hot an oval head that heats up all the way around so that you can wrap your hair around the brush and curl it that way if you want. The display is digital, telling you exactly hot hot the brush is before you start using it.

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Beauty Products Miss USA swears by that are all under $50

Kara McCullough carries around the tiniest size in her purse. Chi “I keep this in my bag for flyaways because humidity is serious and natural hair and humidity don’t seem to mesh well,” said McCullough. McCullough carried a tiny .5 oz on-the-go bottle with her. You can find different sizes here.

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Back to School Awards 2017: Best Beauty Products

CHI Ceramic 1” inch Hairstyling Iron. A good flat iron is a necessary investment and this one is at the top of its game. To get best results, start with a heat protectant, make sure hair is bone dry, then section it off and start straightening. And don’t limit your tool’s potential — if you bend them the right way, flat irons can also create the prettiest curls.

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AMERICAN SALON – Farouk Systems Sponsors Miss USA 2017

For the past 15 years, Farouk Systems has been the official haircare sponsor for Miss Universe, Miss USA and Miss Teen. They provide their team of hairstylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast. In addition, Farouk Systems provided each girl with full service haircare and products from their CHI Haircare Line.

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MISS USA 2017 – Kára McCullough’s Winning Look

Kára McCullough’s Winning Look “The new Miss USA came to Las Vegas with a plan! She wanted to win. Under her terms. She wanted to stay true to herself and her natural hair texture! Kára had been introduced to the CHI Deep Brilliance system a short while back. She realized it was the perfect type of protection and moisture for her natural curls!” – CHI Hairstylist Albert Luiz. How Albert got the look: To complete her competition look, I used the CHI Ellipse Tapered styling wand and CHI Magnified Volume Finishing Spray to enhance her texture.

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Crowning Glory: Recreate Miss USA’s winning look!

Kára McCullough looked stunning as she was crowned Miss USA 2017 back in mid-May. We were fortunate enough to speak with the man responsible for creating McCullough’s winning look, Farouk Systems Global Artist Albert Luiz.

“The new Miss USA came to Las Vegas with a plan! She wanted to win under her terms by staying true to herself and her natural hair texture.”

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Miss USA Kara McCullough’s Makeup Bag Must-Haves

“I keep a bottle of CHI Silk Infusion for Hair and Skin on me for those flyaways. I also put it on my hands, every now and again.” If you were one of the many that tuned into the Miss USA 2017 pageant, you probably wondered. It takes self-confidence, a great hairstylist and makeup artist, eloquence, grace, intelligence and the right beauty products. Kara McCullough had all of the above, which is why she took the title.

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Farouk Systems Sponsors Miss USA for its 15th Year

Farouk Systems Sponsors Miss USA for its 15th Year. For the past 15 years, Farouk Systems has been the official hair care sponsor for Miss Universe, Miss USA and Miss Teen, providing its team of stylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast.

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10 Tips We Grabbed Backstage At Miss USA 2017

When you’ve got 12 CHI Haircare stylists to prep and style 51 beauty queens, you can bet it’ll be a weekend of glamour with a side of organized chaos. For more than a decade, Farouk Systems, Inc. has sponsored Miss USA and we were there in the middle of all the backstage action to watch it all come together.

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CHI’s Proud Partnership with MISS USA Continues!

Farouk Systems is a longtime sponsor of the event and our CHI and BioSilk products – utilized by the amazing CHI Global Artists and esteemed styling team – were there to make each contestant look and feel her absolute best! Miss USA 2015 Olivia Jordan was there to host in the CHI Lounge and received a team effort for her flawless, camera-ready styling from Anna Cantu, Judi Yount and Tammy Mixon!

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How-To: Textured Faux Bob

The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off. Master this look with the help of Farouk Systems, Inc. Global Artist Anna Cantu. We broadcasted her LIVE on Facebook creating this textured illusion bob during Miss USA 2017 in Las Vegas. Check it out!

But first, some of Anna’s top tips when creating this style:

If she has fine hair, create volume and texture by going in close to the scalp with the CHI Onyx 1-inch Ceramic Crimping Iron and pressing the iron down just once.
At the parietal ridge, create a section from ear to ear and braid it out of the way so it hides under the rest of the hair. This creates the illusion of shorter length and doubles as your foundation if you need to pin later.
Hairspray vs. CHI Spray Wax: If you’re going for a smooth, polished look Anna recommends finishing the look with hairspray. If you are aiming for a more textured final look, Anna suggest spraying some Spray Wax to keep the hair in place.
Watch the full how-to below!
The Finished Look!

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Miss USA Shares Her Reason for Wearing Natural Hair

When Kára McCullough won the Miss USA crown last night, she was put in the spotlight for some problematic comments on healthcare and feminism. While speaking during the pageant’s Q&A section, Kára asserted her beliefs that health care was a privilege (as opposed to a right) and attempted to distance herself from the word “feminism.

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6 Can’t-Miss Hair Moments From Miss USA 2017

Instagram via @farouksystems
Miss USA is known for its glitz, glamour and exciting hair moments. So when we got our invite to cover the weekend-long competition, we packed our bags for Vegas and prepared ourselves for a weekend of hairspray, extensions, tiaras and ball gowns!
This year marked the 12th year that Farouk Systems, Inc. sponsored the event and you can bet their CHI Haircare team created some amazing styles. Here are the six Miss USA hair moments you have to see!

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BeautyLaunchPad – CHI chosen as Strand Savior

Beauty Launch Pad – CHI chosen as Strand Savior
A unique reconstructing treatment rebuilds the cuticle with keratin, improves elasticity and staves off future breakage. CHI Keratin Leave-In Conditioner.

