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Get Ready for the Ultimate Holiday Savings
November 8, 2024
Houston, TX – The holiday season is just around the corner, and before you know it, we'll be ringing in the new year! But before you start counting down, be sure to take advantage
CHI Expands Award-Winning LAVA Line with Three New Advanced Hair Tools
September 27, 2024
Houston, TX – CHI, a world-renowned leader in haircare and styling tools, is excited to announce the expansion of its award-winning LAVA line with three new revolutionary tools
CHI Debuts Original Digital Blushing Bride Ceramic Hairstyling Iron at JCPenney
June 28, 2024
Houston, TX – For the woman who loves to embrace her girly side, CHI introduces the all-new CHI Original Digital Blushing Bride Ceramic Hairstyling Iron
Farouk Systems, Inc. Announces Cancun Conference at Moon Palace Golf & Resort Spa
June 21, 2024
Houston, TX - Farouk Systems, Inc. is excited to announce its upcoming Cancun Conference 2024: Innovation, Education & Lots of Fun! Taking place from September
CHI Updates Iconic Hair Serum & Heat Protectant for the First Time in Over a Decade
June 18, 2024
As one of the most iconic haircare brands on the market, CHI is refreshing two of its cult classic styling products, giving CHI Infra Silk
Take Your Tresses on a Spin with CHI Vibes “You Go, Curl” Curling Iron
June 17, 2024
The CHI Vibes “You Go, Curl” Curling Iron is here to give your locks some serious spin. Say goodbye to flat hair and hello to
Waves for Days: The CHI Vibes “XL Colossal” Extended Curling Wand You Need
June 11, 2024
Effortless, beachy waves are in this summer, and thanks to the new CHI Vibes “XL Colossal” Extended Curling Wand, achieving them just got a whole
Introducing the CHI Vibes “On the Edge” Hairstyling Iron: Your Shortcut to Effortless Hair Perfection
June 6, 2024
Get ready to transform your hair routine with the latest game-changer: the CHI Vibes “On the Edge” Hairstyling Iron. This isn’t just any styling tool;
Pump Up the Volume With CHI Vibes “Get Me Bodied” 3-in-1 Blowout Brush
May 23, 2024
Pump up the volume with the new CHI Vibes “Get Me Bodied” 3-in-1 Blowout Brush and unleash the full potential of your hair! This versatile
Unleash Your Hair’s Vibe With CHI Vibes
May 13, 2024
Attention, style mavens and hair connoisseurs- there’s a new wave of hair revolution rolling into Ulta Beauty, and it’s about to transform your styling game
Barbie x CHI Launches New 65th Anniversary Collection
May 2, 2024
Available at chi.com, BarbieTM x CHI® are teaming up once again for a limited-edition hairstyling launch – the new Barbie x CHI 65th Anniversary Collection.
CHI Debuts Trending Hair Styling Tool Launches
May 2, 2024
As one of the most iconic haircare brands on the market, CHI is unveiling 3 new hair styling tool launches, introducing a trio of diverse
CHI Lava 4D Hairstyling Iron Wins “Hair Styling Innovations” at 2024 New You Beauty Awards
April 15, 2024
Miami, FL – Farouk Systems, Inc. a trailblazer in haircare innovation, is ecstatic to announce that CHI Lava 4D Hairstyling Iron has been honored with
CHI Haircare Launches Official CHI TikTok Shop
March 22, 2024
CHI Haircare, a leading brand in professional haircare products, is excited to announce its official launch on TikTok Shop, bringing enhanced shopping convenience directly to
CHI Expands Exclusive Offerings at Walmart with a Glam Day Giveaway
March 18, 2024
Renowned for its commitment to professional excellence, CHI Haircare proudly broadens its haircare offerings at Walmart locations nationwide. The strategic collaboration signifies a milestone for
Farouk Systems Inc. Mourns the Loss of Rick Landry, Former Chief of Security and VP of International Education
February 20, 2024
Houston, Tx – Farouk Systems, Inc., a leading manufacturer of haircare products, is deeply saddened to announce the passing of Rick Landry, former Chief of
CHI Launches Color Express 10 Minute Permanent Hair Color
February 20, 2024
In a groundbreaking move for time-conscious professional stylists, CHI introduces Color Express, a game-changing range of ammonia-free permanent hair dyes designed for colorists seeking 100%
Love is in the Hair: 3 Date-Night Faves from CHI!
