Patrick Kalle is featured as well as the Shade Collection in Russia’s HAIR Magazine.read more
I typically start with a good blowout with a leave-in protector, using tension to create a smooth foundation. CHI 44 Iron Guard Thermal Protecting Spray.read more
Celebrity stylist Tarryn Feldman tagged CHI for a cover look she created with country star Kelsea Ballerini. We gave her tools awhile ago before the changes: https://www.instagram.com/p/BaU-3CHF5wH/ – Screen shot attached.read more
It’s that time of year again. Once autumn rolls around, it seems like pumpkin spice infiltrates all walks of life from more natural pairings like our lattes and pastries to more extreme cases (kitty litter and vodka?!) Hair is no exception to...read more
The new Violet Collection, based on Violet Colors from the CHI Ionic Shine Shades Liquid Color line, is a mixture of several tones inspired by Plums, Eggplants and Cranberries. Working either in tandem or as standalone solutions these ammonia-free, easy-to-apply colors create sleek, wavy and curly looks for a wide array of hair types.read more
One of the most celebrated moments of The Farouk Global Conference Cancun 2017 was the awe-inspiring World of Color Show! Highlighting color trends from all over the globe, we saw a dazzling display of unique styling from each country’s artistic team using the hottest color formulations to create spellbinding looks!read more
The Farouk Global Conference Cancun 2017 had many delightful moments, but when Gabriella took the Gala Night stage, it was by far one of the most memorable! The audience murmurs drew to a stunned hush as their gazes fixed on Gabriella beneath the spotlight – she commanded their attention with her powerful, steady and endearing performance.read more
This is a line that’s unlike any other and it becomes very clear to both the professional and the consumer once they are able to try it. Royal Treatment is exclusive, luxurious, exotic and provides exceptional benefits to the hair.read more
CHI Ellipse Teflon Tapered Styling Wand creates tight, textured curls with front end of the barrel and loose waves with the back end. @chihaircare.read more
Take individualization one step further with the Enlighten Collection! Inspired by the rock and feel of the modern individual, The Enlighten Collection highlights sleek looks with softened metallic glazes! It was created by Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter, and Color Director Richard Jordan.read more
This fall, CHI® is bringing you a brand new way to keep your clothes smooth and fresh with the hands-free Easy Steam™. Yes, we said hands-free.read more
Recently I received the CHI Onyx Euroshine 1” Crimping Iron that provides volume and texture to create unique styles and festival looks. The 1” Onyx ceramic micro-ridged crimping plates produce noticeably shinier results. In addition, the preset temperature settings offer easily recognizable and customizable temperature selection per hair type.read more
Create flawless curls and waves at the push of a button with the CHI Spin n Curl. Hair is drawn into the curl chamber with a ceramic rotating barrel, and it’s timed to create perfect curls. Ceramic heat technology helps distribute heat evenly across the barrel surface to help seal the cuticle, reducing styling damage while locking in moisture.read more
Toronto-based Rocky Vitelli (@rockyvitelli) is no stranger to the limelight. With more than 25 years of experience, Vitelli has served as a trailblazer for innovation in the professional beauty industry and has toured the world over educating and giving stage presentations.read more
New from CHI, the tea tree oil serum is essential for parched hair that feels stiff. Tea tree oil is an all-natural moisturizing solution that boasts antibacterial and anti-inflammatory properties that enhance hair’s hydration, and it feeds the scalp essential nutrients to keep each strand looking and feeling healthy.read more
It seems like the always delightful Miss Universe, Iris Mittenaere, has been everywhere lately! From the sandy shores of Cancun for the Farouk Systems Global Conference to the bright runway lights of NY Fashion Week, just reading about her schedule seems exhausting! We can all relate to the challenge of keeping your style intact while on the move!read more
The CHI Onyx Euroshine 1” Onyx Ceramic Crimping Iron is featured as a giveaway in the Nov/Dec issue of Sophisticate’s Hairstyle Guide Magazine on sale nowread more
Farouk Systems’ team of Global Artists represented CHI while styling hair backstage at the Alyce Paris x Kalani Hilliker show during New York Fashion Week Spring/Summer 2018. They created a wide array of styles, including radiant slick backs and gorgeous topknots along with other fun, fashion-forward looks.read more
Popsugar – 10 Hottest Fall 2017 Haircuts – Features CHI Rose Hip Oil Color Nurture Dry UV Protecting Oil
The large, loose waves give this cut body and soft movement,” said Heaps. To re-create Kendall’s romantic-meets-modern curls, reach for a jumbo curling iron, such as the Biosilk Titanium 1 1/4″ Spring Iron ($80), to create that larger wave pattern.read more
Whether you’re trying to figure out what to do with your second day hair or looking for a runway-inspired style to match your new designer ensemble, instead of dry shampoo, grab a pomade and comb, then work your hair in a Grease Lightening-inspired manner.read more
The Farouk Light it Up conference in Cancun, Mexico was truly amazing. Mr. Farouk and his team brought all of their amazing products together, highlighting the innovative BioSilk and CHI lines.read more
CHI Air Ceramic Mini Travel Hair Dryer. With infrared heat, this CHI Air Ceramic Mini Hair Dryer ($40) will help you achieve those glossy locks at an affordable price.read more
Instead of flipping switches, this ionic dryer lets you use a touchscreen to precisely calibrate its speed, temperature, and ionic output. Touch 2 Hair Dryer, $190, ulta.com.read more
Farouk Global Conference 2017 (@farouksystems) that took place in Cancún, Mexico from August 25-28 2017, combined educational workshops, business coaching, inspiration, networking, entertainment (like appearances by Nelly) and new product launches.read more
Ellipse 1 ½” Hairstyling Wand. A distinctive oval-shaped barrel that combines Teflon and titanium makes for the ultimate styling surface. It’s perfect for creating loose waves or effortless, undone curls on medium to long lengths.read more
A pair of businessmen are providing sleep-soft shelter and free haircare products to Houston’s Harvey survivors. “Mattress Mack” Jim McIngvale and Farouk Shami, who founded the Chi hair products company, have teamed up to make Houston even stronger by providing more relief for Harvey survivors.read more
Farouk Systems has made numerous stops throughout the Houston area to give away free supplies and products. Their donations have undoubtedly been a lifesaver for many.read more
Weightless spray with white truffle and pearl provides instant brilliant shine to all your hairstyles. A lightweight shine spray with a luxurious fine mist, that adds incredible shine and gloss to dull hair. Use as a finishing touch to styles, helping to add depth and dimension to color while eliminating frizz. UV protectants shield hair from UV damage and color loss.read more
Effortless, undone curls are easily created with an oval-shaped barrel that combines Teflon and Titanium for the ultimate styling surface. The 1 ½” barrel is perfect for creating loose waves on medium to long hair.read more
From August 25th through 27th, 2017, Farouk Systems, Inc. hosted its biennial global conference at the Moon Palace Resort & Spa in Cancun, Mexico.read more
For an elegant style for your own curly haired clientele, CHI artist Rocky Vitelli walks us through how to create a faux bob on McCullough. In five minutes, Vitelli created this look on naturally textured hair during the Farouk Global Conference in Cancun.read more
The Event: Farouk Systems Inc. biennial Global Conference took place in Cancun, Mexico August 25-28 2017. The theme for this year’s conference was Light it Up, and Friday night’s welcome party certainly lived up to that hype. The poolside party featured music artist Nelly as its headliner, as guests danced to his latest and greatest hits in light-up glasses and decked out in neon bracelets.read more
Farouk Systems is returning to Cancun, Mexico with more education and inspiration from Global Artists than ever before! Top top the weekend off, we just got word that entertainment will be explosive this year!read more