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#LPLikes Farouk CHI Onyx Euroshine 1″ Crimping Iron

CHI Onyx Euroshine 1” Onyx Ceramic Crimping Iron provides volume and texture to create unique styles. The 1” Onyx ceramic micro-ridged crimping plates produce noticeably shinier results. In addition, the preset temperature settings offer easily recognizable and customizable temperature selection per hair type.

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Something New: DIY Bridal Party Robes

While CHI® irons are the perfect tool to help with wedding crafts, we’ve got good news – they can also help polish off your day-of looks. Use the iron to vertically steam any wrinkles there may be in the bridesmaid dresses or wedding gown.

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CHI on Fox Chicago – Mother’s Day Gift Idea Roundup

CHI on Fox Chicago – Mother’s Day Gift Idea Roundup
The clock is ticking down to Mother’s Day but you still have two weeks left to find the perfect gift. Since time is still on our side, I went to FOX 32 Chicago to share a round-up of gift ideas. From the Glam Mom to the New Mom, there is something thoughtful for everyone.

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The Ultra CHI Blushing Bloom Iron was on KWTX – TV

With every season comes new beauty products, so many that it can be overwhelming!
The Ultra CHI Blushing Bloom Iron was on KWTX – TV
We found some that are highly recommended and even tested a few for ourselves. Find a link to the items on the right hand side of the page.

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DIY Iron-On Shoe Bags

Spring is always a busy time of year. Whether you are planning summer vacation with the family, road-tripping a few states away for a friend’s wedding, or traveling for work, your calendar is probably filling up - and filling up fast. With traveling comes packing. You...

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How-To: From Curly To Sleek – Deep Brilliance Olive & Monoi line

When you’re doing a relaxer treatment, product becomes super-important, and with CHI’s newly reformulated Deep Brilliance Olive & Monoi line, your client’s hair is going to get all the protection it needs. Each product in this line is enriched with olive oil and monoi oil as well as shea butter and silk that work together to revitalize chemically-treated tresses. Learn more about the product here.

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Momma’s Monday: Hair Care & April Giveaway #2

Once or twice a week, I do a deep conditioning treatment – lately I’ve been using this one from Schwarzkopf. The days I don’t do a deep conditioning treatment, I use aleave-in for blonde hair. When it’s not looking too shiny, I use a pinch of Farouk Pearl Complex on my ends.

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Premiere Orlando Adds Social Media Classes to its Business Lineup

In addition to this brand new segment of education, Premiere Orlando offers the largest exhibit floor in the industry, reaching over seven acres featuring over 800 exhibitors including attendee favorites such as Matrix, Redken, Conair, Aquage, Farouk, Moroccanoil, American Crew, CND, Young Nails, Repechage and Satin Smooth just to name a few.

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Summer Add-On Services to Grow Your Business

“As we all know, during summer months the hair loses moisture,” says Lisa Marie Garcia, president of innovation for Farouk Systems. “Use the CHI Deep Brilliance Olive & Monoi Deep Protein Masque, a protein strengthening masque that not only reconstructs the hair, but also enriches the hair with immediate shine and moisture.

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CHI Ellipse to achieve Malia Obama’s hair

I like the CHI Ellipse ¾” — 1 ¼” Teflon Tapered Styling Wand to get this look. Make a curling iron or curling wand and start wrapping pieces of hair. Start at the mid-shaft of the hair. Curl in alternating directions for a natural look, but be sure to curl the pieces closest to your face AWAY from the face.

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TotalBeauty Awards 2017: Best Hair Products

Readers’ Choice Winner: CHI Original 1″ Ceramic Hairstyling Iron
Why: This makes my hair so silky and smooth, and it stops frizz. It heats up quickly and cuts my straightening time by 75 percent. It’s an excellent investment.

read more – Diversify Your Portfolio

Farouk Systems rolled out CHI Deep Brilliance Olive & Monoi Line, a hair care line and relaxer system, which is enriched with both olive oil and monoi oil for “ultimate hair rejuvenation,” said the company. The restorative line includes everything from a masque to a sheen spray. Each product is enriched with olive oil, monoi oil, shea butter and silk that collectively work together to revitalize chemically treated tresses and prevent damage from daily styling. Olive oil is notable for its ability to permeate the hair shaft to condition the scalp thus improving the elasticity of hair.

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Press – Weight Watchers Magazine

DURA CHI HANSHOT DRYER. This no-handle, hands-free dryer stands alone on a flat surface, allowing you to use brshes and stylerrs more efficiently. $145,

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Press – Fashion GXD Magazine

Press-Fashion GXD Magazine: It it always amazing to surprise you loved one with a special gift on valentines day. But What about the singles? Here are some great finds for your single friends on Valentines Day in our Love Gift Guide. By Andrea Bullock

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Press – Gladys Magazine

Press – Gladys Magazine – Springtime has arrived! Temperatures are rising, flowers are blooming and fresh, vibrant Spring/Summer 2017 collections are launching like crazy beckoning a most welcome move towards bronze eyes, gilded, fresh skin and flushed lips. Here are 17 beauty, hair and skincare products that will expertly catch you up with the new season’s looks!

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Then last year I came across the CHI Air Tourmaline Ceramic Curling Wand, which heats up in 60 seconds. Essentially – something you plug in before you put on your mascara and it’s heated up to temperature by the time you’ve applied your second coat. It also gives my hair an amazing shine. I then wondered if CHI had a similar flat iron… and oh yes they do, but the best part? The CHI Air Expert Classic Tourmaline Ceramic flat iron heats up in 30 seconds!