January 22, 2024
Whether you’re celebrating Valentine’s Day or Galentine’s Day this year, a salon-quality hair tool from CHI is a gift that never disappoints. This trio of
CHI Unveils Holiday Special Edition Hairstyling Iron
December 18, 2023
In a union of innovation and elegance, CHI proudly introduces the CHI Lava 1 1/2″ Hairstyling Iron Holiday Special Edition, an embodiment of sophistication and
Gift Gorgeous Hair This Holiday Season with CHI
November 21, 2023
If you’re like us, you’re all about making memories during this holiday season. Whether you’re attending an intimate family dinner or dancing the night away
Haul-iday Bliss with New Hair Straighteners from CHI
November 13, 2023
The holidays are upon us, and if there’s a haircare enthusiast on your list, look no further than these tools from CHI. With patented, negative
5 Effective Solutions for Common Curly Hair Challenges
October 18, 2023
At CHI, we know you can’t treat curly hair like straight hair. You’ve got great volume, but odds are you’ve spent time fighting frizz a
Salon-Perfect Hair at Home With the CHI 3-in-1 Round Blowout Brush
October 17, 2023
Bodacious, 90s supermodel blowouts have been everywhere this season, and the look is only growing in demand. But who has the time (or the money)
CHI LAVA Ceramic Tools Named Best of 2023 by Good Housekeeping
October 7, 2023
CHI LAVA is a line of ceramic tools infused with volcanic minerals for quicker, gentler heat styling. Now, Good Housekeeping magazine has recognized two of
Unlock Your Hair’s Potential: 5 Flat Irons For Every Hair Type
October 5, 2023
When it comes to achieving sleek, straight hair, a good flat iron is an absolute must-have. But with so many options, it can be hard
Back to School Hair Care Must-Haves from CHI
August 7, 2023
As the back to school season approaches, it’s time to refresh your style and get ready to make a statement on campus. Whether you’re headed
Get Totally Sleek Strands with CHI® x Barbie™ Totally Hair
July 31, 2023
The world of nostalgia and glamour collide as CHI® and Barbie™ unveil the CHI x Barbie Totally Hair 1.25” Ceramic Hairstyling Iron from the CHI®
Travel-Friendly CHI Haircare for the Barbie in You
July 26, 2023
Picture this: the iconic Barbie™, with her endless flair for style and hair, teaming up with CHI Haircare, the trailblazer in hair care innovation. It’s
Hair Goals Achieved with the CHI® x Barbie™ Totally Hair Triple Barrel Deep Waver
July 24, 2023
Mermaid waves all year long? Totally! With the new CHI® x Barbie™ Totally Hair 1.25” Triple Barrel Waver, you can channel Barbie vibes no matter
CHI® x Barbie™ Giveaway: Win the ENTIRE Totally Hair™ Collection!
