Product Description
Chroma Intense Dye Technology was created for longer-lasting and more intense colors. Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.
Sarah S. –
I was told my color would last a few weeks, and it ended up lasting for 2 months (Washing 2-3 times a week with CHI products) The color came out exactly how it looked in the bottle! I will never use another semi permanent color ever again ❤️
amy e –
color was perfect only stayed vibrant for a week
Patricia Hill –
Being a colorist for 15+ years, I decided to venture outside the lines and find the most true and vibrant CMY tones to make a new color wheel. ( the same colors that your printer uses to create all colors) Mellow my yellow is the PERFECT yellow to use in my new discoveries! Thank you, Chi for this intense yellow!