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14 Oil-Based Shampoos That Will Make Hair Soft, Not Greasy

CHI Tea tree oil isn’t just for clearing up pimples. Its antiseptic and calming properties make it a brilliant option for sorting out any scalp problems. Combined with peppermint oil, silk and chamomile, the invigorating formula soothes, removes buildup, and balances your scalp’s natural oil levels.

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Best of Beauty Gadgets 2017 – Marianne Meissner

The hands-free drying stand enables the dryer to stand alone on a flat surface and is great for those who have a hard time gripping and holding handles, it also allows for consistent control over the dryer to produce a multitude of styling techniques.

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The CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture Line

The CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture line combines the hydration of Olive Oil with Monoi Oil’s unique blend of Coconut Oil and Tiare Gardenia flowers that helps strengthen hair while reversing damage and protecting hair from future damage. This line provides moisture and reconstruction to textured and chemically-treated hair, while promoting healthy more manageable tresses.

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The CHI Deep Brilliance Hair Styling Tools

The CHI Deep Brilliance Hair Styling Tools feature black titanium plates along with a ceramic heating system that provides fast, even heat allowing for faster styling on coarse to highly textured hair with fewer passes. The combination of Black Titanium and Ceramic help prevent hair damage and dryness.

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The Ultimate Buying Guide for the Best Heat Protectant for Natural Hair

Best Heat Protectant for Natural Hair Reviews
CHI Silk Infusion
CHI Silk Infusion is a product rich in various treatments enhanced with chaste silk together with soy and wheat proteins and is free of alcohol. The product assures deep penetration of silk proteins and protects your hair against the environment and thermal styling. The protectant has cationic and ionic hydration interlink technology.
CHI is incorporated with a CHI 44 ceramic thermal styling recipe that aids protect your hair from frequent use of thermal elements and strengthen it. The product enables you to form multiple textures with a stunning style that might be regenerated.
Positively charged silk particles link with your hair’s natural form to build resilience and strength as well as enhance shine and moisture. The product is suitable for different types of hairs such as curly and wavy hairs.

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CHI Rocket Dryer wins #1 Best Hairdryer on!

Why it’s great: Readers say this luxury hair dryer cuts their dry time in half and gets the job done with salon results. “It also has some pretty practical features, like the ability to remove the rear filter when hair gets caught,” says one reader. “Gone are the days of worrying about your hair dryer burning up or engulfing your bathroom in flames.

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Gadgets that make cleaning a little easier.

Spring cleaning isn’t just a chore; it’s more like a super chore. It’s the time when you’re supposed to flip your mattress, wash your window screens, and do a dozen other things on Martha Stewart’s list. That’s why we couldn’t help but notice some of the gadgets at the 2017 International Home and Housewares Show that promise to make cleaning a wee bit easier.

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Best CHI Flat Iron 2017- Top Picks and Reviews

CHI flat iron reviews have shown this.

It is used all over the world, and in many different settings. You might find a CHI hair drier in someone’s bathroom, or you might find a CHI flat iron at a high class salon.

There really is no end to the ways that this company can help you tend to and style your hair. They produce beautiful, hard-working pieces that most women simply can’t afford to be without.

Even better, they offer options for women with all different types of hair, as well as those with a great deal or little experience using the tool itself.

With CHI products, they really focus on one thing, and one thing only: The best way to satisfy the customers, and the best ways to produce long-lasting, beautifully-styled hair in very little time, and with very little experience needed.
That’s one of the reasons CHI is such a beloved brand when it comes to hair care products.

And the CHI flat iron reviews have shown that it is working very well: Many women would recommend a CHI flat iron to their friends and family.

What could be a better endorsement than that?

Best CHI Flat Iron Reviews 2017
1. CHI Original Pro 1” – Ceramic Ionic Tourmaline

Basic But Powerful

CHI Original Pro 1” Ceramic Ionic Tourmaline Flat IronFor those looking for a great deal on an otherwise expensive brand, the CHI Original Pro 1” Ceramic Ionic Tourmaline Flat Iron Hair Straightener is certainly the hair straightener for you. It is amazing, working wonders on all types of hair. Its high heat content, combined with the tourmaline ceramic that it uses, makes it a great choice in flat iron for both salon and at-home use.

Of course, most who are buying this product will be wanting it for home-use. And that’s perfect! The tourmaline ceramic that makes up the heating plates me emits a lot of negative ions, resulting in hair that is less frizzy, straighter, and more manageable. The high heat content, too, will boost the style’s hold, making it a great option to last all day.

The reviews for the CHI Original Pro are fairly solid: It seems to be a good flat iron that many people enjoy. The only negatives found were about the high heat content (which can be bad for certain hair types) and that it is a bit thin.

Beyond that, this is a great product!

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8 Styling Quickies You Can’t Miss

A gorgeous color? CHECK. A bomb cut? DONE. After your client has her cut and color down pat, she needs her style to showcase all of it—that’s where you come in. Watch these eight styling quickies we gathered from America’s Beauty Show and start getting creative behind the chair.

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CHI Onyx Euroshine Hair Styler Wins NewBeauty Award

Hundreds of thousands of NewBeauty readers, as well as beauty experts and editors made their votes count in NewBeauty Magazine’s seventh-annual Beauty Choice Awards. The winners are featured in the Spring/Summer 2017 issue—on stands in April!

