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BRING OUT YOUR INNER ARTIST
VIBRANT
COLOR
DEEP
CONDITIONING
SIMPLE
APPLICATION
BRING OUT YOUR INNER ARTIST
CHI semi-permanent hair color with innovative Chroma Intense Dye Technology was created for longer-lasting and more intense colors.
Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.