Farouk Systems Global Conference Cancun 2017 will be live-streaming in blocks (full schedule below) starting from TODAY through Sunday, August 27th so you can STILL be part of the action, innovation and education… no matter where you are!read more
This unforgettable conference started with a star-studded World of Color Show followed by the General Session, and ended with a touching Gala Night, where the legendary Farouk Shami acknowledged those affected by Hurricane Harvey, and the devastating effects that it had in the brand’s hometown as well as the southern hairdressing industry.read more
Gorgeous styling takes a cool cut and color to the next level, and while we were at the Farouk Systems Global Conference, we caught plenty of tips and tricks to take upstyles up a notch. Check them out below.read more
What happens when CHI global artist and #ONESHOT nominee Rocky Vitelli creates a razor-cut bob on BTC’s Facebook Live?! It reaches more than 750,000 people (and the number is still growing!). Rocky and BTC were in Cancun for the Light It Up Farouk Systems Global Conference when we went live to go over this major transformation…and you all loved it!read more
Watch Farouk Systems educator and #ONESHOT nominee Cynthia Diersen create a smoky metallic shade on Facebook Live at the Farouk Global Conference in Cancun. Cynthia used the new violet tones from the Farouk Shine Shades collection and shared a ton of tips. Check ’em out!read more
When Farouk Systems, Inc. goes big…THEY GO BIG. We’re in Cancun for their Farouk Conference and the hair, the education and the parties are lighting it up! With more than 13 countries represented, the Farouk team has brought their international community together for three days of education and inspiration (plus some pool time!). Here’s a look at everything we’ve seen already—from backstage prep to an oceanside Nelly concert.read more
While at the Farouk Systems Global Conference in Cancun, we caught up with the Esquire barbers and honestly, we could hang with the Esquire crew and their good-looking models all day. Here are a few tips when it comes to men’s fades and the always-on-trend pompadour!read more
Farouk Systems, Inc (@farouksystems) kicked off their much anticipated #LightItUp Global Conference with an epic opening night. Dr. Farouk Shami took to the stage to welcome over 400 top Farouk platform artists, hairdressers, industry leaders, journalists, celebrities and influencers from 150 countries.read more
It’s gettin’ hot in here! Farouk Systems Inc., the maker of BioSilk, CHI, and Esquire Grooming, announced today that rapper Nelly will headline the 2017 “Light It Up” themed Farouk Systems Global Conference in Cancun, Mexico. The Farouk Systems’ Global Conference brings together hairdressers, industry leaders and innovators from across the country in late August for branded presentations, educational workshops, business coaching, networking and fun in the sun.read more
Micro-edges create instant volume and texture as plates heat up to 425F. CHI Onyx Euroshine 1″ Crimping Iron. The Miss USA Competition has changed quite a bit over the last 15 years, save one major constant: Farouk Systems. The Company currently serves as the official hair care sponsor for the trifecta of pageants including Miss Universe, Miss USA, AND Miss Teen USA.read more
New York Fashion Week Spring/Summer 2018 kicked off last week and Farouk Systems was there in the heart of the action, styling hair for dancer/actress, Kalani Hilliker’s new line for Alyce Paris.read more
CHI’s cult-fave dry finishing oil is perfect for color-treated babes who want to protect their hair from fading while adding shine and keeping frizz at bay. It boasts UV protection and a mixture of beneficial ingredients, including rose hip oil to nourish and promote shine, silk to strengthen, and vitamin C to rejuvenate.read more
Farouk Systems – We want to extend a helping hand to the salons impacted by Hurricane Harvey. Please reach out to us so that we can assist you in getting back on your feet. Send us a message with your contact information and we will help you restock what you’ve lost due to the flood.read more
Sophisticates Black Hairstyle Guide – Sept 2017 – features the CHI Deep Brilliance Blow Dryer. Create brilliant shine with this dynamic hair dryer boasting an AC motor that generates 1875 watts of powerful airflow and heat, making drying time quick and quiet. The ergonomic handle design with grip detail provides comfort and balance during styling.read more
On August 25-27, 2017, Farouk Systems, Inc. hosted its biennial global conference. Titled “Light it Up”, the 3-day company event showed Farouk Systems’ ability to brighten the future of beauty professionals with the latest advancements and technology the industry can offer.read more
The Colorist features CHI Blondest Blonde on page 22. CHI Blondest Blonde Ionic Powder Lightener is a revolutionary dust free powder containing silk proteins that lightens exceptionally fast and contains silk proteins, making it gentler on the hair.read more
Whether you’re in a rush in the morning or you’re wearing a bright, patterned dress, some times a ponytail is the answer. Who are we kidding? A ponytail is always the solution. It’s classic. It’s easy to create. And, if it’s good enough for Queen Bey (aka Beyoncé) on the red carpet, then it certainly works for any occasion.read more
Rocky Vitelli, Global Artist for Farouk Systems launches his latest VANITY collection of confident, glamorous styles with the very latest on-trend colours achieved with CHI Shine Shades.read more
The CHI Onyx Euroshine 1” Crimping Iron gives a very tight crimp that is pretty cool – it’s a unique texture that makes for a very different hairstyle if you want to go all out and give yourself some full on crimping.read more
In case you haven’t noticed, texture is trending. That’s right, springy curl, loose wave and volume-amping crimp are on scene and are not apologetic about taking over center stage. It’s evident on the runways and in the media, and is now spilling over into the mainstream.read more
Last-minute school supply shopping, busy morning traffic and late night study sessions are back! As we settle into the routine once again, it’s important not to forget the one thing that can always help us look our best – our hair! Miss Universe, Iris Mittenaere, shows us how to sport a fresh new style in under 5 minutes when you are short on time! You’ll look great while turning heads on campus (or at work).read more
Michelle Lee, Allure’s editor-in-chief, announced in the September issue that the publication will no longer use the term “anti-aging” in any future stories. Because of this decision, their September issue is making the news and receiving even more coverage!read more
First, we recommend prepping the hair before styling. Using products like CHI’s Silk Infusion, not only works to reconstruct hair damage, but also prevents future damage as well. Here at Beauty Coach, we strongly suggest CHI’s Onyx Ceramic Crimping Iron. Ceramic irons heat the hair by distributing the heat across the ceramic plates evenly, making sure not to overheat the hair.read more
Style It: “The large, loose waves give this cut body and soft movement,” said Heaps. To re-create Kendall’s romantic-meets-modern curls, reach for a jumbo curling iron, such as the Biosilk Titanium 1 1/4″ Spring Iron ($80), to create that larger wave pattern.read more
Edwin Hofstede’s new appointment featured. New Blondest Blonde Formula is featured in Modern Salon August 2017.read more
Now, it’s time to iron. Turn the heat up and the steam off on your CHI iron. Use the specifics from your transfer paper for heat settings and timing. Once the temperature is right, place the iron-on onto your tag, and apply pressure as you set the iron down on top.read more
Rocky Vitelli has more than 25 years of mane experience under his belt and it shows in the incredible work he creates. This Toronto-based stylist is known for haute couture hair looks. His titles include Farouk Systems Global Artist and Artist Director at Locale J Salon in Ontario.read more
CHI Rose Hip Oil Color Nurture Dry UV Protecting Oil. Just because summer’s in your rear view mirror doesn’t mean your mane is safe from the sun. One Study that examined the effects of UVA rays – which are constant year-round and can penetrate windows-found that exposure caused hair to become progressively weaker. Other research shows that these rays are especially cruel to color.read more
Crimping is back-but it’s changed since first hitting it big in the 80’s. The old school full head of crimped hair is no more. These days, experiment by sand-wiching select sections for dualtexture effects so some hair remains smooth, similar to Ariana Grande’s ponytail.