The Beauty Choice Awards recognizes more than 100 of the industry’s best products, spanning categories including makeup, skin, hair, nails, smile, body and anti-aging, for what it is that truly sets them apart. Winners include cult-classics and new launches, as well as groundbreaking innovations.
Farouk Systems is excited to announce that from more than two thousand different product submissions and hundreds of nominated products, the CHI Onyx Euroshine Hair Styler has been selected as the winner for the Styling Tools for Super Shiny Hair category. “We are honored to be selected for this prestigious award and would like to thank NewBeauty’s readers, beauty experts and editors for casting their votes for the CHI Onyx Euroshine Hair Styler.” says, Dr. Farouk Shami, Founder and Chairman of Farouk Systems.

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CHI’s Oscar Looks – Modern Salon, April 2017

Red Carpet Redux
Draw from celebrity inspiration to offer on-trend styles for prome and wedding season.
It worksout beautifully that award show season comes a few months before prom and weddings begin to dominate your books. Prom queen and brides have time to sort through celebrity looks and select one to bring to the salon and have recreated for their own special day.
The Farouk Systems styling team, headed by Albert Luiz and Luis Enriquez, demonstrates three recreations of style worn by Academy Awards attendees. All are refreshed, modern takes on classic formal ‘dos.

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Press – BTC Stylist Choice Awards

It’s time to make your voice heard! It’s our fourth round of voting for our 17th Annual Stylist Choice Awards! Vote now for your Favorite Overall/Of The Year and you’ll be entered for a chance to WIN 2 FREE TICKETS TO BTC’S COLOR, CUT & STYLE 2017 IN AUSTIN, TEXAS—VALUED AT OVER $1,000! All voting is write-in, so please type the brand and the name of your favorite product (where it applies). Thank you!

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Press – Salon Magazine Reader’s Choice Awards

Press – Salon Magazine Reader’s Choice Awards

Use the drop down menu under each catergory to choose the product you wish to vote for.
You do not need to vote for a product in each category. You may leave as many categories as you wish blank.

Click submit to enter your votes.

You may vote once per day from March 30th, 2017 until April 14th, 2017.

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America’s Beauty Show 2017

Farouk Systems was at ABS 2017 Chicago this past weekend putting on a dazzling display of innovative colors, inspiring trends and sleek styles. We also saw some fabulous looks for the fellas courtesy of the Esquire Grooming team! Check out the photos below:

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Waves All Day – CHI Ellipse Tool line

Looking for a new way to ~wave~ your client? We got the inside scoop on Farouk Systems’ new CHI Ellipse Tool line from the always-fabulous Farouk Global Artist Anna Cantu. Watch Anna create four different types of waves now!

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Here’s how you can recreate Belle’s two hairstyles from Disney’s “Beauty and the Beast” movie

Even though I dream of becoming a real-life princess who lives in a castle, I know it will probably never happen, especially because Prince Harry is currently taken. However, if I can’t be an official princess, then I can damn well make myself look and feel like one. That’s why when Disney announced the live-action Beauty and the Beast movie, I knew I had to transform myself into Belle. I mean, we do both have brown hair and a passion for reading.

I love how Emma Watson’s hair in the film mimics Belle’s in the animated movie, and that they left that messiness to it. Remember how Belle had that one strand that always fell out of place?

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Ultra CHI Flat Iron – The Best Flat Iron – Manage Your Mane Without Frying It

The key to the perfect coif: Find an iron that straightens your type of hair at the lowest possible heat setting with the fewest passes. Sounds complicated? What it really comes down to is plate material — ceramic and titanium are best. Ceramic plates deliver a very gentle, far-infrared heat that locks moisture into your hair while emitting negative ions. Those little ions close the hair’s cuticles, working to smooth strands and cut frizz. Titanium plates are a favorite of professional stylists and it’s not hard to understand why — they’re super smooth, heat up fast, and are lightweight.

For coarse or textured hair, the Chi Ultra CHI Titanium Straightening Iron won’t lead you astray. (Titanium plates are too harsh to use on thin or damaged hair.) The $120 iron performed similarly to the Bio Ionic 10X, just not as astonishingly well. It may take a few tries to get the hang of it to avoid any unwanted crimps.

There are a lot of flat irons on the market each promising to do the same thing. We started our search by compiling 132 flat irons from popular beauty websites like Sephora and Ulta, the hair-focused online retailer Folica, and the omnipresent Then we dug into the details.

We only looked at 1-inch flat irons with heat settings below 300 degrees Fahrenheit.

When you apply heat to your hair, which is not a living thing, you’re essentially cooking it. And, just like food, it’s easy to overdo it. Short of actually searing your hair, you still run the risk of drying out each strand, which can lead to breakage and split ends over time.

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The Best Flat Iron Brands for 2017

To realize a beautiful hairstyle that is free of stray hairs, curls, and waves, there are no better units than professional flat irons. These styling tools smooth over the face of your hair to form a stick-straight style and are helpful for forming beach-inspired waves. Here is a review of the best flat iron brands on the market today:

CHI Brand

CHI flat irons are thoughtfully designed to fulfill the needs of both the professional user and everyday home user. Their products come in a variety of sizes and colors to ensure that you find an efficient and stylish choice that is just perfect for you. They ensure that you get top quality hair products that make your hair to look great.

read more – CHI Ellipse Tool Line

When you need a style to really deliver…these are the tools that can get the job done. Perfect for professionals (plus, cool enough to intrigue any client!), these Teflon and titanium-made tools combine to create the ultimate smooth, non-stick styling surface for healthier-looking styles. The unique oval-shaped barrels of these tools create natural wave patterns for beautiful styles, and a convenient LED display offers adjustable settings for various hair types. Plus, touch-sensitive technology and the ultra-slim handle design make styling more efficient.

