CHI Launches Color Express 10 Minute Permanent Hair Color

February 20, 2024

In a groundbreaking move for time-conscious professional stylists, CHI introduces Color Express, a game-changing range of ammonia-free permanent hair dyes designed for colorists seeking 100% gray coverage and vibrant results in just 10 minutes.

Delivering efficient coloring services for both women and men, this innovative line guarantees both swift application and comprehensive gray coverage, ensuring outstanding outcomes that rival those achieved with traditional permanent colors. It is perfect for express services like root touch-ups, effective gray coverage, and men’s gray blending.

CHI Color Express offers a collection of 20 ammonia-free, permanent hair colors, empowering stylists to provide swift and seamless coloring services. This remarkable line enables the achievement of full gray coverage in just 10 minutes or men’s gray blending in just 5 minutes, ensuring efficient and effective results. The easy-application coloring range is perfect for obtaining quick, full-coverage results in a fast-paced environment, ultimately saving both time and cost.

CHI Color Express is formulated with concentrated permanent hair dyes that possess exceptional penetrability, resulting in a faster and gentler coloring process. The range is not only ideal for professional stylists with busy schedules, but also for clients seeking fast and convenient hair coloring solutions. CHI Color Express delivers beautiful, vibrant hair color in less time, while achieving the same exceptional result as any standard permanent color.

Discover Hue Definition Technology

CHI Color Express features Hue Definition Technology, incorporating a powerful blend of high-performing ingredients such as Aloe Vera, Hyaluronic Acid, and Silk Protein. This unique combination promotes intense moisture, extends color longevity, enhances shine, and strengthens the hair, preserving its integrity during chemical services and preventing potential fragility. In addition to these benefits, CHI Color Express is enriched with CHI’s specialty ceramic ingredient and olive oil, providing conditioning properties while facilitating deep color penetration within the hair for comprehensive color oxidation. Moreover, this innovative formula acts as a protective shield, guarding the hair against damage and preventing color depletion. The Hue Definition Technology’s multi-faceted advantages further include locking in moisture and sealing the cuticle, ensuring the hair remains well-nourished and protected. Simultaneously, it adds depth and dimension to each individual strand, resulting in vibrant color and an impressive, high-gloss shine.

Color Express Benefits

  • Full oxidation of hair dyes contributing to longer-lasting color
  • Silk cream base has built-in protection for sensitive scalps
  • Contains antioxidants to help prevent color fading
  • Adds intense moisture to hair during coloring services for conditioning while providing natural smoothing agents
  • Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage
  • Adds depth and dimension to each strand for light reflection, producing vibrant color and maximum shine

CHI Color Express is available via pro.chi.com

It is also available at CosmoProf Beauty, CosmoProf Canada, Armstrong McCall, Modern Beauty Supply, and Guay Beauté.