Another update? Today’s innovative technology helps cut down on heat damage. The CHI Onyx Crimper [$149.99, loxabeauty] has 1-inch ceramic plates that can be heated to the right temperature for your hair type [370F for fine, 395F for medium, 425F for coarse]. Just to be sure to prep hair with a heat protection spray before you crimp!read more
Farouk Systems Inc. launched newly upgraded formulations for Chi Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, silk protein.read more
Rocky Vitelli. Farouk Systems Global Artist and Artist Director Rocky Vitelli of Farouk & Locale J Hair Design in Toronto, Canada has over 25 years in the hair business. We talked to him to get his take on what trends to look out for in 2018, like this eccentric blue, curly bob by the stylist himself! “Vivid colors are going to be popular, shades like orange, red and blue, using new techniques like color blocking.”read more
Miss Universe, Iris Mittenaere, shows us how to create two perfect summer looks using her favorite CHI styling products and tools!read more
Estetica Summer Issue – features: pages 16-17 Rocky Vitelli is quoted plus an image from his collection Pop Culture. Page 96 – Farouk Systems at the ABS Chicago. Page 105 – CHI Luxury Black Seed Oil is Featured.read more
Our upcoming Cancun Conference color show revolves around the World of Color and our artists and color teams are constantly exploring this world – creating new and innovative techniques with CHI Color tools and products!read more
Farouk Systems, Inc., Houston, TX, was founded in 1986 by Dr. Farouk Shami, a hairdresser on a mission to provide the professional beauty industry with the most advanced American technology based upon education, environment and ethics. Today. Farouk Systems distributes its products throughout the US and to more than 100 countries worldwide.read more
Unless you want to spend your vacation averting your gaze from all reflective surfaces, don’t deviate from your regular hair styling regimen either. The travel-friendly fix: Pack stumpy versions of your standard curling iron, dryer, and flatiron. I bought a similar set to this trio several years ago and it’s been my constant companion on every single holiday I’ve taken since.
CHI City Chic Travel Size Hair Tools
BUY FROM: Jet, $150read more
On IG this morning, Christopher said he’ll release the BTS look of how he created Letoya’s look, but he revealed that he used BioSilk and Chi Haircare products to create the molded, yet soft, look.read more
The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off. Master this look with the help of Farouk Systems, Inc. Global Artist Anna Cantu. We broadcasted her LIVE on Facebook creating this textured illusion bob during Miss USA 2017 in Las Vegas. Watch the video below, and check out her how-to on 2016 Miss Teen USA Karlie Hay!read more
Take the tours for the CHI Ellipse Tools! Their unique combination of Teflon and Titanium create the ultimate non-stick styling surface, perfect for creating healthier looking styles filled with body and bounce! Discover which tools are the best for your preferred looks!read more
With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look. Highlighting and amplifying her natural hair texture, Albert shares his step by steps tips and the key CHI products used to achieve her winning look.read more
Style It: For the same volume and shine as Felicity, apply a styling cream to damp hair and then blow-dry in medium sections using a large round brush. Finish with a shine spray. Try CHI Rose Hip Oil Color Nurture Dry UV Protecting Oil ($17).read more
No other straightener has the appeal of Chi, the brand that’s set the standard for hot tools and conveniently falls in the mid-priced range. You can’t go wrong with their 1″ styling iron that comes with an LCD screen to read the temperature plus smart controls. Use if you want super smooth, frizz-free hair.read more
Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.read more
CHI 44 Iron Guard. This is a must-have when heat styling your mane. Sprayed on before styling, an anti-breakage formula seals the cuticle to prevent future damage. The best part? No added build up. $14, Target.comread more
The CHI Rose Hip Oil Color Nurture Protecting Conditioner is featured in the Summer issue of NewBeauty Magazine. Ulta is credited.read more
With CHI as the official haircare sponsor for the 2017 Miss USA Pageant, Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough‘s crowning look. Highlighting and amplifying her natural hair texture, Albert shares his step by step tips and the key CHI products used to achieve Kára’s winning look.read more
Carry around a mini hair flat iron-CHI.com. Everyone waits for the warm weather to roll around each year! However, it’s no secret that girls with bangs hate the humidity and dread the long, hot summer days.read more
Whether it’s tight coils or loose, feminine coils, everyone loves a curl. Give your client the ultimate curly ‘do with this voluminous look from Farouk Systems. Golden, bouncy curls are brought to life with volume and shine—giving your client the perfect glam, red carpet look. The DURA CHI Collection showcases runway-inspired looks and the salon-worthy interpretations with styles ranging from smooth rippling curls to untamed tousled tendrils.read more
Once your sheets are printed and cut to size, it’s time to iron. Directions vary by the type of transfer paper you purchase, but make sure you’ve turned the heat on and the steam off on your CHI iron.read more
Behind the Chair, June 2017 Features: Anna Cantu for the August 20-22, 2017 line up, Tammy Mixon step by by updo, page 96 CHI Color Illuminate, page 175 CHI Ellipse Styling Wandread more
CHI Professional 1″ Ceramic Flat Iron. “I’ll use this to create that undone look that’s super trendy right now. After curling hair and letting it cool, I run this over the ends for a straighter effect and then tap the iron over any areas that are veering towards Shirley Temple-ish. The tapping helps to flatten and smooth without completely crushing the curl, and instead leaves a nice wave pattern behind.” —Laurie Heaps, celebrity hairstylistread more
For color-treated hair, Chi Total Protect protects against heat styling and color-fading. For thick strands that a need little help in the manageability department.read more
Pageantry Magazine, Summer 2017. Pages 14-15 – CHI Oscar Step by Step. Red Carpet Miss Universe – CHI Logo on Step & Repeat. Page 44 – Anna Cantu and CHI Haircare backstage at Miss Universe. Pages 46-47 – CHI Oscar Step by Step.read more
The CHI Deep Brilliance Silk Conditioning Relaxer is a multicultural relaxer that gives hairdressers education, increased confidence and opens their minds to work on all types of textures. Use CHI Silk Infusion and CHI Volume Booster together to set the styling foundation for just about any texture, giving hair strength, shine, and control.read more