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From Hair to Wear: Introducing CHI® Steam

Meet the latest innovation from CHI® – a line of high-performance irons and steamers that bring the power of the pros to your home, just like our hair care tools.
The line launches this spring with two powerful irons: the Professional Clothing Iron and Electronic Clothing Iron. Both irons feature the same titanium-infused ceramic soleplate as our popular G2 flat iron. This soleplate heats up quickly and provides an extra-smooth glide, so you can easily iron everything from a silky LBD to your favorite fall flannel.

Good news – there’s no previous ironing experience required with the Professional Clothing Iron. With a temperature dial that includes a fabric guide, adjustable steam control and a comfortable handle, ironing is easier than ever. Your co-workers may think your wardrobe is professionally pressed, but little do they know it only took you a few minutes to get that polished ready-to-wear look.

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These Are the Absolute Best Curling Irons, According to Hollywood Pros

Laurie Heaps
Clients: Rowan Blanchardand Sari Carpenter
Recommended Curling Iron: DURA CHI 1 1/4″ Ceramic Spring Curling Iron
“I love it because it creates shine and smooths frizz, heats up fast and doesn’t damage the hair. It works best to create a soft blended curl and undone faux, natural waves.”
DURA CHI 1 1/4″ Ceramic Spring Curling Iron, $99.99

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How to Master Every Single Hair Tool You Have

Tip No. 1: Use Protection

Frequent use of your heat tools causes damage such as dryness and breakage. But, if you prep your hair before you straighten, your strands will be better protected from the direct heat. If you don’t like using product, don’t fret: a protectant serum won’t kill your style’s vibe. “Just use a few drops of serum—it won’t change the final outcome of your hair,” LaFond says.

Tip No. 2: Use Your Discretion

If there’s no need to flat iron all of your hair, then don’t! “Focus on the areas that need it,” LaFond says. “Say you’re growing out a keratin treatment. If that’s the case, just flat iron the roots and slightly touch up the ends.”

Tip No. 3: Comb Through, Girl

Integrate a comb into your straightening routine to get out any bumps or knots that could get in the way. “Take a section of your hair and put the comb into it,” LaFond says. “Place the flat iron above the comb and work your way down. The comb is going to help keep your hair nice and flat so you only have to pass the iron once over the section.” This process will reduce heat damage and will cut down on time!

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I Got a SUPER Long Hair Wig Inspired by Kim Kardashian–Here’s What Happened by Deepica Mutyala

You read that right, I got a long hair WIG inspired by Kim Kardashian and the infamous Cher and their super duper long hair that’s trending RN. My whole life, I was the girl who rocked super long hair. Then, I had an epiphany about a year ago and decided to do something drastic and chopped my long hair off into a bob. Don’t get me wrong, the short hair was fun. Liberating really–but I’ve had an itch to grow it and right now I’m in that awkward hair stage where it’s neither short nor long. You know what I’m talking about.

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From the community: Palatine Resident Larry Silvestri Gearing Up For America’s Beauty Show

Palatine resident Larry Silvestri – President of the Board of Cosmetologists Chicago, which is the largest association of beauty professionals in the Midwest – wants all of the more than 85,000 salon professionals in Illinois and the consumers they serve to know that one of the biggest beauty events in the country is about to happen right here in Chicago … March 25, 26, 27!
Thousands of salon professionals will come to Chicago to attend the annual America’s Beauty Show (ABS), to be held at McCormick Place (West) Saturday, Sunday and Monday — March 25, 26, 27, 2017. Paul Dykstra, CEO of America’s Beauty Show, comments “We were honored to be recognized by Choose Chicago, which announced the 85,000 attendees — who came from all over North America and 35 foreign countries — had a $116 million impact on the local economy. We are proud of the contribution the beauty industry has made and continues to make on the City of Chicago.”

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Beauty Bar: CHI Rose Hip Oil Color Nurture collection

What it is: A new haircare collection from CHI that harnesses the power of Rose Hip oil to boost hair’s overall health.

The range, which includes a Protecting Shampoo, Protecting Conditioner, Repair & Shine Leave-In Tonic, Dry UV Protecting Oil, Dry Shampoo and Recovery Treatment, also includes nourishing silk, Vitamin C and antioxidants.

The products also feature a “UV Protector” to help keep colour fresh.

“The scientifically formulated products, along with its effervescent fragrance of lychee and raspberry combined with musk and sandalwood, revives colour and reinvigorates every strand,” according to a news release.

Safe for all hair types.

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Samantha Jane – CHI Rose Hip Oil Review

Farouk Systems Inc recently released the Rose Hip Oil Colour Nurture line from CHI. It’s been formulated to nourish colour maintenance with rose hip oil, antioxidants and low PH levels. I have 5 of 6 items in the line, I skipped on the dry shampoo as I have dry, curly hair. My hair has no issues with volume or greasiness.

Rose is all the rage lately, and I have been loving it! I don’t know if it’s because I’m getting older or rose scents are less … old lady floral? That being said, none of these products have a true rose scent, so wether you like it or not it really doesn’t come through prominently. It has a very fresh scent, quite light. Some of the beneficial ingredients included in this line are rose hip oil (obviously), silk, vitamin c/antioxidants and UV protector.

Rose hip oil: This oil is easily absorbed and contains essential fatty acids and antioxidants to protect your hair colour.
Silk: Helps to strengthen and protects hair cuticles
Vitamin C/Antioxidants: Rejuvenates hair and creates shine
UV Protector: Protects hair against UV rays that can alter and damage hair colour

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CHI’s Take on the Hottest Oscar Styles

From romantic updo’s to textured waves, the 2017 Oscars boasted an array of both classically polished and chicly modern styles. CHI’s editorial stylist, Albert Luiz, showed us how the stunning stars got their must have looks.

