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Bring out your inner artist with CHI Chroma Paint and

#GetPainted

Vibrant Color

Deep Conditioning

Simple Application

Bring out your inner artist

CHI semi-permanent hair color with innovative Chroma Intense Dye Technology was created for longer-lasting and more intense colors.

Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.

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