The new CHI Onyx Euroshine 1-inch Crimping Iron provides volume and texture to create unique styles. The ceramic micro-ridge crimping plates shiny results while the preset temperature settings make it easy to adjust the temperature to best suit each hair type.read more
Estetica, June 2017 – features “Pop Culture Collection” by Rocky Vitelliread more
BIR, May – June 2017. Page 20 – features the CHI Onyx Euroshine Crimper. Page 28 – features Dr. Farouk Shami with Miss USAread more
I got the Chi Ellipse Titanium Hot Styling Brush. It’s hot an oval head that heats up all the way around so that you can wrap your hair around the brush and curl it that way if you want. The display is digital, telling you exactly hot hot the brush is before you start using it.read more
Kara McCullough carries around the tiniest size in her purse. Chi “I keep this in my bag for flyaways because humidity is serious and natural hair and humidity don’t seem to mesh well,” said McCullough. McCullough carried a tiny .5 oz on-the-go bottle with her. You can find different sizes here.read more
Farouk Systems Inc. Wins the 2017 Stylist Choice Awards for “Favorite Tool Company” & “Favorite Flat Iron”
Farouk Systems Inc. made an award-winning appearance by capturing 2 Behind the Chair Stylist Choice Awards on Sunday, June 4, 2017 at the Premiere Orlando Mainstage Theater, Orlando Convention Center.read more
Beauty Store Business, June 2017 – Features Touch 2 Dryer and Deep Brilliance
Beauty Store Business, June 2017 – features: Page 20 – CHI Touch 2 Dryer Page 30 – Esquire is mentioned by Cosmoprof’s Larisa Love, Page 50 – Deep Brilliance Shine Serum
CHI Ceramic 1” inch Hairstyling Iron. A good flat iron is a necessary investment and this one is at the top of its game. To get best results, start with a heat protectant, make sure hair is bone dry, then section it off and start straightening. And don’t limit your tool’s potential — if you bend them the right way, flat irons can also create the prettiest curls.read more
Launchpad Magazine, June 2017 – features the CHI Rose Hip Oil Dry Shampoo on page 60. Smell the Roses. Enhanced with nourishing blend of rose hip oil and antioxidants, CHI Rose Hip Oil Color Nurture Dry Shampoo preserves hues while eliminating odors. @chihaircareread more
Women’s Wear Daily, May 2017 – features: Page 21 – CHI Illuminate Conditioner, Page 27 – CHI Onyx Euroshine Stylerread more
For the past 15 years, Farouk Systems has been the official haircare sponsor for Miss Universe, Miss USA and Miss Teen. They provide their team of hairstylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast. In addition, Farouk Systems provided each girl with full service haircare and products from their CHI Haircare Line.read more
Kára McCullough’s Winning Look “The new Miss USA came to Las Vegas with a plan! She wanted to win. Under her terms. She wanted to stay true to herself and her natural hair texture! Kára had been introduced to the CHI Deep Brilliance system a short while back. She realized it was the perfect type of protection and moisture for her natural curls!” – CHI Hairstylist Albert Luiz. How Albert got the look: To complete her competition look, I used the CHI Ellipse Tapered styling wand and CHI Magnified Volume Finishing Spray to enhance her texture.read more
Kára McCullough looked stunning as she was crowned Miss USA 2017 back in mid-May. We were fortunate enough to speak with the man responsible for creating McCullough’s winning look, Farouk Systems Global Artist Albert Luiz.
“The new Miss USA came to Las Vegas with a plan! She wanted to win under her terms by staying true to herself and her natural hair texture.”read more
“I keep a bottle of CHI Silk Infusion for Hair and Skin on me for those flyaways. I also put it on my hands, every now and again.” If you were one of the many that tuned into the Miss USA 2017 pageant, you probably wondered. It takes self-confidence, a great hairstylist and makeup artist, eloquence, grace, intelligence and the right beauty products. Kara McCullough had all of the above, which is why she took the title.read more
Farouk Systems Sponsors Miss USA for its 15th Year. For the past 15 years, Farouk Systems has been the official hair care sponsor for Miss Universe, Miss USA and Miss Teen, providing its team of stylists to help the contestants with their preliminary competitions, dress rehearsals and the live broadcast.read more
Kontrol Magazine, Spring 2017 – Features CHI Rose Hip Oil as product of the month. @kontrolmag #Kontrolmag #Breakthroughread more
When you’ve got 12 CHI Haircare stylists to prep and style 51 beauty queens, you can bet it’ll be a weekend of glamour with a side of organized chaos. For more than a decade, Farouk Systems, Inc. has sponsored Miss USA and we were there in the middle of all the backstage action to watch it all come together.read more
This year’s pageant had significant meaning with an emphasis on empowering women. From the impressive list of judges to the inspiring stories of many of the contestants, these are young women striving to reach their goals and to make an impact on the world. Each one of their stories can inspire and uplift all of us to achieve great things.read more
Farouk Systems is a longtime sponsor of the event and our CHI and BioSilk products – utilized by the amazing CHI Global Artists and esteemed styling team – were there to make each contestant look and feel her absolute best! Miss USA 2015 Olivia Jordan was there to host in the CHI Lounge and received a team effort for her flawless, camera-ready styling from Anna Cantu, Judi Yount and Tammy Mixon!read more
The faux bob is a great style when your client wants to rock shorter locks without the long-term commitment of chopping it all off. Master this look with the help of Farouk Systems, Inc. Global Artist Anna Cantu. We broadcasted her LIVE on Facebook creating this textured illusion bob during Miss USA 2017 in Las Vegas. Check it out!
But first, some of Anna’s top tips when creating this style:
If she has fine hair, create volume and texture by going in close to the scalp with the CHI Onyx 1-inch Ceramic Crimping Iron and pressing the iron down just once.
At the parietal ridge, create a section from ear to ear and braid it out of the way so it hides under the rest of the hair. This creates the illusion of shorter length and doubles as your foundation if you need to pin later.
Hairspray vs. CHI Spray Wax: If you’re going for a smooth, polished look Anna recommends finishing the look with hairspray. If you are aiming for a more textured final look, Anna suggest spraying some Spray Wax to keep the hair in place.
Watch the full how-to below!
The Finished Look!