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Miss Universe 2017 – Sneak Peek

On January 29, 2017 at the Mall of Asia Arena in Pasay City, Philippines, the 65th Miss Universe Pageant will air around the world for millions to watch. As the official haircare sponsor for the past 12 years, Farouk Systems has supported the Miss Universe, Miss USA and Miss Teen Pageants with looks that capture the crown.

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CHI’s Vanity Collection By Rocky

The latest collection by CHI, Vanity, is all about strength, boldness and power. The collection consists of a series of innovative hair colors and styles, designed for the woman who commands respect, but doesn’t sacrifice style. Flip through the slideshow below to see the full Vanity Collection!

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Summer Hair Love: CHI’s Tea Tree Collection

CHI Tea Tree Collection:
The Summer Heat is here. The heat of the Summer certainly shifts my skincare and haircare routines. My combo skin and temperamental hair go from combo-normal to oily in the Summer months. I find that I need to wash my hair more frequently and also I need to switch up my products for better results.

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The #CHIparaMi campaign kicked off with celebrity stylist and Univision television personality Jomari Goyso on August 24, 2016, through social media and this exclusive announcement party in Miami at the EPIC Hotel. Dr. Farouk Shami, Chairman and Founder of Farouk Systems Inc., the manufacturer of the CHI® and BioSilk® brands was welcomed by Univision and the event was hosted by Francisca Lachapel. The celebration included styling stations, product displays and discussions about what this campaign means for both Dr. Farouk Shami and Jomari Goyso.

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Zendaya for CHI #REALisBeautiful

On Thursday, July 21st — CHI celebrated their partnership with Zendaya when they hosted an interctive Summer Hair Soiree media event held at The London West Hollywood. The celebration was in honor of CHI #REALisBEAUTIFUL campaign and welcomed over 60 well-known media outlets, editors and influencers alike who each covered the event and interviewed Zendaya.

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CHI partners with Seventeen and 360 Travel

On July 19th and August 2nd, close to 100 teens between the ages of 14-18 were selected and given the appotunity to interact with CHI Haircare when they attended The Fashion Experience, a collaboration hosted by Seveteen magazine and the Westcoast Connection/360 Student Travel. This exclusive event offered the teens a behind the screen ,all the accesss look into top haircare companies.

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Hot Off the Press: Features the CHI T2 Hair Dryer

11 Genius Beauty Products That Are Almost Too Good To Be True

As a beauty writer, I’m constantly searching for beauty products are so completely genius that I feel that everyone needs to know about them. Whether it’s an incredibly pigmented eye shadow, or a lip liner that stops me in my tracks, I’m always on the lookout for the very best in the world of beauty. With that said, I’ve recently discovered a handful of products that go above and beyond my expectations.

What sets these products a part from the rest is just how unique they are. They have either met a need that I didn’t realized I had, or they completely stand out from other products in their category. In short, they contain that certain “wow” factor that I’m always looking for. They’re different, edgy, and a cut above the rest. And their uniqueness doesn’t make them intimidating, either. They’re simply cool beauty products that are guaranteed to make your routine that much more interesting. So, get ready to be floored by these incredible beauty buys. They’ll definitely have you clicking the check-out button in no time. Here are 11 genius beauty items that you need to need to know about.

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Hot Off the Press: CHI won for Best Hairstyling Iron!!


We tried and tested thousands of beauty products to bring you our Editors’ Picks — the holy-grail items that really work. And we asked you, our readers, to weigh in with your must-haves for our Readers’ Choice Awards. Here, we bring you the 2016 TotalBeauty Award winners — the best of the best beauty products that are sure to give you your best selfie yet. No filters necessary, because these products are that good.


CHI Original 1″ Ceramic Hairstyling Iron

The price is 100 percent worth it — the flat iron straightens hair fast and leaves hair shiny and smooth. I also love that it can function as a curling iron, and my hair holds the style all day.

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Farouk Systems creates the CHI Kabloom Brush exclusively for their Beauty Systems Group (BSG) Distributors. This little power packed brush is not only brightly colored with squiggle shaped nylon bristles but also adds fun and unique style to every stroke.

It is also a great retail item for salon customers that fits easily in their purses, gym bags or brief cases. As an added bonus the reverse side of the brush has a mirror to check out your great style.

To purchase stylists and salon owners can purchase the CHI Kabloom Brushes at Cosmoprof Stores or their Sales Representatives.

Ideal for medium to long hair.
Salon cost: $4.99

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100 Best Beauty Products of All Time

Hair Care: CHI 44 Iron Guard Thermal Protection Spray


Designed with the same technology as CHI’s Dual Action Hairspray, this mist is less of a styling product, and more of a prepping tool with an exclusive thermal protection that guards strands from the inside out. Spritz over sections of dry hair prior to styling to reduce the risk of heat damage from irons and blow dryers.

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100 Iconic Products You Need to Check Off Your Beauty Bucket List

Chi Ceramic Flat Iron (Photo 67 of 101)

Chi is the gold standard when it comes to flat irons. It gets hot enough to smooth out the kinkiest of hair textures. The one-inch iron is our favorite because it can also create flawless curls and waves with a flick of the wrist.

Chi 1″ Ceramic Flat Iron ($130)

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Perfect for your carry-on or gym bag, this flat iron is completely cordless so you won’t have to worry about finding an outlet. (Just make sure it’s completely charged before throwing it in your bag.) The ceramic plates lock in moisture and the CHI Ceramic Heater provides optimum temperature control for even heat distribution.