July 18, 2023
Attention, all beauty enthusiasts, and fans of all things fabulous! Brace yourselves for the most exciting announcement of the year. The CHI® x Barbie™ Totally
CHI® x Barbie™ Launch Totally Hair Collection at Ulta Beauty
June 13, 2023
Iconic brands CHI® and Barbie™ are teaming up once again to release a trio of brand-new hairstyling tools. Available at Ulta Beauty in store and
Meet the Must-Have Hair Product of the Summer from CHI Vibes
May 25, 2023
Calling all hair enthusiasts! We’ve got an exciting product that’s been making waves across social media platforms and has been featured as a “Summer Must-Have”
6 Must-Have Styling Tools for the Ultimate Mother’s Day Gift
May 5, 2023
Mother’s Day is a time to celebrate the special women in our lives who have given us unconditional love and support. And what better way
The On-Trend Crimped Waves with CHI Vibes
May 3, 2023
‘90s crimped hair or zig-zag waves are all the rage this season, and the CHI Vibes collection is making it easier than ever to achieve
Catch All the Vibes with the CHI Vibes Collection
April 26, 2023
Ah, the ‘90s: a time of neon colors and some seriously epic hair. From crimped locks, “flipped ends” to adorable hair clips, the trends were
The Y2K-Inspired Trend to Try with CHI Vibes
April 13, 2023
Trends come and go, but the Y2K influence in hair right now is anything but short-lived. Hollywood celebs and influencers, from Gigi Hadid to Zendaya
CHI VIBES Debuts Line Extension Introducing 5 New Hairstyling Products
April 13, 2023
CHI VIBES is such a vibe that CHI is keeping the energy going! Introducing a new line extension, offering five new CHI VIBES haircare and
Get Your Best Clean Haircare Regimen with CHI Care
February 14, 2023
Style is deeply personal, and at CHI we believe your haircare should be too! All types of hair are beautiful, but they shouldn’t be styled
CHI Care Stars in First TV Commercial
February 8, 2023
International haircare powerhouse Farouk Systems, Inc.is proud to reach new audiences for its beauty brands with the launch of a television commercial promoting an exciting new
The CHI Air Setter Nominated for Allure’s 2023 Readers’ Choice Awards
February 3, 2023
The CHI Air Setter 2-in-1 Flat Iron and Curler is making waves (and curls, and sleek straight locks) in the beauty world in 2023. A year
CHI Care Debuts as New Brand of Natural Shampoos & Conditioners for Healthy, Shiny Hair
January 25, 2023
CHI Care is an exclusive collection of natural hair care, offering a variety of different shampoos and conditioners to promote healthy hair with intense shine.
Discover the CHI Lava Spin N Curl: Your Ultimate Holiday Gift
January 6, 2023
Get ready to transform your hair routine with the latest game-changer: the CHI Vibes “On the Edge” Hairstyling Iron. This isn’t just any styling tool;
Farouk Systems, Inc. Unveils First-Ever Holiday Beauty Box by CHI®
October 24, 2022
Worldwide leader in beauty, Farouk Systems, Inc. (FSI), the creator of CHI®, BioSilk®, and Beyond Glow Skincare by CHI®, launches its first-ever Holiday Beauty Box
The CHI LAVA Pro Hair Dryer: A Miraculous Upgrade for Your Salon
October 11, 2022
A quality hair dryer is the foundation of almost all styling routines. It shouldn’t add frizz, dehydrate hair, contribute to static, or be so loud you can barely hear yourself think.
Save Time with a Touch: The CHI 1500 Series Touch Activated Compact Dryer
October 6, 2022
In an increasingly fast-paced world, not everyone has the time or the skill to dedicate to getting that beautiful but often time-consuming blowout. Fortunately, with the CHI 1500
The CHI Air Setter 2-in-1 Flat Iron and Curler Wins Allure’s Best Curling Iron Award
September 16, 2022
Praised for its innovative, two-in-one design, the CHI Air Setter 2-in-1 Flat Iron and Curler was named Best Curling Iron by Allure Magazine for its 2022 Best of Beauty Awards.
CHI 3-in-1 Round Blowout Brush on Long Hair
September 12, 2022
Have you been coveting those bodacious blowouts that have been all over social media lately? Say no more! The CHI 3-in-1 Round Blowout Brush is here to give you the locks of your dreams even in crunch time!