When Kára McCullough won the Miss USA crown last night, she was put in the spotlight for some problematic comments on healthcare and feminism. While speaking during the pageant’s Q&A section, Kára asserted her beliefs that health care was a privilege (as opposed to a right) and attempted to distance herself from the word “feminism.read more
Instead opting to wear her hair in silky smooth locks like many women, Kára decided to wear her natural for the beauty pageant. The look, which was styled by CHI Haircare’s Albert Luiz, certainly caught some attention the night of and before the big show.read more
Instagram via @farouksystems
Miss USA is known for its glitz, glamour and exciting hair moments. So when we got our invite to cover the weekend-long competition, we packed our bags for Vegas and prepared ourselves for a weekend of hairspray, extensions, tiaras and ball gowns!
This year marked the 12th year that Farouk Systems, Inc. sponsored the event and you can bet their CHI Haircare team created some amazing styles. Here are the six Miss USA hair moments you have to see!
Beauty Launch Pad – CHI chosen as Strand Savior
A unique reconstructing treatment rebuilds the cuticle with keratin, improves elasticity and staves off future breakage. CHI Keratin Leave-In Conditioner.
Estetica Magazine – Rocky Vitelli Featured
Estetica, May 2017
Rocky Vitelli quoted
CHI Mentioned at ABS page 128
Rocky Vitelli featured page 13
Healthy Hairdresser, May 2017
Page 30 – Features the CHI Ellipse Tools
Healthy Hairdresser – Features CHI Ellipse Tools
Hair Russia Magazine – Features and Quotes Patrick Kalle
Hair Russia, Issue #136
Page 80 – Features a style trend quote from Patrick Kalle
Short Hairstyle Guide, Summer 2017 – Features Rocky Vitelli
Short Hairstyle Guide, Summer 2017
Page 84 – Features 2 finished looks by Rocky Vitelli
Page 86 – Features finished look by Rocky Vitelli
Short Styles, Summer 2017
Page 93 – features a finished look by Patrick Kalle
Short Styles, Summer 2017 – Finished Look by Patrick Kalle
Farouk Systems. CHI Products. Instyle, June – page 53 features CHI Spray Wax with Zendayaread more
Press – BIR – BIR, Issue #3 – Mentions Farouk Shami as a recipient of the ISBN Legend Award on page 4read more
CHI Onyx Euroshine 1” Onyx Ceramic Crimping Iron provides volume and texture to create unique styles. The 1” Onyx ceramic micro-ridged crimping plates produce noticeably shinier results. In addition, the preset temperature settings offer easily recognizable and customizable temperature selection per hair type.read more
While CHI® irons are the perfect tool to help with wedding crafts, we’ve got good news – they can also help polish off your day-of looks. Use the iron to vertically steam any wrinkles there may be in the bridesmaid dresses or wedding gown.read more
CHI on Fox Chicago – Mother’s Day Gift Idea Roundup
The clock is ticking down to Mother’s Day but you still have two weeks left to find the perfect gift. Since time is still on our side, I went to FOX 32 Chicago to share a round-up of gift ideas. From the Glam Mom to the New Mom, there is something thoughtful for everyone.
With every season comes new beauty products, so many that it can be overwhelming!
The Ultra CHI Blushing Bloom Iron was on KWTX – TV
We found some that are highly recommended and even tested a few for ourselves. Find a link to the items on the right hand side of the page.
Spring is always a busy time of year. Whether you are planning summer vacation with the family, road-tripping a few states away for a friend’s wedding, or traveling for work, your calendar is probably filling up - and filling up fast. With traveling comes packing. You...read more
Hair Straightener. CHI Ceramic Hair styling Iron another hair essential raved by many to straighten out frizzy hair. You can even run a straightener over a braid for instant waves!read more
lan Kravetz, president & COO of LMCA said, “Farouk Systems and Milady will be a powerhouse partnership, especially offering products under the Milady brand.” Kirsten Fallon, LMCA director of licensing, added, “The Milady licensing program is brand new … Farouk Systems is our first licensee.read more
When you’re doing a relaxer treatment, product becomes super-important, and with CHI’s newly reformulated Deep Brilliance Olive & Monoi line, your client’s hair is going to get all the protection it needs. Each product in this line is enriched with olive oil and monoi oil as well as shea butter and silk that work together to revitalize chemically-treated tresses. Learn more about the product here.read more
Healthy Hairdresser, April 2017 – Features the CHI Ellipse tools on page 30read more
Once or twice a week, I do a deep conditioning treatment – lately I’ve been using this one from Schwarzkopf. The days I don’t do a deep conditioning treatment, I use aleave-in for blonde hair. When it’s not looking too shiny, I use a pinch of Farouk Pearl Complex on my ends.read more
In addition to this brand new segment of education, Premiere Orlando offers the largest exhibit floor in the industry, reaching over seven acres featuring over 800 exhibitors including attendee favorites such as Matrix, Redken, Conair, Aquage, Farouk, Moroccanoil, American Crew, CND, Young Nails, Repechage and Satin Smooth just to name a few.read more
“As we all know, during summer months the hair loses moisture,” says Lisa Marie Garcia, president of innovation for Farouk Systems. “Use the CHI Deep Brilliance Olive & Monoi Deep Protein Masque, a protein strengthening masque that not only reconstructs the hair, but also enriches the hair with immediate shine and moisture.read more
I like the CHI Ellipse ¾” — 1 ¼” Teflon Tapered Styling Wand to get this look. Make a curling iron or curling wand and start wrapping pieces of hair. Start at the mid-shaft of the hair. Curl in alternating directions for a natural look, but be sure to curl the pieces closest to your face AWAY from the face.read more
Readers’ Choice Winner: CHI Original 1″ Ceramic Hairstyling Iron
Why: This makes my hair so silky and smooth, and it stops frizz. It heats up quickly and cuts my straightening time by 75 percent. It’s an excellent investment.