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Breaking News! Farouk Shami Returns to Farouk Systems, Inc.

Farouk Shami, the founder of Farouk Systems, announces today his return as Chairman and CEO of Farouk Systems, Inc. After a short retirement, Mr. Shami realized his passion for the beauty industry and his fellow hairdressers was far more important to him than anything else.

He has devoted the past 50 years of his life to developing new products and bringing new advanced American technology to the industry.

With this change, Mr. Shami will return to what he loves best: working hard to create a safer and healthier work place and environment for both stylists and consumers. He has been a longtime activist bringing forth changes and developing new lines that improve not only the integrity of the hair but are also good for the environment. Mr. Shami owns 23 patents as well as accomplishing many firsts. His return promises to uphold these standards and continue to add to his list of endeavors.

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9 Cult-Favorite CHI Products Brand Loyalists Love

CHI Infra Texture Dual Action Hairspray


CHI’s stronghold hairspray is not just a style tactic — it’s a product of science. Comprised of an ionic and cationic hydration interlink technology, with positive-charged silk molecules that absorb into each strand’s natural structure, the spray not only keeps hair in place, it strengthens it to ward off environmental stressors and significantly improves hydration.

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The best shampoo under $5: Beauty Choice Awards reveal top hair, makeup products

NewBeauty Magazine is out with its annual Beauty Choice Awards, featuring the very best in hair, makeup and skin care products — slotted in categories ranging from Damage Defenders to Luxury Beauty.

The publication’s editor at large, Sarah Eggenberger, joined TODAY Monday morning to share some of their top picks. Here are a few of our favorites from the list — and why NewBeauty loves them so.
Best hair tool that cuts your drying time in half: CHI Touch 2 Touch Screen Hair Dryer, $199

By far the coolest hair-dryer we’ve seen, this lightweight tool was made with the modern woman in mind. Typical hair-dryers don’t offer any extra bells and whistles (what you see is what you get). But this one lets you fine-tune just about everything — think speed, temperature and more — using a color-gauged display screen. Simply slide the dials on the screen with your finger to customize your blowout. And, the back of the dryer is flat, so you can set it down and use it hands-free.

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Shade Collection by Farouk Systems Artistic Team

Farouk Systems, Inc. presents the “Shade” Hair Trend Collection for the 2016 S/S season. The styles were created by Farouk Systems Global Artistic Director; Patrick Kalle, Creative Design Director; Maurice den Exter and Color Director; Richard Jordan as an expression of color artistry combined with an architectural approach.

Each look depicts unique color techniques using CHI Ionic Shine Shades Liquid Gel Color paired with trend setting cuts using angles and degrees. The finished looks provide a sneak preview into the creative fashion minds of the artists and their canvases.

The Color
The ammonia free CHI Ionic Shine Shades Liquid Gel Color takes the center spotlight by providing creativity with a smooth shade transition from base to ends. The results achieved are a blend of colors resulting in a natural 3-dimentional reflection of warm and cool tones along with level and harmony. The line consists of 65 silk infused shades equipped for permanent, semi, and demi color formulations. With 59 color shades, 5 additives, and one clear, CHI Shine Shades will replenish hair while achieving maximum color results.

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Great Travel Gadgets from Mid Life at the – Travel In Style

As you’ve noticed, I’ve discovered a lot of great travel gadgets — and more great travel gadgets — lately.

Today, I want to share some fantastic new finds to get you where you’re going in style and comfort. I have personally used all of them on recent trips — and I am kind of high maintenance when it comes to traveling.

Yes, you read that right: cordless!

That is awesome for so many reasons, including the fact that European bathrooms aren’t allowed to feature electrical outlets so I’ve often had to straighten my hair without a mirror while on a trip. That is, admittedly, a first world problem — but it’s now solved by this beauty. The Chi Escape is small and easy to throw in a carry-on (or your purse), it comes with both wall and car (yes!) chargers and it has its own thermal pouch for safe traveling. I no longer have any excuse for bad hair days.

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BREAKING NEWS! Farouk Announces Reorganization at the Top

CEO and President of Farouk Systems, Inc., Basim Shami, announces two key strategic changes in the company’s management structure, designed to position the company for future growth and global success.

Lisa Marie Garcia, formerly Vice President of Shows and Education, has been appointed to the newly created position of Vice President of Innovation and Product Development. In this role, she will focus on seeking out new products as well as researching the latest technologies and product testing systems. “Lisa’s previous position, as well as her background as a stylist and salon owner, will empower her to ensure that Farouk Systems continues to lead the global beauty industry,” says Basim. Lisa Marie will continue to report directly to Basim Shami, and together they will work to develop product and tool innovations.

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CHI launches “Cree Haz Impacta” an Empowering Campaign for Latina Women

The campaign recently awarded a $2000 scholarship to Omir Jaramillo, member of the Housewives Club in Houston.

Farouk Systems’ CEO Basim Shami proudly announces the launch of “Cree ∙ Haz ∙ Impacta”, (Believe ∙ Do ∙ Impact) for Latina women under the CHI Hair Care Brand. The event took place for the Club de Amas de Casa (Housewives Club) in Houston and was titled “Tributo a la Mujer” (Tribute to Women). It was hosted by Sucesos and Solo Mujeres magazines providing resources and scholarships to help them achieve higher education and a better quality of life. A $2000 scholarship was awarded to Omir Jaramillo a member of the Housewives Club in Houston to help fund her pursuit to attend a Culinary School.

According to Basim Shami, “It is our goal to help women achieve their dreams of higher education that will allow them to provide themselves and their families a better way of life”.