CHI 3-in-1 Round Blowout Brush on Short Hair
September 12, 2022
Does your pixie need more pizazz? Is your hair dryer leaving you with flyaways and frizz? Well, look no further! The CHI 3-in-1 Round Blowout Brush is here to give your short cut a shortcut to style (see what we did there?)
Streamline Your Straightening Process with the New CHI LAVA 4D Hairstyling Iron
July 19, 2022
Could your styling tools use a touch up? Now available for salons worldwide, the new CHI LAVA 4D™ 1¼” Volcanic Lava Hairstyling Iron is the newest addition to the award-winning
CHI Launches Lava Pro Hair Dryer
July 19, 2022
Featuring their signature CHI LAVA Ceramic technology, the new CHI LAVA PRO Hair Dryer is a game changer.
CHI LAVA 4D™ 1¼” Volcanic Lava Hairstyling Iron Launches at Ulta Beauty
June 30, 2022
Now available on CHI.com and at Ulta Beauty, the new CHI LAVA 4D™ 1¼” Volcanic Lava Hairstyling Iron features the power of CHI LAVA minerals and ceramic to create an effortless glide, providing less damage and overall healthier-looking hair
CHI x Barbie™ Launch Barbie™ Dreamhouse 60th Anniversary Collection
June 17, 2022
Brand icons CHI® and Barbie™ have teamed up again for a collaboration that is a match made in hair heaven. The new CHI x Barbie Dreamhouse™ Collection features three
Style with Ease Using The CHI x Barbie Dreamhouse Ceramic Hairstyling Iron
June 17, 2022
Hair trends come and go, but there’s one that stands the test of time: silky, straight tresses. If you’re looking for a style that is sleek and chic, look no further than the CHI x Barbie™
Make Waves with CHI x Barbie™ Dreamhouse Titanium Triple Barrel Deep Waver
June 17, 2022
The CHI Vibes “You Go, Curl” Curling Iron is here to give your locks some serious spin. Say goodbye to flat hair and hello to
Achieve Curl Perfection with the CHI x Barbie™ Dreamhouse Ceramic Rotating Curler
June 17, 2022
CHI® and Barbie™ lovers, rejoice. The curler of your dreams is here. With the new CHI x Barbie Dreamhouse™ 1” Ceramic Rotating Curler, showcasing your crowning glory with a head-full of cascading, shiny curls just got even easier.
CHI Vibes “On the Edge” Hairstyling Iron Launches at Ulta Beauty
June 16, 2022
CHI Haircare is expanding their popular CHI Vibes line with the addition of a new tool The CHI Vibes On the Edge Hairstyling Iron.
CHI and Biosilk Celebrate Pride Month by Giving Back
June 16, 2022
This June, Farouk Systems, Inc. is celebrating Pride Month by donating CHI and Biosilk products to two Houston organizations that support LGBTQIA+ youth: Tony’s Place and Grace Place.
CHI 3-in-1 Hot Smoothing Dryer Brush Wins 2022 NewBeauty Choice Award
April 14, 2022
The CHI 3-in-1 Hot Smoothing Dryer Brush earned top honors as the “Best Time-Saving Tool” of 2022 as part of the NewBeauty Choice Awards.
Farouk Systems Launches CHI Naturals with Aloe Vera and Hyaluronic Acid
March 30, 2022
Brand new for April 2022, CHI Haircare is launching their CHI Naturals with Aloe Vera and Hyaluronic Acid Collection.
CHI Launches the Air Setter 2-In-1 Flat Iron & Curler
February 2, 2022
Introducing the new CHI Air Setter, this tool is the perfect combination of both a flat iron and curler, making it an instant essential for consumers looking to ease the struggle of curling with a flat iron.
Farouk Systems Launches LG CHI Color Master Factory Snapchat Lens
January 20, 2022
With the featured AR lens, users can try on a variety of hair color looks just as they can with the LG CHI Color Master Factory, a digitally controlled custom color machine that dispenses mixed hair color in under two minutes.