Farouk Systems rolled out CHI Deep Brilliance Olive & Monoi Line, a hair care line and relaxer system, which is enriched with both olive oil and monoi oil for “ultimate hair rejuvenation,” said the company. The restorative line includes everything from a masque to a sheen spray. Each product is enriched with olive oil, monoi oil, shea butter and silk that collectively work together to revitalize chemically treated tresses and prevent damage from daily styling. Olive oil is notable for its ability to permeate the hair shaft to condition the scalp thus improving the elasticity of hair.read more
CHI was seen on Season 5 of Nashville (3 time Golden Globe Nominee) Episode 7.read more
Canadian Hairdresser Magazine, April 2017 – features: Page 16 Dr. Farouk Shami with Miss Universe, Page 93 Miss Universe Style Illuminate Oil, Page 94 BioSilk Curling Iron.read more
DURA CHI HANSHOT DRYER. This no-handle, hands-free dryer stands alone on a flat surface, allowing you to use brshes and stylerrs more efficiently. $145, farouk.loxabeauty.comread more
Press-Fashion GXD Magazine: It it always amazing to surprise you loved one with a special gift on valentines day. But What about the singles? Here are some great finds for your single friends on Valentines Day in our Love Gift Guide. By Andrea Bullockread more
Press – Gladys Magazine – Springtime has arrived! Temperatures are rising, flowers are blooming and fresh, vibrant Spring/Summer 2017 collections are launching like crazy beckoning a most welcome move towards bronze eyes, gilded, fresh skin and flushed lips. Here are 17 beauty, hair and skincare products that will expertly catch you up with the new season’s looks!read more
Then last year I came across the CHI Air Tourmaline Ceramic Curling Wand, which heats up in 60 seconds. Essentially – something you plug in before you put on your mascara and it’s heated up to temperature by the time you’ve applied your second coat. It also gives my hair an amazing shine. I then wondered if CHI had a similar flat iron… and oh yes they do, but the best part? The CHI Air Expert Classic Tourmaline Ceramic flat iron heats up in 30 seconds!read more
CHI Tea tree oil isn’t just for clearing up pimples. Its antiseptic and calming properties make it a brilliant option for sorting out any scalp problems. Combined with peppermint oil, silk and chamomile, the invigorating formula soothes, removes buildup, and balances your scalp’s natural oil levels.read more
The hands-free drying stand enables the dryer to stand alone on a flat surface and is great for those who have a hard time gripping and holding handles, it also allows for consistent control over the dryer to produce a multitude of styling techniques.read more
The CHI Deep Brilliance Olive & Monoi Oil Optimum Moisture line combines the hydration of Olive Oil with Monoi Oil’s unique blend of Coconut Oil and Tiare Gardenia flowers that helps strengthen hair while reversing damage and protecting hair from future damage. This line provides moisture and reconstruction to textured and chemically-treated hair, while promoting healthy more manageable tresses.read more
The CHI Deep Brilliance Olive & Monoi Conditioning Relaxer System is formulated using a rich blend of Silk, Olive Oil, Monoi Oil, and Shea Butter replacing harsh relaxer systems with a nourishing and conditioning new formula.read more
The CHI Deep Brilliance Hair Styling Tools feature black titanium plates along with a ceramic heating system that provides fast, even heat allowing for faster styling on coarse to highly textured hair with fewer passes. The combination of Black Titanium and Ceramic help prevent hair damage and dryness.read more
CHI Silk Infusion is a product rich in various treatments enhanced with chaste silk together with soy and wheat proteins and is free of alcohol. The product assures deep penetration of silk proteins and protects your hair against the environment and thermal styling.read more
Best Hair Dryer No.1: CHI Rocket Dryer. Readers say this luxury hair dryer cuts their dry time in half and gets the job done with salon results.read more
Spring cleaning isn’t just a chore; it’s more like a super chore. It’s the time when you’re supposed to flip your mattress, wash your window screens, and do a dozen other things on Martha Stewart’s list. That’s why we couldn’t help but notice some of the gadgets at the 2017 International Home and Housewares Show that promise to make cleaning a wee bit easier.read more
The CHI brand is one of the most well known producers of hair-care and hair-styling products on the market today. And the CHI flat iron reviews have shown that it is working very well: Many women would recommend a CHI flat iron to their friends and family.read more
Looking for a new way to ~wave~ your client? We got the inside scoop on Farouk Systems’ new CHI Ellipse Tool line from the always-fabulous Farouk Global Artist Anna Cantu. Watch Anna create four different types of waves now!read more
Farouk Systems is excited to announce that from more than two thousand different product submissions and hundreds of nominated products, the CHI Onyx Euroshine Hair Styler has been selected as the winner for the Styling Tools for Super Shiny Hair category. The winners are featured in the Spring/Summer 2017 issue—on stands in April!
The Beauty Choice Awards recognizes more than 100 of the industry’s best products, spanning categories including makeup, skin, hair, nails, smile, body and anti-aging, for what it is that truly sets them apart. Winners include cult-classics and new launches, as well as groundbreaking innovations.
Farouk Systems is excited to announce that from more than two thousand different product submissions and hundreds of nominated products, the CHI Onyx Euroshine Hair Styler has been selected as the winner for the Styling Tools for Super Shiny Hair category. “We are honored to be selected for this prestigious award and would like to thank NewBeauty’s readers, beauty experts and editors for casting their votes for the CHI Onyx Euroshine Hair Styler.” says, Dr. Farouk Shami, Founder and Chairman of Farouk Systems.
The Farouk Systems styling team, headed by Albert Luiz and Luis Enriquez, demonstrates three recreations of style worn by Academy Awards attendees. All are refreshed, modern takes on classic formal ‘dos.read more
It’s time to make your voice heard! It’s our fourth round of voting for our 17th Annual Stylist Choice Awards! Vote now for your Favorite Overall/Of The Year and you’ll be entered for a chance to WIN 2 FREE TICKETS TO BTC’S COLOR, CUT & STYLE 2017 IN AUSTIN, TEXAS—VALUED AT OVER $1,000!read more
Press – Salon Magazine Reader’s Choice Awards
SALON MAGAZINE READER’S CHOICE AWARDS VOTING
Use the drop down menu under each catergory to choose the product you wish to vote for.
You do not need to vote for a product in each category. You may leave as many categories as you wish blank.
Click submit to enter your votes.
You may vote once per day from March 30th, 2017 until April 14th, 2017.read more
Farouk Systems was at ABS 2017 Chicago this past weekend putting on a dazzling display of innovative colors, inspiring trends and sleek styles. We also saw some fabulous looks for the fellas courtesy of the Esquire Grooming team! Check out the photos below:read more
Looking for a new way to ~wave~ your client? We got the inside scoop on Farouk Systems’ new CHI Ellipse Tool line from the always-fabulous Farouk Global Artist Anna Cantu. Watch Anna create four different types of waves now!read more
Go over and beyond a classic ponytail look by adding amplified volume with the help of waves and curls. In this how-to, learn how to give your client’s next ponytail a voluminous boost with the help of Farouk’s Ellipse 3-in-1 styler.read more
This will make twisting your hair a lot easier and it will give it a little more volume! I used my tried-and-true Chi curling iron ($89.95), but any curling wand or straightener will do.read more
CHI Ultra CHI Titanium Straightening Iron – Ceramic plates deliver a very gentle, far-infrared heat that locks moisture into your hair while emitting negative ions. Those little ions close the hair’s cuticles, working to smooth strands and cut frizz.
For coarse or textured hair, the Chi Ultra CHI Titanium Straightening Iron won’t lead you astray. (Titanium plates are too harsh to use on thin or damaged hair.) The $120 iron performed similarly to the Bio Ionic 10X, just not as astonishingly well. It may take a few tries to get the hang of it to avoid any unwanted crimps.
There are a lot of flat irons on the market each promising to do the same thing. We started our search by compiling 132 flat irons from popular beauty websites like Sephora and Ulta, the hair-focused online retailer Folica, and the omnipresent Amazon.com. Then we dug into the details.
We only looked at 1-inch flat irons with heat settings below 300 degrees Fahrenheit.