In addition to launching this powerful new initiative, CHI has made a commitment to grant additional scholarships for Latina women. The Housewives Club, a local Houston organization, is composed of mostly women that came into the United States with little to-no higher educational backgrounds. CHI Hair Care became the first company to provide the Housewives Club with a scholarship such as this one.

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Hot Off the Press: Features CHI & Zendaya

CHI & Zendaya say #REALisBEAUTIFUL
One of the most powerful things a stylist can give to a client is confidence. You have the power to make her world a little brighter, to help her walk a little taller and make her feel like she can handle anything that comes her way. CHI is teaming up with Zendaya to celebrate real beauty and confidence with their #REALisBEAUTIFUL campaign. Does your client want to rock Zendaya’s confidence and her curls?! Make it happen! Here’s how:

1. Apply CHI Styling Cream Gel and blow-dry the hair.
2. Use CHI Dry Shampoo at the roots to add volume.
3. Using the G2 Styling Iron, curl the hair in 1-inch sections by wrapping around 1½ times and sliding to the ends. Set hair horizontally, clip and let cool. Learn more about #REALisBEAUTIFUL and get the remaining steps here!

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ABS Chicago Kicks off FAROUK SYSTEMS Successful Interactive Social Media Booth

FAROUK SYSTEMS and the Social Media team had an amazing show at the ABS Chicago show last weekend in Chicago!

ABS Chicago marked the first show of the season leading several shows to follow!

The FSI Social Media Team has been instrumental in running a well-received interactive social media booth — equipped with a photo booth and focuses on offering special giveaways and engagements!

Collectively, the attraction of the booth at ABS alone accumulated an impressive 245,000 impressions!!

Reached 50k Facebook Likes (300+ new followers)
Gained 400+ Instagram followers
#FaroukLive increased by 500+ uses

read more CHI Ionic Shine Shades Liquid Hair Color

CHI Ionic Shine Shades Liquid Hair Color   Get ready to shine! CHI’s Ionic Liquid Shine Shades are here—all 65 of them! This versatile liquid PDS coloring system can be used for permanent, demi- and semi-permanent color formulations, offering ease of application...

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Farouk Systems Celebrates 10 Years in Egypt

Farouk Shami, Founder and Chairman of Farouk Systems, proudly announces the company’s 10-year anniversary in Cairo, Egypt. To celebrate, Mr. Shami was host to over 1200 hairdressers that included 600 salons from the area. Guests attending witnessed first-hand an...

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Estetica’s Exclusive Interview: Farouk & Basim Shami

In 1965 Farouk Shami founded Farouk Systems, giving hairstylists like himself the best possible tools and products to work with. 50 years later, his son Basim is the second generation to head up the company. Don't miss our exclusive interview with Farouk &...

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Houston’s Farouk Shami is Trump’s ‘mane’ man

CW39 NewsFix HOUSTON, TX-- It may be the most famous combover in politics, but Donald Trump's mop wouldn't stay in place without one Houston man. Farouk Shami turned Biosilk shampoo and the Chi hair iron into worldwide sensations. He's also the guy who supplies Trump...

read more Features the CHI Touch 2 Dryer

7 Innovative Tools For Healthier Hair Hair tools take a heaping amount of criticism when it comes to causing damage to your ’do. The high heats and the wear and tear tresses almost always take make hair-protecting products a prerequisite before using one—and split...

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The Best of 2015 Hair Care and Tools Edition

| The Best of 2015 Hair Care and Tools Edition | Hair Oil: Biosilk Silk Therapy

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How To! The Sophisticate Look Step-by-Step by Farouk Systems

How To! The Sophisticate Look Step-by-Step by Farouk Systems A combination of soft, long layers and blonde tones for the fashion-forward – learn how to recreate it! Get the Look! 1. Use SunGlitz Ash Blonde Cream Lightener and Strawberry Blonde Cream Lightener. Mix...

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The Color Guide: 15 Sultry Shades of Brunette

They say blondes have more fun, but we're taking a stand and challenging that notion. Some of our favorite and most pin-worthy looks and styles of 2015 were sported by a brunette (or a temporary brunette—no judgment here). Not to mention that the different shades and...

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Amazing Hi-Tech Beauty Items You Need to Know About

I grew up in a family where technology was always the best. Best gifts, best movie choices,  & just the best conversation starters. In the land of hover boards (okay- they aren't really hover boards! Just Saying!) & various other seriously cool technical...

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Your Ultimate Hair Brush Guide

  Paddle Brush This is your basic go-to for an everyday brush, but it also makes for an awesome blow out. It doesn’t create a ton of volume, but helps flatten out frizz for tons of shine. Try: CHI Turbo Paddle Brush, $11.96,...

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NY Post Calls CHI the Secret Weapon to Trump’s Hairstyle

This article is excerpted from a New York Post article, "Hairdressers reveal the secrets of Donald Trump's hair" by Doree Lewak.  For the complete article, click here. Amy Lasch, a TV and film hairstylist for 30 years, worked on set for the first two seasons of “The...

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16 Bridesmaid Gift Ideas for Every Budget

  Your bridesmaids were there for you every step of the way — they shared in your joy when you got engaged, showered you with items for your new home, planned your last fling before the ring and stood by your side as you recited your marriage vows. Here are some...

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This Beauty Gadget Makes Traveling So Easy

  This ceramic curling iron has a mini clamp, making it ideal for both traditional curling or for use as a wand. The removable cord plugs directly into the wall, and it has three heat settings: blue is 340, green is 375, and red is 392. A full charge will get you...

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