When you apply heat to your hair, which is not a living thing, you’re essentially cooking it. And, just like food, it’s easy to overdo it. Short of actually searing your hair, you still run the risk of drying out each strand, which can lead to breakage and split ends over time.read more
To realize a beautiful hairstyle that is free of stray hairs, curls, and waves, there are no better units than professional flat irons. These styling tools smooth over the face of your hair to form a stick-straight style and are helpful for forming beach-inspired waves. Here is a review of the best flat iron brands on the market today:
CHI flat irons are thoughtfully designed to fulfill the needs of both the professional user and everyday home user. Their products come in a variety of sizes and colors to ensure that you find an efficient and stylish choice that is just perfect for you. They ensure that you get top quality hair products that make your hair to look great.read more
CHI Ellipse – Perfect for professionals, these Teflon and titanium-made tools combine to create the ultimate smooth, non-stick surface for healthier styles.read more
Meet the latest innovation from CHI® – a line of high-performance irons and steamers that bring the power of the pros to your home, just like our hair care tools.
The line launches this spring with two powerful irons: the Professional Clothing Iron and Electronic Clothing Iron. Both irons feature the same titanium-infused ceramic soleplate as our popular G2 flat iron. This soleplate heats up quickly and provides an extra-smooth glide, so you can easily iron everything from a silky LBD to your favorite fall flannel.
Good news – there’s no previous ironing experience required with the Professional Clothing Iron. With a temperature dial that includes a fabric guide, adjustable steam control and a comfortable handle, ironing is easier than ever. Your co-workers may think your wardrobe is professionally pressed, but little do they know it only took you a few minutes to get that polished ready-to-wear look.read more
Laurie Heaps – Clients: Rowan Blanchardand Sari Carpenter – Recommended Curling Iron: DURA CHI 1 1/4″ Ceramic Spring Curling Iron. “I love it because it creates shine and smooths frizz, heats up fast and doesn’t damage the hair. It works best to create a soft blended curl and undone faux, natural waves.”read more
CHI Flat Iron – If there’s no need to flat iron all of your hair, then don’t! “Focus on the areas that need it,” LaFond says. “Say you’re growing out a keratin treatment. If that’s the case, just flat iron the roots and slightly touch up the ends.”read more
Tiarra applied a CHI Haircare into my hair to silk press the hair. A technique I had never done before. With just the product, a blowdryer, and an iron.read more
Celebrity stylist Laurie Heaps shows how to create the perfect effortless waves 2 ways on actress Rowan Blanchard. For the first look, Laurie embraced her natural texture with the help of a curling iron, while the second style featured a beachy, carefree tail courtesy of a waver.read more
There are continuous runway presentations from national and international Beauty Stars and celebrity hairdressers from top manufacturers – including JOICO, Redken, American Crew, Pureology, Farouk, Mizani, American Crew, Matrix, CND, and Aquage.read more
A new haircare collection from CHI that harnesses the power of Rose Hip oil to boost hair’s overall health. The range, which includes a Protecting Shampoo..read more
Farouk Systems Inc recently released the CHI Rose Hip Oil Colour Nurture Line. It’s been formulated to nourish colour maintenance with rose hip oil…read more
From romantic updo’s to textured waves, the 2017 Oscars boasted an array of both classically polished and chicly modern styles. CHI’s editorial stylist, Albert Luiz, showed us how the stunning stars got their must have looks.read more
During the preliminaries, the Farouk Systems Styling Teams’ go to products were the CHI Styling Creme Gel cocktailed with CHI Silk Infusion for a lighter hold. The sets consisted of looser more natural looking curls and waves achieved with the 1 ¼” Dura CHI Curling Iron along with CHI Magnified Volume Spray to set with.read more
The latest collection by CHI, Vanity, is all about strength, boldness and power. The collection consists of a series of innovative hair colors and styles, designed for the woman who commands respect, but doesn’t sacrifice style. Flip through the slideshow below to see the full Vanity Collection!read more
CHI Tea Tree Collection: The Summer Heat is here. The heat of the Summer certainly shifts my skincare and haircare routines. My combo skin and temperamental hair go from combo-normal to oily in the Summer months. I find that I need to wash my hair more frequently and also I need to switch up my products for better results.read more
The #CHIparaMi campaign kicked off with celebrity stylist and Univision television personality Jomari Goyso on August 24, 2016, through social media and this exclusive announcement party in Miami at the EPIC Hotel.read more
On Thursday, July 21st — CHI celebrated their partnership with Zendaya when they hosted an interctive Summer Hair Soiree media event held at The London West Hollywood. The celebration was in honor of CHI #REALisBEAUTIFUL campaign and welcomed over 60 well-known media outlets, editors and influencers alike who each covered the event and interviewed Zendaya.read more
On July 19th and August 2nd, close to 100 teens between the ages of 14-18 were selected and given the appotunity to interact with CHI Haircare when they attended The Fashion Experience, a collaboration hosted by Seveteen magazine and the Westcoast Connection/360 Student Travel. This exclusive event offered the teens a behind the screen ,all the accesss look into top haircare companies.read more
In the growing age of technology, it’s no surprise that even our hair dryers are getting the digital treatment. This super cool hair dryer by CHI allows you to change the temperature, speed, and ion control of your dryer all by using a small touch screen.read more
CHI Original 1″ Ceramic Hairstyling Iron – we bring you the 2016 Total Beauty Award winners – the best of the best beauty products…read more
Farouk Systems creates the CHI Kabloom Brush exclusively for their Beauty Systems Group (BSG) Distributors. This little power packed brush is not only brightly colored with squiggle shaped nylon bristles but also adds fun and unique style to every stroke.
It is also a great retail item for salon customers that fits easily in their purses, gym bags or brief cases. As an added bonus the reverse side of the brush has a mirror to check out your great style.
To purchase stylists and salon owners can purchase the CHI Kabloom Brushes at Cosmoprof Stores or their Sales Representatives.
Ideal for medium to long hair.
Salon cost: $4.99
Hair Care: CHI 44 Iron Guard Thermal Protection Spray. Designed with the same technology as CHI’s Dual Action Hairspray, this mist is less of a styling product, and more of a prepping tool with an exclusive thermal protection that guards strands from the inside out. Spritz over sections of dry hair prior to styling to reduce the risk of heat damage from irons and blow dryers.read more
CHI is the gold standard when it comes to flat irons. It gets hot enough to smooth out the kinkiest of hair textures. The one-inch iron is our favorite because it can also create flawless curls and waves with a flick of the wrist.read more
Perfect for your carry-on or gym bag, this flat iron is completely cordless so you won’t have to worry about finding an outlet. (Just make sure it’s completely charged before throwing it in your bag.) The ceramic plates lock in moisture and the CHI Ceramic Heater provides optimum temperature control for even heat distribution.read more
Farouk Shami, the founder of Farouk Systems, announces today his return as Chairman and CEO of Farouk Systems, Inc. After a short retirement, Mr. Shami realized his passion for the beauty industry and his fellow hairdressers was far more important to him than anything else.read more
The original CHI G2 model has been revamped to 1.25 inches long, for lengthy hair that just don’t care (except when it comes to straightening, of course).read more
Best hair tool that cuts your drying time in half: CHI Touch 2 Touch Screen Hair Dryer, $199. If your hair doesn’t look its best, you may not feel your best. These award-winners promise to make every day a good hair day.read more
Farouk Systems, Inc. presents the “Shade” Hair Trend Collection for the 2016 S/S season. The styles were created by Farouk Systems Global Artistic Director; Patrick Kalle, Creative Design Director; Maurice den Exter and Color Director; Richard Jordan as an expression of color artistry combined with an architectural approach.read more
The CHI Escape is small and easy to throw in a carry-on (or your purse), it comes with both wall and car (yes!) chargers and it has its own thermal pouch for safe traveling.read more
Lisa Marie Garcia, formerly Vice President of Shows and Education, has been appointed to the newly created position of Vice President of Innovation and Product Development. In this role, she will focus on seeking out new products as well as researching the latest technologies and product testing systems.read more
Farouk Systems’ CEO Basim Shami proudly announces the launch of “Cree ∙ Haz ∙ Impacta”, (Believe ∙ Do ∙ Impact) for Latina women under the CHI Hair Care Brand. The campaign recently awarded a $2000 scholarship to Omir Jaramillo, member of the Housewives Club in Houston.read more
CHI is teaming up with Zendaya to celebrate real beauty and confidence with their #REALisBEAUTIFUL campaign.read more
FAROUK SYSTEMS and the Social Media team had an amazing show at the ABS Chicago show last weekend in Chicago! ABS Chicago marked the first show of the season leading several shows to follow!read more
Get ready to shine! CHI’s Ionic Liquid Shine Shades are here—all 65 of them! This versatile liquid PDS coloring system can be used for permanent, demi- and semi-permanent color formulations, offering ease of application and mixing.read more
Symmetrical. Linear. Geometric. Logical. These are the rules that govern the polygon. But Farouk System, Inc.’s newest look throws out all the rules—a juxtaposition of rigid lines and angles and the soft and harmonious color and movement of a liberated shape.read more
CONGRATULATIONS FAROUK SYSTEMS!!! – The Behind the Chair Stylist Choice Awards were held last night at the Chicago Theatre – It was announced Farouk Systems Inc./CHI WON as Favorite Tool Company!!! Nomination: Favorite Tool You Can’t Live Without: Farouk Systems Inc./CHI Ceramic Hairstyling Ironread more
CHI Escape Professional Cordless Curling Iron 1” – There’s a time and place for all of them, but the one that I cannot live without right now is this CHI cordless rechargeable curling iron. It’s compact so you can actually throw it in your bag, but don’t let the size fool you.read more
Farouk Shami, Founder and Chairman of Farouk Systems, proudly announces the company’s 10-year anniversary in Cairo, Egypt. To celebrate, Mr. Shami was host to over 1200 hairdressers that included 600 salons from the area.read more
The Original CHI Flat Iron was chosen as the Must-Have Styling Tool in Influenster’s Reviewers’ Choice Awards: Best in Beauty!!!
The Original CHI Flat Iron was selected because of its impressive reviews on Influenster.com. These top products of 2015 range from exciting new brands, to groundbreaking new innovations, to classic favorites that resonate across generations. The Original CHI Flat Iron was chosen as the Must-Have Styling Tool in Influenster’s Reviewers’ Choice Awards: Best in Beauty!!!read more
The Zendaya x CHI #REALisBEAUTIFUL campaign officially kicked off last night on social media and was celebrated with an exclusive event in New York City. The ad campaign looks will be launching in select magazines this spring accompanied by Zendaya’s must-have products to recreate her looks including the Escape Cordless Styling Iron, G2 Styling Iron, Touch 2 Touch Screen Dryer, Styling Line Extension Collection and Argan Oil Collection.read more
Sherri Hill’s Fall 2016 Collection premiered during New York Fashion Week on February 12, 2016. With CHI Haircare as the show’s official hairstyling team, the newly crowned Miss Universe Pia Wurtzbach and Miss USA Olivia Jordan hit the runway with a sea of sensuous, soft waves.read more
The Shami Legacy – Farouk Shami is a Palestinian immigrant who is living the American Dream as an innovative entrepreneur, who now continues to give back to the community. His son Basim Shami is now President of the family business, contributing invaluable marketing expertise and management skills to build on the already solid foundation of Farouk Systems.read more
Shami pulled sponsorship of Trump’s beauty pageants last year when he first dissed Mexicans, but he harbors no hard feelings toward the Donald. “He is expressing some anger of people against the government.read more
CHI Touch 2 Dryer – Its futuristic touch-screen control and color-coded dials make this the ultimate technological-tailored blowout machine.read more
But she still goes through the same amount of damaging heat styling and moisture-sapping time under lights on the show. So Ferry sends Mitchell and the girls all home with Chi Argan Oil Plus Moringa Oil shampoo, conditioner, and rejuvenating masks.read more
How To! The Sophisticate Look Step-by-Step by Farouk Systems – A combination of soft, long layers and blonde tones for the fashion-forward – learn how to recreate it! Get the Look!read more
Protein treatments can be used to maintain healthy hair and as a temporary filler to fill in cracks along the hair shaft. Hair breakage can be caused by combing, brushing, tight ponytails or braids, improper use of chemicals, nutrient deficiencies, waiting too long trim your hair, wearing heavy extensions, hair accessories, and pH imbalance.read more
We can’t saw we were surprised when Zendaya was announced as CHI’s first-ever celebrity brand ambassador. As a strong advocate for natural hair and embracing you roots (literally), we’re big fans of her grit (and her beautiful chocolate-brown locks). For shiny strands like Zendaya’s, apply CHI Argan Oil Plus Moringa Oil Conditioner ($17).read more
This flat iron is FANTASTIC & GLITTERY! The CHI ULTRA Glitter Sweet is a 1″ iron & has tourmaline ceramic plates. It heats evenly & the ceramic heat produces infrared & negative ions. After using it my hair is super shiny & actually helps with my hair not getting all static.read more
Paddle Brush – This is your basic go-to for an everyday brush, but it also makes for an awesome blow out. It doesn’t create a ton of volume, but helps flatten out frizz for tons of shine.read more
The candidate’s secret weapon appears to be Farouk Systems’ “CHI Helmet Head” — a “humidity-resistant fast-drying hair spray.”read more
The new CHI Ultra Glamfetti Collection of flat irons is not only one of the most powerful and high-tech hair tools we’ve ever tried but also features nine fun glittery shades, including gold, pixie pink, twinkling turquoise and more.read more
CHI Escape Cordless Hair Styling Iron, $109.99, available at Ulta. – This ceramic curling iron has a mini clamp, making it ideal for both traditional curling or for use as a wand.read more